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Authors: Dixit, M R; Jain, Abhinandan K;
Reference No: BP0280(C) Pages: 18 Published on: 2, December, 2002
Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More
Authors: Garg, Archit; Gupta, Aashish; Maheshwari, Garima; Sinha, Ankur; Sugathan, Anish;
Reference No: PROD0319(A) Pages: 11 Published on: 29, November, 2018
Abstract: Technology has come a long way in the financial industry since the days of hard share certificates. The industry has been evolving at a very fast pace and today almost everything is online. Back in 2010, Nithin Kamath decided to set up an online brokerage platform that was capable of meeting ... More
Authors: Gupta, Subroto Sen;
Reference No: MAR0171(A) Pages: 13 Published on: 1, January, 1976
Abstract: After many years of "ethical" promotion, Glaxo's syrupbased tonic, Minadex, was going OTC since the company's management felt that this would help increase sales. A purchase proposition was required to build up an advertising campaign around it. Competitive claims were analyzed by the agency and it was decided to ... More
Authors: Mohan, Manendra;
Reference No: MAR0275(A) Pages: 7 Published on: 1, January, 1982
Abstract: The marketing situation of the company is described; relevant details of the business and economic environment are also given in order to focus on the major business problems of the company. A review is made of the possible marketing strategy in order to assess the potential contribution of various marketing ... More
Authors: Desai, Bhupat M; Namboodiri, N V;
Reference No: CMA0713 Pages: 10 Published on: 1, January, 1993
Abstract: The case deals with assessing the potential for promoting institutional credit for farm inputs distribution business of M/s B K Agrochemicals in Palanpur taluka of Banaskantha district in Gujarat State. For this purpose three factors are to be analysed. These are : (a) inputs market environment, (b) loan appraisal and ... More
Authors: Manikutty, S;
Reference No: BP0339 Pages: 18 Published on: 29, April, 2011
Abstract: The case deals with Arihant Retail, a family business firms located at Chennai in Tamil Nadu, India. It is a small scale firm, with a turnover of ` 340 million in 2009-10. Mr. Vishal Surana, the young Chief Executive of Arihant, dreams of making this into a ` 3 billion store by 2015. He has ... More
Authors: Ravichandran, N; Patel, Nikunjkumar; Lawrence, Russel ;
Reference No: STR0477 Pages: 16 Published on: 4, September, 2023
Abstract: The case presents the complexities involved in implementing a social project with specific reference to Dharavi Redevelopment Project (DRP) in Bombay. This project was awarded to Adani Group, a large business conglomerate in India. The multiple stakeholders in DRP include politicians, bureaucrats, population living in Dharavi, the manufacturing companies which ... More
Authors: Dixit, M R; Sharma, Rajeev;
Reference No: RJMC0002(A) Pages: 4 Published on: 24, April, 2006
Abstract: The case presents the dilemma of Mr. Bhattacharya, the principal of Chandrabala Modi Academy, a three-year-old co-educational school, having classes up to grade VIII, located in the city of Ankleshwar in the industrial belt of Western India, in responding to a request made by a senior official of the Police ... More
Authors: Camillus, J C;
Reference No: F&A0193(B) Pages: 19 Published on: 1, January, 1973
Abstract: The case focuses on the administration of management control systems. The impact of a variety of factors, such as organizational structure, top management commitment, individual personalities, interpersonal relationships, plus the role and organizational location of the controller are highlighted. ... More
Authors: Gupta, Parvinder;
Reference No: OB0205(A) Pages: 22 Published on: 1, May, 2009
Abstract: Regency Hospital Limited, a multi-specialty hospital in Kanpur, India was founded by Dr. Atul Kapoor in 1995. The hospital had grown over the years. However, there were a number of issues that were yet to be dealt with. The case describes the struggles that the founder went through in setting up ... More
Authors: Bijapurkar, Ashoke; Gupta, Subroto Sen; Mote, V L;
Reference No: MAR0091(B) Pages: 15 Published on: 1, January, 1976
Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More
Authors: Sheth, N R;
Reference No: P&IR0055(A) Pages: 12 Published on: 1, January, 1974
Abstract: Describes the process of computerization and its organizational implications in an industrial undertaking. In Part A, the management's decision to install a computer and its acceptance at various managerial levels are brought out in a historical perspective. Part B describes the effects of computerization on industrial relations in the organization. ... More
Authors: Sheth, N R;
Reference No: P&IR0055(B) Pages: 8 Published on: 1, January, 1974
Abstract: Describes the process of computerization and its organizational implications in an industrial undertaking. In Part A, the management's decision to install a computer and its acceptance at various managerial levels are brought out in a historical perspective. Part B describes the effects of computerization on industrial relations in the organization. ... More
Authors: Vohra, Neharika;
Reference No: RJMC0007 Pages: 23 Published on: 4, November, 2008
Abstract: The case, Resource Centre at Ramnirajan Podar School, describes a unique setup in a private school in Mumbai. The school has invested in creating a resource centre (3 faculty and a high speed internet connection). The faculty at the resource centre work closely with all the teachers of the school in ... More
Authors: Aggarwal, S C;
Reference No: PROD0026(A) Pages: 10 Published on: 1, January, 1967
Abstract: The case describes the application of PERT and CPM techniques to the project construction operations of a fertilizer plant in India. It indicates all the necessary steps, which must be taken before starting with the introduction of PERT, and how PERT helps in spotlighting troubles earlier. The student is expected ... More
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