Abstract
The case deals with two major issues, viz. product mix pricing policy of a dairy unit. It brings out differences between long-term objectives and short-term objectives of that dairy. The management is faced with the problem of having its proper share in the milk-market of Belapur. This situation leads to proper planning implementation of phased programme for having its proper share of the milk market.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0070 |
| Title | Belapur Public Dairy Limited |
| Pages | 11 |
| Published on | Nov 7, 1966 |
| Year of Event | 1966 |
| Authors | Patel, S M; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Economics, Finance, Strategic Management |
| Sector | Agriculture and Animal Husbandry |
| Keywords | Planning, Pricing Policy |
| Country | India |
| State | Gujarat |
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