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  1. Retail Pricing Strategies: In Class Exercise

    Authors: Tripathi, Sanjeev; Abhishek;

    Reference No: MAR0426EX Pages: 21 Published on: 21, November, 2012

    Abstract: With the retail landscape becoming increasingly competitive, retailers tend to differentiate themselves through innovative pricing strategies. One practice that is become increasingly common is that of Price Guarantees. This in-class exercise allows for a dynamic situation wherein retailers change the prices depending on the response from the customers. The exercise ... More

  2. Gujarat Electronics Corporation**

    Authors: Dalal, B C;

    Reference No: MAR0029 Pages: 6 Published on: 1, January, 1966

    Abstract: Pricing problems for a new product from the purchasing agent's viewpoint. Also involves negotiations with suppliers. ... More

  3. Pricing Decisions

    Authors: Gupta, G S;

    Reference No: ECO0316TEC Pages: 19 Published on: 1, January, 1989

    Abstract: The note provides a systematic discussion on the following aspects of product pricing: (a) price determinants, (b) optimum pricing under various objectives, varying competition, varying government interventions, discriminatory pricing, and pricing under multi-plant and multi-product situations, (c) pricing practices, and (d) synthesis between optimum pricing and pricing practices. The various ... More

  4. Pricing of Products

    Authors: Moulik, T K; Basu, S K;

    Reference No: CMA0400TEC Pages: 8 Published on: 2, September, 1976

    Abstract: The note deals with the conceptual issues in pricing of products and discusses in some detail the implications of pricing policies in consumer and "industrial" product pricing. In addition, decision-making structure for price determination is discussed. ... More

  5. CCI: Optimal Floor Pricing Model for the E-Auction Market

    Authors: Narayanaswami, Sundaravalli;

    Reference No: O&DS0001 Pages: 8 Published on: 3, August, 2023

    Abstract: The Cotton Corporation of India Ltd. (CCI) is a Miniratna company of the Government of India (GoI), under the Ministry of Textiles. CCI has been serving in the field of marketing of Indian cotton for the past five decades. As an independent entity under GoI, CCI undertakes Minimum Support Price ... More

  6. Note on Pricing Decisions

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0138TEC Pages: 8 Published on: 1, January, 1975

    Abstract: This note deals with the problem of price setting. After defining price and discussing the nature of pricing objectives, pricing decisions are discussed under three headings--needbased pricing, costbased pricing and marketbased pricing. In each case, various pricing options are discussed and evaluated. Practical approaches and procedures ... More

  7. IIMA Mess: The Pricing Controversy **

    Authors: Balakrishnan, K;

    Reference No: F&A0224 Pages: 8 Published on: 1, January, 1975

    Abstract: Deals with the problem of equitable pricing in a situation where: 1) common facilities are shared by two groups of clientele, with a high incidence of joint costs; 2) the methods of pricing for the two groups are different? one group charged on an "actual cost" basis and the other on fixed ... More

  8. Problems in Pricing of Ethical Drugs

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0054 Pages: 9 Published on: 1, January, 1967

    Abstract: This case-cu-note describes the problems in the pricing of ethical drugs. Participants are expected to evaluate the practices used by large pharmaceutical companies in pricing their products. The differences in pricing practices of multinational, and large and small Indian companies are highlighted. How brand preference gives a company ... More

  9. Two Sided Markets: A Note on Net Neutrality, Customer Access and Pricing of Data Services on the Mobile Internet

    Authors: Sahay, Arvind;

    Reference No: MAR0472TEC Pages: 14 Published on: 3, March, 2016

    Abstract: The purpose of the note is to provide structure to the notion of net neutrality in the context of its link to competition and customer access in two sided markets. Withing that context, the note explores issues about pricing of data and makes some comparisons between a developed economy like ... More

  10. Belapur Public Dairy Limited

    Authors: Patel, S M;

    Reference No: CMA0070 Pages: 11 Published on: 7, November, 1966

    Abstract: The case deals with two major issues, viz. product mix pricing policy of a dairy unit. It brings out differences between long-term objectives and short-term objectives of that dairy. The management is faced with the problem of having its proper share in the milk-market of Belapur. This situation leads to ... More

  11. Hundred Million Dollar Beta

    Authors: Varma, Jayanth R.; Virmani, Vineet;

    Reference No: F&A0534 Pages: 8 Published on: 11, July, 2016

    Abstract: This case is about the practical and conceptual issues involved in estimating the beta of a company for the purpose of computing the cost of capital using the CAPM (Capital Asset Pricing Model). In many applications of the CAPM in the classroom, the beta is assumed to be known or ... More

  12. Probability in Finance - I: Mathematics of the Martingale and the Numeraire Change Approach to the Black-Scholes Option Pricing Formula

    Authors: Virmani, Vineet;

    Reference No: F&A0514TEC Pages: 34 Published on: 25, March, 2014

    Abstract: This technical note lays out the necessary mathematics for understanding the martingale and change of numeraire approaches to the Black-Scholes option pricing formula. ... More

  13. Tanishq: Pricing, Retail Selling and Inventory Management of Jewellery

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0518 Pages: 20 Published on: 9, November, 2020

    Abstract: The Indian jewellery market is highly fragmented and ruled over by local players. Many unethical practices exist in the jewellery market, like the under caratage of gold, misrepresentation of quality, etc. Tanishq, part of Tata Group, is known for maintaining high ethical standards and delivering value to its customers through ... More

  14. Bharat Ravel Limited: Pricing Under Volatile Cost Conditions

    Authors: Sahay, Arvind;

    Reference No: MAR0430 Pages: 7 Published on: 16, May, 2013

    Abstract: When raw material costs that constitute 65% of retail price start varying by 50-90%. What should a firm do in the face of customer expectations on price levels and consumer sensitivity to price changes? This case explores the above issues in the Indian FMCG contest. ... More

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