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Search results for 'Business strategy and c'

Related Searches: Business strategy and co, Business strategy and com, Business strategy and comp, Business strategy and compe, Business strategy and compet

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  1. Thermax (A)

    Authors: Mathur, Ajeet;

    Reference No: BP0319(A) Pages: 36 Published on: 14, February, 2007

    Abstract: The case highlights how issues of corporate strategy and competitive strategy enmesh during the growth and diversification phases of a professionally managed family business after its first IPO. The underlying dimensions of management problems onion-peeled during strategic transformation show up as conflicts between sustainable growth and shareholder value at different ... More

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  2. Clariant India Limited (A)

    Authors: Dixit, M R; Pandey, I M;

    Reference No: BP0273 Pages: 10 Published on: 23, July, 2002

    Abstract: This case describes the situation faced by Mr. Prakash Rastogi, who was appointed as the managing director of Clariant (India) Limited, the Indian arm of Clariant International Limited, a newly spun off unit of Sandoz International Limited. Sandoz announced the world wide demerger of its chemicals business and spun it ... More

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  3. Vadilal: Reinventing a Legacy Brand

    Authors: Kar, Rohan; Borah, Sourav;

    Reference No: MAR0560 Pages: 18 Published on: 6, May, 2026

    Abstract: In December 2019, Aakanksha Devanshu Gandhi, President of Branding and New Business Development at Vadilal lce Creams, reviewed a revealing brand health survey report, the company’s first in more than a century. Despite strong awareness, the brand’s appeal among younger consumers had declined; the brand appeared outdated and did ... More

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  4. BluSmart: Go Deep or Go Wide?

    Authors: Roy, Debjit; Singh, Abhinav; Mittal, Diewakarr;

    Reference No: STR0489 Pages: 26 Published on: 21, April, 2025

    Abstract: BluSmart strongly believes that the future of ridehailing is electric and a full stack-vertically integrated business model is necessary for success. Further, legacy taxi companies and ridehailing platforms – which operated with siloed business models would find it increasingly challenging to transition to 100% electric. With this vision for decarbonisation, electrification, and ... More

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  5. Product Design Services (A)

    Authors: Vora, M N;

    Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

    Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

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  6. Managing Employees Effectively in a Small Enterprise

    Authors: Singh, Manjari; Vohra, Neharika;

    Reference No: P&IR0193 Pages: 5 Published on: 29, April, 2005

    Abstract: This case study is about a small enterprise in the manufacturing sector that has aligned its human resource management practices with its business strategy. The case explores how three parameters namely; customer satisfaction through assured quality, networking with local industries and employee management are key to the success of this ... More

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  7. Vodafone Gujarat (B) : Reinforcing Competencies

    Authors: Sehgal, Swati; Mukherjee, Saral; Sharma, Sunil;

    Reference No: STR0455(B) Pages: 11 Published on: 31, March, 2021

    Abstract: The case describes the growth trajectory of Vodafone Gujarat, one of the most successful circles of Vodafone India. Successive leaders of Vodafone Gujarat followed a highly entrepreneurial approach for building a market leadership position in urban and rural markets. The case provides a detailed description of how to execute growth ... More

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  8. Koala Kabs: Trouble In Transportation Terrain?

    Authors: Roy, Subhadip; Singh, Jyoti; Choudhary, Shruti;

    Reference No: MAR0540 Pages: 12 Published on: 17, April, 2024

    Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More

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  9. Shriram Transport Finance Company Ltd: Adoption of Fintech

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0508 Pages: 19 Published on: 17, October, 2019

    Abstract: Shriram Transport Finance Company Ltd. (STFCL), flagship company of Shriram group, India’s largest player in commercial vehicle finance is trying to transition to Fintech based model from Relationship based model in order to provide end consumers with speed, convenience, choice and savings as digital transactions had reached an all-time ... More

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  10. Kannagi Mills

    Authors: Prahalad, C K; Thomas, Philip S;

    Reference No: BP0044 Pages: 20 Published on: 1, January, 1972

    Abstract: Describes the pressures and problems faced by a man with a PhD in Organizational Behaviour from abroad, and consulting experience in India, when he decides to get involved in his family business. Dr C.A. Narayanan takes charge of Kannagi Mills, a unit of the Alagappa Group headed by his ... More

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  11. Human Resource Management (A): Planning

    Authors: Maheshwari, Sunil Kumar;

    Reference No: P&IR0198(A)TEC Pages: 5 Published on: 26, June, 2006

    Abstract: Human Resource Planning plays a strategic role in implementing the organizational objectives. This note describes the role of HR planning in an organization and its effect on other organizational processes. It also gives the HR planning choices that could be adopted under different business strategy situations. These strategies can be ... More

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  12. Ganga Enterprises

    Authors: Kumar, Pushpender;

    Reference No: BP0432 Pages: 6 Published on: 7, June, 2019

    Abstract: Mr. Kewal Balana, Proprietor of Ganga Enterprise at Sri Ganganagar, Rajasthan,India, was worried about the abolishment of 2% commission in May 2018, in ‘Kachi-Aadat’ line of business, due to direct online transfer of money to farmer’s bank account. The firm suffered a net reduction in profit of Rs 1 million, 2% of ... More

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  13. Vodafone Gujarat (A) : Growing through Entrepreneurship

    Authors: Sehgal, Swati; Mukherjee, Saral; Sharma, Sunil;

    Reference No: STR0455(A) Pages: 29 Published on: 31, March, 2021

    Abstract: The case describes the growth trajectory of Vodafone Gujarat, one of the most successful circles of Vodafone India. Successive leaders of Vodafone Gujarat followed a highly entrepreneurial approach for building a market leadership position in urban and rural markets. The case provides a detailed description of how to execute growth ... More

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  14. Shemaroo:On/Off Where to Draw the Line?

    Authors: Roy, Subhadip;

    Reference No: MAR0523 Pages: 11 Published on: 16, June, 2021

    Abstract: The case delineates the situation faced by Shemaroo Entertainment Limited (Shemaroo) related to the company’s rebranding exercise, product portfolio and future course of action. Shemaroo was founded in 1962 by Buddhichand Maroo as a book circulating library in Mumbai that moved into the Video Home System (VHS) space and went ... More

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  15. Wavin India Limited (A)

    Authors: Mohan, Manendra;

    Reference No: MAR0275(A) Pages: 7 Published on: 1, January, 1982

    Abstract: The marketing situation of the company is described; relevant details of the business and economic environment are also given in order to focus on the major business problems of the company. A review is made of the possible marketing strategy in order to assess the potential contribution of various marketing ... More

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