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Search results for 'marketing cases'

Related Searches: marketing cases 2, marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021

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  1. The Sarangpur Project ICD/I **

    Authors: Gupta V.K; Narayanan, A V S;

    Reference No: CMA0151 Pages: 16 Published on: 6, November, 1968

    Abstract: This is a general introduction to the Sarangpur Project. The case shows that while there is considerable increase in the animal husbry activities, there is no commensurate increase in funds other resources. It further shows that little is being done to devise a system of appraisal control which would enable ... More

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  2. Dynamics of Modernization

    Authors: Gupta, V K;

    Reference No: CMA0178 Pages: 5 Published on: 5, September, 1969

    Abstract: The paper attempts to develop an approach to the study of modernization in paddy rice system. It illustrates the inter-relationship of efforts in increasing farm productivity, better processing and marketing. ... More

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  3. Khedut Feeds & Foods Private Limited: Implications of Country of Origin

    Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; Sharma, Amalesh;

    Reference No: MAR0532 Pages: 16 Published on: 13, April, 2023

    Abstract: Kamal Patel and Tushar Thumar, co-founders of Khedut Feeds & Foods Private Limited (KFFPL), were contemplating whether to accept the proposal from Royal Exporters Private Limited (REPL) to become one of its contract manufacturers. REPL was a leading peanut exporter in India that shipped premium peanuts to the European Union (EU) ... More

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  4. Rural Banking: Performance, Critical Problems and Policies

    Authors: Desai, Bhupat M;

    Reference No: CMA0715TEC Pages: 13 Published on: 1, January, 1994

    Abstract: Rural Financial Institutions (RFIs) have been built over decades by appropriate changes in institutional (non-price policies) and the interest rate structures and processes. Four significant achievements are: improved access of marginal and small farmers to credit; remarkable rural financial deepening; somewhat diversified multi-product loans to farmers, inputs dealers and agro-marketing ... More

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  5. Export of Raw Material for Cattle Feeds

    Authors: Madappa, P P;

    Reference No: CMA0079 Pages: 12 Published on: 7, February, 1967

    Abstract: The case is about a study of the economics of exporting raw materials for cattle feed and substituting the exported quantity of nutrients by growing fodder crops versus not exporting it. The case was used for class discussion as one of the macro-level problems of Indian Agriculture in MAI course. ... More

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  6. Use Pattern of Pesticides in India **

    Authors: Desai, D K;

    Reference No: CMA0242 Pages: 12 Published on: 19, October, 1972

    Abstract: As there were few studies which threw light on the actual use pattern of pesticides by farmers, the Pesticide Association of India sponsored pesticides market studies in five selected districts of the country. Some of the findings of these studies, which would be very useful in developing a marketing strategy ... More

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  7. The Samdara Public Dairy (B)

    Authors: Patel, S M;

    Reference No: CMA0072(B) Pages: 17 Published on: 25, October, 1966

    Abstract: The case exhibits the role of a manager in making the dairy viable through phased programme. It involves an integrated approach on managerial functions for production enhancement, procurement, processing (including product mix considerations) and distribution. It highlights the points on 1) planning, implementation and control of the different actions to be ... More

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  8. Mr. Motibhai Patel Buys a Tractor

    Authors: Patel, S M;

    Reference No: CMA0165 Pages: 11 Published on: 21, January, 1969

    Abstract: The case is about the characteristics of tractor buyers and the process of buying decisions of a farmer going in for a tractor in Indian conditions in general and Gujarat conditions in particular. The case leads to information on consumer behaviour and mode of communication to such consumers, besides giving ... More

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  9. Development of Banni Area

    Authors: Khurana, Rakesh; Mehta, S C;

    Reference No: MAR0199 Pages: 12 Published on: 1, January, 1977

    Abstract: The case revolves around the animal husbandry activities in Banni area of Kutch district. The District Development Officer is planning to increase the income of dairy farmers in the area to incresed productivity and improved return on output. Issues in the case are concerned with objectives of the project, its ... More

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  10. SYS Fertilizers (A): Process Analysis

    Authors: Shinde, Shubham A; Parameshwari, Yoga M; Narayanaswami, Sundaravalli ;

    Reference No: O&DS0007(A)EX Pages: 3 Published on: 6, January, 2025

    Abstract: This case revolves around SYS Fertilizers, an established agribusiness firm, that faced a capacity dilemma in its nitric acid production line. The company received an offer to export an additional 70 metric ton (MT) of concentrated nitric acid (CNA) daily, but this new demand would exceed their current production capacity. The ... More

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  11. Demand Estimates of Nitrogenous Fertilizers in Kaira District **

    Authors: Desai, D K;

    Reference No: CMA0179 Pages: 25 Published on: 20, November, 1969

    Abstract: This note is the outcome of the students' research project and illustrates how to use a particular kind of methodology to estimate the demand of fertilizers for a particular geographical area. The overall objective is to help the marketing executives to develop their sales strategy. ... More

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  12. The Accelerated Egg Machine

    Authors: Singh, Amarjeet; ;

    Reference No: CMA0479 Pages: 12 Published on: 4, July, 1979

    Abstract: The case identifies the characteristics of commercial poultry entrepreneurs in relation to their socio-economic characteristics, managerial skills, etc. It also studies the input structure of egg production and the relationship between input and output. An identification of marketing channels has been covered. ... More

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  13. Gambhirpura Collective Farming Society

    Authors: Vyas, V S;

    Reference No: CMA0386 Pages: 10 Published on: 13, December, 1979

    Abstract: Gambhirpura Collective Farming Society was formed in 1953. Within two years, the society ran into problems. In the general body meeting, the Chairman listed the problems faced by the society and stated that the members could improve their economic conditions if they could identify an operational solution to involve all the ... More

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  14. Jounti Farmers **

    Authors: Moulik, T K;

    Reference No: CMA0452 Pages: 5 Published on: 4, November, 1977

    Abstract: Relates to the selling of HYV wheat seed by the growers of a village. It highlights problems of price fixation, quality control, and other marketing problems in general. ... More

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  15. Mr.M Fisherman's Bottlenecks

    Authors: Singh, Amarjeet; Gupta, V K;

    Reference No: CMA0481 Pages: 15 Published on: 1, January, 1979

    Abstract: Provides an overview of marine fisheries in India. Detailed analysis of inter-state disparity, efficiency of catch infrastructure and utilization of marine fish resources has been made. A general picture of export product-mix changes have been given. It also depicts the present marketing of marine fisheries at the primary level. ... More

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