Search results for 'marketing cases 2'

Authors: Khurana, Rakesh; Mehta, S C;

Reference No: MAR0199 Pages: 12 Published on: 1, January, 1977

Abstract: The case revolves around the animal husbandry activities in Banni area of Kutch district. The District Development Officer is planning to increase the income of dairy farmers in the area to incresed productivity and improved return on output. Issues in the case are concerned with objectives of the project, its ... More

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Authors: Jaiswal, Anand Kumar;

Reference No: MAR0385(B) Pages: 13 Published on: 17, August, 2007

Abstract: CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. ... More

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Authors: Rao, H Raghav; Bose, Indranil; Bhattacharya, Samadrita; Lahiri, Saikat;

Reference No: IS0147 Pages: 21 Published on: 2, August, 2024

Abstract: The case study focuses on Arvind Fashions’ transformation into an omnichannel fashion retailer in India. It describes how the company embraced digital strategies to stay ahead of industry disruptions. The strategic shift involved creating a separate arm, Arvind Internet, to drive technology innovation. Arvind Fashions focused on integrating online and ... More

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Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

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Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

Reference No: MAR0475 Pages: 18 Published on: 16, February, 2016

Abstract: OGQ was founded by Geet Sethi and Prakash Padukone with the mission to support potential Olympic medal winners, in achieving their dream, with the help of all the stakeholders; and the vision to scout for potential talent and identify their needs. It had eminent personalities from sports who understood the ... More

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Authors: Gupta, Vishal; Premapuri, Priyanka;

Reference No: OB0233 Pages: 7 Published on: 26, June, 2018

Abstract: Mohan Dixit, Head, Sales and Marketing, India Operations, EuroMotoCorp Pvt. Ltd., an automobile manufacturing multinational company headquartered in Munich, Germany. This case outlines the harried nature of his life: professional problems (decrease in the market share, not being able to say 'no', unable to delegate, pressed for time, member of ... More

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Authors: Srivastava, Mukta; Abhishek; Mukherjee, Saral;

Reference No: MAR0531 Pages: 22 Published on: 17, May, 2023

Abstract: Deepinder Goyal and Pankaj Chaddah co-founded Zomato as a food discovery platform that listed menus from restaurants in the Delhi National Capital Region (Delhi-NCR). Zomato quickly gained popularity and expanded its services to multiple cities in India and abroad. In 2015, Zomato shifted its focus from providing only restaurant discovery services ... More

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Authors: Shinde, Shubham A; Parameshwari, Yoga M; Narayanaswami, Sundaravalli ;

Reference No: O&DS0007(A)EX Pages: 3 Published on: 6, January, 2025

Abstract: This case revolves around SYS Fertilizers, an established agribusiness firm, that faced a capacity dilemma in its nitric acid production line. The company received an offer to export an additional 70 metric ton (MT) of concentrated nitric acid (CNA) daily, but this new demand would exceed their current production capacity. The ... More

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Authors: Desai, D K;

Reference No: CMA0179 Pages: 25 Published on: 20, November, 1969

Abstract: This note is the outcome of the students' research project and illustrates how to use a particular kind of methodology to estimate the demand of fertilizers for a particular geographical area. The overall objective is to help the marketing executives to develop their sales strategy. ... More

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Authors: Anand, R K; Jain, Abhinandan K;

Reference No: MAR0094(D) Pages: 18 Published on: 1, January, 1974

Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More

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Authors: Abhishek; Koshy, Abraham;

Reference No: MAR0442 Pages: 13 Published on: 14, February, 2014

Abstract: The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who have challenged its leading player status. The role of the salesforce becomes ... More

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Authors: Premchander; Agarwalla, Sobhesh Kumar;

Reference No: F&A0487 Pages: 17 Published on: 21, September, 2010

Abstract: National Mineral Development Corporation (NMDC), a company owned predominantly by the Government of India, undertakes a further public offering (FPO). The key issue in the FPO is the pricing of a share which is infrequently traded. As compared to earlier issues in the recent past, the conflict between the Government's ... More

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Authors: Vora, M N;

Reference No: MAR0015(B) Pages: 7 Published on: 1, January, 1964

Abstract: This is a sequel to the Western India Pharmaceutical Company (M) case in which issues were raised as to what would be the appropriate pricing strategies for a small unit to fight with large multinationals. This case deals with problems of price competition faced by the same unit from still ... More

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Authors: Moulik, T K;

Reference No: CMA0452 Pages: 5 Published on: 4, November, 1977

Abstract: Relates to the selling of HYV wheat seed by the growers of a village. It highlights problems of price fixation, quality control, and other marketing problems in general. ... More

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