Search results for 'pricing'

Authors: Chakrabarti, Sandip; Verma, Muskan;

Reference No: CTL0006 Pages: 32 Published on: 19, May, 2025

Abstract: Against the backdrop of India’s unprecedented investments in urban and regional rail-based mass transportation systems, this case introduces Ms. Anuradha Dey, the Managing Director (MD) of a major Metro Rail Corporation, who is leading a major metro rail construction program in a medium-sized city of India. Ms. Dey is ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0268(A) Pages: 7 Published on: 1, January, 1982

Abstract: The case describes the marketing situation of a division (die casting machines division) of a multi plant, multi division company. Data include company sales, industry sales, and sales and product lines of competitors. The process of decisionmaking (with regard to pricing) of the company, bases of competition used by ... More

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Authors: Balakrishnan, K;

Reference No: F&A0373 Pages: 12 Published on: 1, January, 1985

Abstract: The accountant believes that one of the products, twenty- litre grease container, does not fetch a price adequate to cover its costs. With the anticipated fall in volume she expects the unit cost to rise even higher. The issue requires understanding of relevant costs, cost-volume- profit relationship and contribution- based ... More

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Authors: Mehta, S C; Bhatia, B S;

Reference No: MAR0089EX Pages: 7 Published on: 1, January, 1970

Abstract: This is an exercise to simulate the decisionmaking process in a marketing department in order to provide students with an opportunity to take an integrated approach to marketing decisionmaking and thus get a feel of the interaction of the various elements of the marketing mix. The outcome of ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0193 Pages: 13 Published on: 1, January, 1985

Abstract: Deals with the problems of a department set up to reproduce teaching materials for an educational organization. It focuses on the issues of managing the operations, purchasing new equipment and modernization, and pricing. The case is useful for highlighting the need for a problemsolving orientation, and evolving controls for ... More

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Authors: Pathak, H N;

Reference No: ECO0169TEC Pages: 16 Published on: 1, January, 1974

Abstract: The note discusses the history of price control on Vanaspati and highlights the controversy about the control. ... More

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Authors: Balakrishnan, K;

Reference No: F&A0375 Pages: 15 Published on: 1, January, 1985

Abstract: Describes how inefficiencies and/or fraudulent practices seem to exist in several areas?procurement, processing, inventory, pricing, sales, etc. A newly recruited young MBA is asked to look into the problem areas by one of the oner Vice Presidents. After a preliminary investigation, the MBA is wondering what to do. ... More

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Authors: Dutta, Goutam;

Reference No: QM0268 Pages: 24 Published on: 14, February, 2014

Abstract: This is the first implementation of Revenue Management System in a major international hotel chain in India. The case describes the history of development, corporate story of overdrive for profit, system integration issues. It describes two components of a revenue management system, forecasting and optimization. It also raises several questions ... More

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Authors: Banerjee, Bibek; Raghuram, G;

Reference No: MAR0319(A) Pages: 28 Published on: 30, October, 1998

Abstract: The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, promotion, pricing, distribution, retailing, and logistics for the success of Icon. The company ... More

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Authors: Mendonca, Valerie; Sreekumar, Arun;

Reference No: CIIE0033 Pages: 15 Published on: 20, November, 2025

Abstract: The case study explores Yes!poho, a digital platform launched in 2017 to revolutionise the traditional saree-shopping experience while empowering rural artisans. Founded by Raghuram Kuchibhatla and Meenakshi Dubey, the platform connects customers directly with weavers to offer customisable, high-quality sarees, using technology to bridge market gaps. Yes!poho’s asset-light ... More

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Authors: Ramamurthy, B; Govindarajan, V;

Reference No: F&A0332 Pages: 6 Published on: 1, January, 1979

Abstract: Details a practical, reallife problem in transfer pricing. An existing system is detailed and all problems associated with the same are raised. ... More

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Authors: Virmani; Vineet;

Reference No: F&A0524TEC Pages: 16 Published on: 6, July, 2015

Abstract: This note lays out the necessary background and essential mathematics for understanding the Dupire Local Volatility model in derivatives pricing. ... More

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Authors: Balakrishnan, K; Jaikumar, V;

Reference No: F&A0315(A) Pages: 6 Published on: 1, January, 1978

Abstract: A case in relevant costs and pricing, describing product costing under a full costing system. An accountant suggests improved basis for allocation of fixed/common costs. Relevance of product costs worked out under the old and revised systems can be scrutinized in the context of a price revision to improve ... More

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