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  1. Satsure and Space Tech: Eyes from the Sky or On the Ground?

    Authors: Lahiri, Saikat; Bose, Indranil; Dhar, Suparna; Mukherjee, Deep Narayan; Majumdar, Adrija;

    Reference No: IS0149 Pages: 26 Published on: 21, February, 2025

    Abstract: SatSure, an India-based space technology start-up, leverages satellite remote sensing, big data analytics, machine learning, and cloud computing to provide decision intelligence to enterprises in sectors such as agriculture, finance, and infrastructure. Founded in 2017 by Prateep Basu and others, it developed a suite of products: Sparta for analytics, Sage for ... More

  2. Mangalore Chemicals and Fertilizers Limited: Strategic Renewal

    Authors: Maheshwari, Sunil Kumar; Ravichandran, N;

    Reference No: BP0271 Pages: 34 Published on: 3, June, 2002

    Abstract: Mangalore Chemicals and Fertilizers Limited was set up by the government of India to meet the demand of fertilizers as a part of its overall operational plan to achieve self-sufficiency and food security. Due to the availability of surplus electricity, the government of Mysore (now Karnataka) represented government of India ... More

  3. Creating Synergies for Business Transformation: Brigade Enterprises Limited

    Authors: Khanna, Varun; Kaul, Asha;

    Reference No: COMM0010 Pages: 17 Published on: 16, January, 2013

    Abstract: In 2009 Brigade Enterprises Limited (BEL), with operations in the real estate sector and construction in South India, prepared a blueprint for implementing Total Transformation in the organization.  A central communication channel was identified as a “must” area for improvement. Active and passive measures were adopted to make the internal communication ... More

  4. WanderingJane: Empowering Solo Women Travellers

    Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; Mall, Sunita ;

    Reference No: STR0486 Pages: 16 Published on: 19, May, 2025

    Abstract: It was December 07, 2023. Garima Pande and Akshat Sharma, the founders of WanderingJane (WJ)—a Bengaluru-based travel startup catering to solo female travellers—were contemplating the company’s future directions. They were considering how to put their best foot forward: whether to concentrate on the current segment of solo female travellers, ... More

  5. Razorpay Software Pvt Ltd: Expanding into new territories with Razor-sharp tech focus

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0525 Pages: 24 Published on: 27, May, 2022

    Abstract: Razorpay, a payments solution providing company in India, achieved Unicorn status in the Fiscal Year 2021(FY 21). It had entered the payments industry with the goal of democratising the payments. However, it diversified its services and started offering capital support and neo-banking services to its customers. Demonetization had accelerated digital payments ... More

  6. MILAAP - Crowdfunding for All: Helping Patients by Facilitating Philanthropy

    Authors: Chandwani, Rajesh; Vimalkumar, M; Singh, Jang Bahadur; Asthana, Sonal;

    Reference No: IS0142 Pages: 8 Published on: 15, November, 2021

    Abstract: Milaap is a popular medical crowdfunding platform in India, enabling interaction between those who want to raise funds and those who want to donate. To achieve the critical mass Milaap had to increase the trust among the donors and ensure a higher success rate of the campaigns. Milaap provided two ... More

  7. Contactless Patient Monitoring: Har Bed Dozee Bed

    Authors: Kapoor, Anuj; Pingali, Viswanath; Kant, Vishnu;

    Reference No: ECO0368 Pages: 9 Published on: 31, December, 2024

    Abstract: This case explores Dozee—an artificial intelligence (AI)-powered, Internet of Things (IoT)-enabled system for remote patient monitoring. Dozee is the flagship product of Turtle Shell Technologies, co-founded by Mudit Dandawat and Gaurav Parchani. The product enables contactless tracking of vital health parameters such as heart rate and blood ... More

  8. MyGate: Balancing a Multisided Platform for Gated Communities

    Authors: Mukherjee, Saral; Meghrajani, Indra;

    Reference No: PROD0333 Pages: 22 Published on: 30, March, 2023

    Abstract: MyGate started its journey in 2016 as a gate management system for gated societies but soon evolved into a multi-sided platform offering solutions to the residents' day-to-day needs via the company's mobile application. Residents could approve entry and exit of visitors, search for local service providers like maids, carpenters, plumbers etc., ... More

  9. Ranjan and Platinum Card

    Authors: Ravichandran, Ramamoorthy;

    Reference No: MAR0438 Pages: 11 Published on: 13, August, 2013

    Abstract: The case illustrates the sequence of events that played out between the customer and his interaction with a Bank from which he availed a credit card and a loan. The failure of service deliverables and deficiencies in the processes of the bank resulted in default of the loan amount and ... More

  10. Innovation in the midst of Uncertainty - A Case Study of Mahindra Reva Electric Vehicles Private Limited

    Authors: Iyer, Lakshmi Shankar; Dutta, Goutam;

    Reference No: PROD0314 Pages: 25 Published on: 9, January, 2017

    Abstract: The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. ... More

  11. The Cable Contract

    Authors: Ravichandran, Ramamoorthy;

    Reference No: BP0359 Pages: 7 Published on: 27, June, 2013

    Abstract: The case deals with an ethical dilemma of an entrepreneur. Chandran, a qualified contractor, had secured an electrical contract from a premier government organization. It was a turnkey project to be executed in a given period of time. In the process of work, he comes across major problems. He could ... More

  12. Radio Mirchi: Marketing Strategy for the Bangalore Market

    Authors: Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: MAR0415 Pages: 27 Published on: 10, June, 2010

    Abstract: The case describes how Radio Mirchi dealt with competition in the Bangalore FM radio market. Radio Mirchi's market share in Bangalore started declining within a few months of its successful launch, following the entry of new competitors in the market. The case discusses strategies adopted by the company to regain ... More

  13. Zenithon: Lost in Transition

    Authors: Iyer, Lakshmi Shankar; Arun Kumar, Arti; Singh, Manjari; ;

    Reference No: HRM0266 Pages: 11 Published on: 29, January, 2026

    Abstract: This case underscores the significance of knowledge transfer within a consulting organisation. Jayesh, a young executive at Zenithon Consulting, was burdened with the workload of three employees, working 14–16 hours daily without adequate support. The absence of his manager, Ron, who was on medical leave, revealed critical gaps in knowledge documentation ... More

  14. BHEL, Bangalore: Personnel and Industrial Relations Takeover Issues

    Authors: Monappa, Arun;

    Reference No: P&IR0165 Pages: 28 Published on: 1, January, 1984

    Abstract: The case deals with the issues in respect of personnel and industrial relations matters when BHEL took over two units in Karnataka. The case tries to focus on the distinct identity and role of the personnel and industrial relations department in the overall takeover strategy. The case also discusses the ... More

  15. Contract worker unrest at Wistron Infocomm Manufacturing (India) Pvt Ltd

    Authors: Varkkey, Biju; Shah, Virangi;

    Reference No: HRM0251 Pages: 23 Published on: 26, January, 2022

    Abstract: The premises of Wistron Infocomm Manufacturing (India) Private Limited (WIMPL) a 100% subsidiary of Wistron Corporation (WC), Taiwan, was vandalized by a group of agitated contract workers on December 12, 2020. Located in Narasapura in Karnataka state of India, WIMPL is a contract manufacturer of Apple Inc’s iconic iPhones, under the ‘Make ... More

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