Reference No: MAR0261(A)Pages: 12Published on: 1, January, 1980
Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More
Reference No: F&A0084(A)Pages: 12 Published on: 1, January, 1968
Abstract: This is a case on capital expenditure control. The procedure adopted in the company is exemplified by describing how a particular project was planned and put through. In the class the discussion is about whether this is the best way of planning and implementing the project within the company objective. ... More
Reference No: ECO0011(B)Pages: 8Published on: 1, January, 1966
Abstract: Presents the approach and analysis recommended by Analyst (B) to the Planning and Development Manager of the company for preparing a long term forecast of the demand for electric motors. Students are expected to study the approach and see whether there is sufficient market potential. ... More
Reference No: MAR0130(A)Pages: 11Published on: 1, January, 1974
Abstract: Case (A) deals with the problem of deciding how much emphasis to put on dealer network vis-a-vis company's own salesmen. It also describes the commission structure of salesmen and related problems. ... More
Reference No: PROD0295Pages: 45Published on: 2, September, 2011
Abstract: ACC Limited, under Project 30-30, had targeted to produce and sell 30 million tons (mt) of cement in the year 2011. In May 2011, the Head of Central Logistics had found the target of the project to have become increasingly difficult to achieve. He believed that to sell 30 mt of cement, 30 mt had ... More
Reference No: F&A0394Pages: 4Published on: 1, January, 1988
Abstract: The objective of this case is to identify and relate the factors which should be taken into account while making financing decisions. The case focuses on the EBIT EPS analysis, degree of financial leverage, and degree of operating leverage. Factors like control, flexibility, and cash flow consequences are also highlighted. ... More
Reference No: MAR0341(B)Pages: 2Published on: 14, December, 2000
Abstract: This case describes the comments of the Vice President, International Division, on the process and proposed recommendations on international marketing strategy for Core Healthcare Limited. ... More
Reference No: MAR0264TECPages: 35Published on: 1, January, 1995
Abstract: The note delineates important distribution management decision areas like designing of system of distribution, selection of channel members, developing and improving capabilities of channel members, and systems of working with channel members, including evaluation and control. The current management practices with respect to each of the decision (sub-decision) areas are ... More
Reference No: PROD0287(A)Pages: 20Published on: 4, July, 2006
Abstract: Hakkai Creates, a successful SME in Japan, is a producer of tiny precision plastic parts as well as molds used for making these miniature parts. It is a supplier to some of the leading manufacturers of electronics and telecom products like Sony, National Panasonic, Casio, Sanyo etc. It has developed ... More
Reference No: F&A0469Pages: 9Published on: 11, December, 2003
Abstract: Economic value added (EVA) has become a buzzword in the corporate world. EVA measures how much a company has earned over and above its cost of capital, which includes both debt and equity. EVA represents value added to company investors, produced by generating operating profit in excess of the cost ... More
Reference No: F&A0408Pages: 25Published on: 1, January, 1990
Abstract: BHEL is a very large public sector company employing about 75,000 employees and about Rs. 10,000 crore capital. In the beginning of 1986, the company was considering its long term strategy of changing its business portfolio mix in a way that it could help to maintain the company's high growth with profitability and ... More
Reference No: F&A0439(A)EXPages: 2Published on: 11, November, 1997
Abstract: This is a case on foreign exchange risk management covering currency of invoicing, transaction exposure, and forward contracts. See also Coimbatore Yarns' Mark Receivables (B).F&A0439(B)EX. ... More
Reference No: BP0268(B)Pages: 8Published on: 19, November, 2001
Abstract: This case describes the experience of Kanpur Confectioneries Private Limited (KCPL), a family managed company, in being a contract manufacturer for A-One Confectioneries Private Limited. The alliance had worked to the advantage of KCPL. It had prospered as a profitable contract manufacturer. It had used the surplus to diversify into ... More
Reference No: OB0017(B)Pages: 10Published on: 1, January, 1964
Abstract: Describes how the new general manager tries to change his executives' behaviour, and his attempts to win the executives' and workers' confidence; and its effect on some of the executives who believe in stricter methods. ... More
Reference No: QM0045Pages: 19Published on: 1, January, 1971
Abstract: Describes the evolution of data- processing applications in a modern textile mill over the last twenty years. The company, which started mechanization with Hollerith equipment, now has an IBM 8K system (tape oriented) and plans to go in for an IBM 360/30 system shortly. The factors responsible for the introduction of ... More
