Register / Login
All
  1. Home
  2. Search results for: 'marketing cases'

Filter By

Currently Shopping by:

  1. Remove This Item Language: English
  2. Remove This Item Sector: Agriculture and Animal Husbandry
Clear All
Discipline
  1. Accounting (1)
  2. Communication (1)
  3. Economics (23)
  4. Ethics and Governance (1)
  5. Finance (8)
  6. Human Resource Management (1)
  7. Innovation and Entrepreneurship (7)
  8. International Business (5)
  9. Management Education (2)
  10. Marketing (46)
  11. Operations Management (21)
  12. Organizational Behaviour (10)
  13. Public Policy and Law (1)
  14. Quantitative Methods (4)
  15. Strategic Management (23)
State
  1. Delhi (1)
  2. Gujarat (14)
  3. Madhya Pradesh (2)
  4. Maharashtra (1)
  5. Punjab (1)
  6. Tamil Nadu (2)
  7. Uttar Pradesh (1)
Product Type
  1. Case (52)
  2. Exercise (1)
  3. Technical Note (12)

Search results for 'marketing cases'

Related Searches: marketing cases 2, marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021

per page

  1. Cotton Production and Consumption in India and the World **

    Authors: Desai, D K;

    Reference No: CMA0032TEC Pages: 38 Published on: 20, December, 1966

    Abstract: A technical note to be used before the cases on cotton marketing processing are introduced in the class. ... More

    Buy Case

  2. Seed Marketing - A Note

    Authors: Patel, G A;

    Reference No: CMA0484TEC Pages: 4 Published on: 1, January, 1979

    Abstract: The note describes the seed marketing chain in a time oriented frame with reference to post-HYV period. It also raises the issues with which a seed marketing organization has to concern itself, as also the critical issues faced by the seed industry. ... More

    Buy Case

  3. Kotis Power Tillers (A)

    Authors: Sharan, Girja; Gupta, V K;

    Reference No: CMA0226(A) Pages: 6 Published on: 1, August, 1972

    Abstract: The case deals with the marketing strategy adopted by the company to market power tillers. It analyses the results of such a strategy allows students to consider ways means of improving the situation. Students are able to work out alternatives marketing strategies. ... More

    Buy Case

  4. Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth

    Authors: Banerjee, Arindam;

    Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018

    Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More

    Buy Case

  5. Karjad State Cooperative Marketing Federation (KSCMF) **

    Authors: Gupta, V K; Gopalaswamy, T P;

    Reference No: CMA0246 Pages: 11 Published on: 7, February, 1973

    Abstract: The case discusses distribution channels for fertilizer distribution in a cooperative organization. It tries to bring out factors relevant to building a distribution network. It specifically outlines functions expected from each level of the network. ... More

    Buy Case

  6. Kotis Power Tillers (B)

    Authors: Sharan, Girja; Gupta, V K;

    Reference No: CMA0226(B) Pages: 16 Published on: 22, January, 1973

    Abstract: This is a follow up of case A. It tells about the new strategy suggested to the company by a marketing consultant. This strategy is based on action research and survey of the command area. While the marketing consultant advocates this strategy for adoption the company has reservations and does ... More

    Buy Case

  7. Landvi Marketing Society (B) **

    Authors: George, P S;

    Reference No: CMA0026(B) Pages: 6 Published on: 10, November, 1971

    Abstract: The case is in continuation of the case "Landvi Marketing Society". The Landvi Society was interested in exporting lime juice and the details regarding the attempts made by the firm are given in the first case. This case analyses the economic considerations involved in developing an export market. The monthly ... More

    Buy Case

  8. Gujarat Co-operative Milk Marketing Federation Limited (GCMMF)

    Authors: Manikutty, S;

    Reference No: BP0255 Pages: 29 Published on: 5, December, 2000

    Abstract: Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) is the sole marketing agency for the products produced by different milk co-operative member unions of the state of Gujarat and for those of other states marketing their products under the brand name of Amul. The product range is mostly milk and milk ... More

    Buy Case

  9. Structure of Marketing Channel for Cotton

    Authors: Ranade, C G;

    Reference No: CMA0473TEC Pages: 8 Published on: 20, January, 1979

    Abstract: The note explains two distinct marketing channels in cotton, and poses some questions regarding price spread across the channels. ... More

    Buy Case

  10. Gemini Forest Development Corporation: Marketing of Timru Leaves

    Authors: Mehta, S C; Thomas, Philip S; Maslekar, A R;

    Reference No: CMA0508 Pages: 17 Published on: 1, January, 1979

    Abstract: The new managing director of a recently formed state government undertaking is interested in developing a suitable marketing strategy for the disposal of timru leaves, a product widely used as the wrapper for beedis. Problems encountered include poor leaf quality, lack of market information, inadequate warehouse facilities, etc. A tentative ... More

    Buy Case

  11. Seed Marketing

    Authors: Desai, D K;

    Reference No: CMA0549TEC Pages: 18 Published on: 1, January, 1981

    Abstract: Deals comprehensively with all facets of the seed industry. The various attempts by the government in giving institutional support for seed production and marketing are described. The latest amongst these - the National Seed Project - is discussed in detail. The type of seed marketeers, the vast scope for the ... More

    Buy Case

  12. Sugarcane Commodity System: Marketing (B)

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0422(B)TEC Pages: 12 Published on: 23, December, 1976

    Abstract: Deals with different aspects of the sugarcane marketing system operative in India and focuses on the problems of marketing by the producers. ... More

    Buy Case

  13. Kapila Krishi Udyog Limited

    Authors: Singh, Kunwar Milind; Singh, Sukhpal;

    Reference No: CMA0822 Pages: 15 Published on: 31, May, 2021

    Abstract: Kapila Krishi Udyog Limited, a Kanpur-based cattle feed manufacturer, was the market leader in the organised cattle feed market in North India. The organised cattle feed market was estimated at around 17–18% of India’s cattle feed market. The product was commodity type and had demand mainly in rural and semiurban ... More

    Buy Case

  14. The Protein Foods Association of India (B)

    Authors: George, P S;

    Reference No: CMA0230(B) Pages: 4 Published on: 31, July, 1972

    Abstract: The Protein Foods Association has planned to organize a consumer survey on the diet habits of urban population to determine the consumption pattern. They think that information obtained from this study could be used to develop new protein foods acceptable to the consumer. The case describes the methodology that can ... More

    Buy Case

  15. Consolidated Food Manufacturing Inc. (B)

    Authors: Desai, D K;

    Reference No: CMA0038(B) Pages: 8 Published on: 1, January, 1965

    Abstract: The Manager of Agricultural Chemical section of the International Divisions of the Consolidated Food Manufacturing Inc. reviews the marketing prospects of fertilizer in India. The teaching strategy is to develop a market research programme. ... More

    Buy Case

Items 1 to 15 of 65

per page

My Cart

You have no items
in your shopping cart.

video title

video content