Reference No: P&IR0038(C)Pages: 9Published on: 1, January, 1972
Abstract: Gives a running account of a strike observed by workers under the leadership of one of the two unions operating in the organization. It brings out the dynamics of inter group as well as interpersonal relations that influence the strike situation. At the end, the strike is described from the ... More
Reference No: RJMC0042Pages: 7Published on: 5, January, 2016
Abstract: Mr D M Patel, Senior Manager, Mobile Fish-selling Vans project, Gujarat Fisheries Central Co-operative Association Limited (GFCCA), had to present a plan to the Governing Body for the project which had been making losses for the last few years. He had GFCCA’s annual accounts for 2009-2010 with him, but ... More
Reference No: PSG0104Pages: 18Published on: 23, June, 2008
Abstract: The Director of SEWA is discussing with her PMU (Project Management Unit) team of the indicators of Jeevika -- both quantitative and qualitative -- which should be considered for mid-term review of Jeevika project. The case contains information on Jeevika project, mid-term review of Jeevika project, various stakeholders and their ... More
Reference No: P&IR0181Pages: 9Published on: 3, March, 1994
Abstract: The case is a simulation exercise on understanding manning norms for a few categories of workmen. With the changing environment coupled with technological progress, it is felt that productivity will need to be stepped up. The exercise will help participants to focus on manning requirements taking into account the changed ... More
Reference No: MAR0483(B)Pages: 4Published on: 31, March, 2016
Abstract: This case is second case of a series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (B) is on selection of research design which is a typically second stage in marketing ... More
Reference No: QM0224Pages: 14Published on: 1, January, 1992
Abstract: This case describes how the fueling plan of buses can affect the fuel expenditure, since the prices of fuel differ in various locations. The objective of this case is to pick up fuel at the cheapest points, ensuring that there is enough fuel to travel from one fueling point to ... More
Reference No: HRM0236Pages: 14Published on: 26, September, 2017
Abstract: The case discusses issues in the process of professionalising a family-owned manufacturing firm in the steel tubes and pipes industry. Set during 2008-2012, the case highlights the increased competition and the consequent growth in the sector that drives the need for professionalisation. In order to remain competitively relevant, the owners, ... More
Reference No: MAR0261(B)Pages: 15Published on: 1, January, 1981
Abstract: In Case (A) (MAR0261(A)), four proposed studies were presented. In this case, data generated through these studies is presented. Problems of data preparation and analysis are raised. Special problems related to interpretation of data collected through depth interview studies are brought into focus. ... More
Reference No: PROD0254Pages: 19Published on: 24, April, 2003
Abstract: The items used by India Post can be classified into two broad categories: a) security items and b) non-security items. Security items are items that can be easily converted into cash, such as stamps, postal stationery, service stamps, Indian Postal Order, Kisan Vikas Patra and National Savings Certificates. The non-security ... More
Reference No: OB0229TECPages: 9Published on: 14, March, 2018
Abstract: In our problems lie our greatest opportunities. Appreciative inquiry creates a dialogic environment that excites imagination. The appreciative conversations that take place one to one, in small groups, and in ever larger circles, serve to build trust and strengthen relationships allowing for the disruption of old patterns of thinking. This ... More
Reference No: MAR0345(A)Pages: 14Published on: 14, August, 2002
Abstract: The case describes the product design experience of "Symphony" brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, product design, sensing of reactions of potential customers, manufacturing, initial marketing strategy, test marketing, redesign ... More
Reference No: PROD0296Pages: 12Published on: 10, February, 2014
Abstract: To reduce congestion at the ports, Inland Container Depots (ICDs) facilitates intermediate handling, storage, and delivery of containers from the customer premises to the container terminals and vice versa. The design of an ICD such as the location of the functional areas such as bonded and debonded warehouse, railway siding, ... More
Reference No: MAR0373(B)Pages: 11Published on: 3, September, 2006
Abstract: This case adds to the data presented in case titled, "Packers, Movers & Shakers (A)" (MAR0373). A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from one city to another. The Case (A) describes the problems he ... More
Reference No: MAR0446(A)Pages: 14Published on: 31, March, 2014
Abstract: The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with its new product Cerenity. Cerenity was a toilet seat sanitizer for women who frequently use public ... More
