In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was to assess overall performance, brand strength and TVC. The results would help preparation of a markeing plan for the next year. Participants are challenged to critique the breif from the point of view of defining a mangerial marketing research problem for assessing a launch plan.