Reference No: MAR0470(A)Pages: 25Published on: 31, March, 2015
Abstract: Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. It had sales of over Rs. 15 crore (150 million) in 2012 and it is the second largest brand and a volume leader in the natural mineral water category. The case discusses the ... More
Reference No: MAR0005Pages: 7Published on: 1, January, 1965
Abstract: Dissatisfied with the present wholesaling system, the mill wants to change its distribution channels policy. It plans to bypass the wholesalers and go to upcountry semi wholesalers directly. The case includes the recommendations of a consultant as to why, how and what should be done with respect to the company's ... More
Reference No: BP0096TECPages: 8Published on: 1, January, 1976
Abstract: The note identifies and discusses the different instruments through which the government and the Parliament ensure accountability and control over the managements of public sector undertakings in India. ... More
Reference No: BP0280(C)Pages: 18Published on: 2, December, 2002
Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More
Reference No: P&IR0148Pages: 16Published on: 1, January, 1981
Abstract: Grindlays Bank has a strike for nearly ninety days. Several issues arise as a result of the bank bringing out advertisements favouring its position. Newspaper reports and critical comments are also included in the case. The case can be used as a basis for discussing the role of management, union ... More
Reference No: P&IR0004(A)Pages: 3 Published on: 1, January, 1974
Abstract: This case describes the reaction of the employees of a State Electricity Board to some serious accidents that took place within the organization. It describes the steps taken by the employees' association in bringing to the management's notice the fact that the accidents were due to the negligence of some ... More
Reference No: PROD0186Pages: 34Published on: 1, January, 1984
Abstract: This case highlights the issues involved in job evaluation. Legal disputes, union-management relations and viewpoints on job evaluation and the procedure to be followed can be discussed. The case has specific reference to the existing Wage Board and its recommendations. ... More
Reference No: CISG0095EXPages: 5Published on: 17, September, 2007
Abstract: The excercises consist of seven problems related to the practice of the following features of MS Project package: 1) Project Tracking 2) Import and Export of project data 3) Resource Analysis 4) Linking of multiple projects. ... More
Reference No: BP0144(E)Pages: 30Published on: 1, January, 1983
Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More
Reference No: P&IR0098TECPages: 4 Published on: 1, January, 1974
Abstract: The note highlights several personal, emotional and environmental factors that are the cause of a high rate of industrial accidents. It points out that to prevent accidents, more emphasis should be placed on the selection of the "right" person, on education and training, and on job satisfaction. The note argues ... More
Reference No: RJMC0002(A)Pages: 4Published on: 24, April, 2006
Abstract: The case presents the dilemma of Mr. Bhattacharya, the principal of Chandrabala Modi Academy, a three-year-old co-educational school, having classes up to grade VIII, located in the city of Ankleshwar in the industrial belt of Western India, in responding to a request made by a senior official of the Police ... More
Reference No: MAR0314Pages: 8Published on: 24, June, 1998
Abstract: This case focuses on the after sales service (experience) that a customer of a luxury car received. The implication on customer perceived costs and system for source improvements are discussed. ... More
Reference No: MAR0450Pages: 12Published on: 11, March, 2015
Abstract: This case traces the turn of events when Neha Tomar, a resident of Gurgaon, posted a complaint about Amul milk on Facebook. The post got over 100,000 shares and was liked by close to 10,000 users on Facebook. This created a flutter as Amul, India’s largest food brand, was known to ... More
