Ranjan and Platinum Card

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Abstract

The case illustrates the sequence of events that played out between the customer and his interaction with a Bank from which he availed a credit card and a loan. The failure of service deliverables and deficiencies in the processes of the bank resulted in default of the loan amount and inconvenienced the customer. In the case, the focus on the customer helps in understanding that organizations need to initiate responses for customer satisfaction at their interface points, as expected by its customers. The case is suitable for use in courses on ‘Services Marketing’ for Post Graduate courses and Management Development Programmes.

Additional Information

Product Type Case
Reference No. MAR0438
Title Ranjan and Platinum Card
Pages 11
Published on Aug 13, 2013
Year of Event 2010-2012
Authors Ravichandran, Ramamoorthy;
Area Marketing (MAR)
Keywords Bank, Credit Card, Loans
Country India
State Karnataka
City Bangalore
Organization Asset Custody Bank International

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