Reference No: MAR0538(B)Pages: 6Published on: 12, August, 2024
Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More
Reference No: MAR0270TECPages: 20Published on: 1, January, 1981
Abstract: The note deals with 1) nature of "information" in marketing research, 2) sources of information, 3) description of various data collection approaches, and 4) criteria for selection of the data collection approach. Various methods described are: a) content analysis, b) observational methods, c) question-response method, and other less-used methods of data collection. ... More
Reference No: MAR0403Pages: 8Published on: 12, December, 2008
Abstract: The case talks about how Nokia issued product advisory that dealt with crisis of overheating caused in specific lot of batteries of Nokia handset, the result that publicity and consumer response are outlined. The case covers messages issued by company using different communication channels. The case highlights issues of marketing ... More
Reference No: MAR0529Pages: 12Published on: 18, January, 2023
Abstract: The case describes the dilemma faced by Phalgun in Dice Toy Labs, where he has to make a decision about his future marketing strategy, i.e., whether to stick to his original marketing strategy of retail consumers or shift to business markets in the given market conditions. This company found ... More
Reference No: MAR0538(C)Pages: 10Published on: 12, August, 2024
Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More
Reference No: QM0242Pages: 19Published on: 23, October, 2000
Abstract: Farmaid Tractors Limited (FTL) was a tractor company with a 20% market share, and aiming to be the market leader within next five years. The tractor industry in India had become very competitive, with growth in capacity outstripping the growth in demand. Customer preference and demands had changed in the context ... More
Reference No: BP0285Pages: 23Published on: 23, January, 2003
Abstract: This is a unique case of its kind providing an opportunity to see the linkages between the corporation and its customers from an integrated perspective. It describes the steps initiated by the top management of Cosmo Films Limited, a company in the business of packaging films, to build the customer ... More
Reference No: CMA0324(B)Pages: 10Published on: 8, August, 1975
Abstract: This is a continuation of Case (A). The regional society had prepared a plan for solving many of the problems facing the fisherman. The society had plans for introducing fifty mechanized boats and the linkage of production with storage, processing, and marketing. The plan had also envisaged export of prawns, ... More
Reference No: MAR0548Pages: 18Published on: 18, December, 2024
Abstract: The Government of India was making various attempts to revive the Sujani weaving craft. Craftspeople faced various challenges such as lack of demand, rising costs of raw material, unremunerative operations and disinterest among the younger generation in continuing with the craft. Only three families bearing the “Sujaniwala” surname practised the ... More
Reference No: MAR0325(D)Pages: 12Published on: 1, January, 2000
Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More
Reference No: CMA0821Pages: 16Published on: 27, September, 2021
Abstract: Indiagro is a national level Farmer Producer Company (FPC) consortium that primarily operates in the government to business segment (G2B). It has been appointed by NAFED (National Agricultural Cooperative Marketing Federation of India Ltd.) and the Central Government Department of Consumer Affairs to procure onions under the Price Stabilization ... More
Reference No: CMA0555(B)Pages: 6Published on: 1, January, 1982
Abstract: Deals with the problems of selection of an alternative in rice processing from: 1) The existing processing system with its large number of hullers; and 2) A modern processing system with modern rice mills having a milling capacity of two tonnes of paddy per hour. ... More
Reference No: MAR0405Pages: 16Published on: 2, April, 2009
Abstract: GuruKool, a unique training initiative for frontline sales personnel in retail businesses of the Future Group, was spearheaded by Sanjay Jog, Chief People Officer, Future Group, in April 2006. Implementing the programme, however, was more difficult than he had expected, and its results also were not as brilliant. Sanjay was thus ... More
Reference No: MAR0421(A)Pages: 6Published on: 8, June, 2011
Abstract: The case describes the decision situation of assessing whether to set up production facilities for producing synthetic menthol. The context covers the description of the company, the product : menthol, production process of menthol, international trade, and government environment. The rest of the case describes the decision problems, research problems, information ... More
