Reference No: MAR0423(C)Pages: 26Published on: 29, March, 2012
Abstract: Two entrepreneurs were grappling with defining the market for introducing their brand of scooters in India in 1981. They had generated options of market definition through preliminary analysis and their own insights based on the data collected through an all India survey study of scooter owners and non- owners. . The study ... More
Reference No: HRM0240Pages: 11Published on: 5, February, 2019
Abstract: The case is based on heated e-mail conversations connected to the delivery of clean bottled water in the campus of a reputed research institute in southern India. The exchange between Tara Sharma (Programme Manager) and Shreejith Nair (Group Head- Engineering Service and Estate) relate to the quality of services provided. ... More
Reference No: BP0303Pages: 38Published on: 13, May, 2005
Abstract: Describes the implementation of SEB, GB merger in 15 countries
including India. The case profiles the banks before merger, logic
of the merger, project planning and extension, charge management
issues, VRS, branch rationalism. Adequate data and proven
information is provided to enable an analysis and discussion of
this implementation. ... More
Reference No: F&A0571Pages: 32Published on: 15, July, 2022
Abstract: Essar Steel India Limited was one of the first 12 firms admitted for insolvency resolution under a newly created law in India—the lnsolvency and Bankruptcy Code, 2016. The case describes the challenges faced by the professional turnaround firm Alvarez and Marsal India (A&M) that was appointed by the committee of ... More
Reference No: CMA0523Pages: 32Published on: 1, January, 1980
Abstract: Shilpi, a research organization, conducted a study of the handloom development programme in the country. A review of the literature, including survey of a representative group of weavers, weaver cooperatives, and master weavers, was made to identify the problems of the weavers, the objectives and contents of the programme and ... More
Reference No: MAR0423(B)Pages: 27Published on: 29, March, 2012
Abstract: The case describes the all India consumer survey planned to assess the key issues of nature of emerging competition and of decide targeting, positioning, and product features for a new brand of scooters by two entrepreneurs in 1981. The survey study was to examine buyer behaviour of scooter owners and non-owners. ... More
Reference No: BP0380TECPages: 12Published on: 31, March, 2015
Abstract: The Warehousing (Development and Regulation) Act, 2007 is a progressive and forward-looking law with provisions for the establishment of a regulatory authority and recognition of warehousing receipts as negotiable instruments. This law shall make it easy for the banks and financial institutions to lend money to farmers on the basis of ... More
Reference No: MAR0263TECPages: 12Published on: 1, January, 1981
Abstract: Describes the decision areas and importance of research in sales and distribution management (Section I) and the process of research (Section II). The last section (Section III) illustrates how research methods could be used for different decision areas. ... More
Reference No: OB0249(B)Pages: 4Published on: 26, June, 2025
Abstract: Part B explores the interpersonal and group dynamics and tensions between the existing CLO, who is nearing retirement, and the deputy general counsel, who is being trained for the future CLO role. The conflict is intra-team (or within a team/subunit) in this case. The current CLO views their role ... More
Reference No: BP0271Pages: 34Published on: 3, June, 2002
Abstract: Mangalore Chemicals and Fertilizers Limited was set up by the government of India to meet the demand of fertilizers as a part of its overall operational plan to achieve self-sufficiency and food security. Due to the availability of surplus electricity, the government of Mysore (now Karnataka) represented government of India ... More
Reference No: F&A0516Pages: 4Published on: 24, April, 2014
Abstract: Spark Publishing and Printing House is a comprehensive case on relevant costs analysis for short run alternative choice decisions. It stresses the importance of future differential cash flow analysis and highlights the irrelevance of past and non differential costs for managerial decisions. SPPH is a reputed publishing and printing house. ... More
Reference No: STR0478Pages: 3Published on: 26, December, 2023
Abstract: Tyrone Brick (Holdings) Limited was a company with an authorised share capital of £1,000 comprising 1,000 shares each with a face value of £1.1 The company allotted a total of 200 shares, of which the Northern Bank Development Corporation held 120 shares and four directors of the company, Samuel Russell, Edward Winston, John Andrew Topping ... More
Reference No: MAR0416(A)Pages: 28Published on: 21, September, 2010
Abstract: The case tries to capture the dynamics of growth of a diversifying financial services company in the Indian context through the years 1996 to2009. The company moved through four phases expanding its products and services., It studies and evaluates how the firm used various forms of communication and internal procedures; and ... More
Reference No: CMA0695TECPages: 27Published on: 1, January, 1990
Abstract: The note discusses economic and managemental aspects of horticultural crops in general and some sleeked fruits and vegetables in particular. It has been noted that a laissez faire attitude has prevailed in framing policies and programmes for horticultural development. Nevertheless, prospects seem to be promising. ... More
