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  1. My T Brewer - Part A

    Authors: Mendonca, Valerie; Aggarwal, Ansita;

    Reference No: CIIE0026(A) Pages: 15 Published on: 16, March, 2022

    Abstract: Amit Kasliwal was a participant of the Post Graduate Program for Executives at the Indian Institute of Management, Ahmedabad in 2013 when he came up with an idea of a tea-brewing machine. Kasliwal conducted a survey to understand the tea-brewing machine industry and needs of the market and subsequently started working ... More

  2. SFarmsIndia: Fractional Ownership of Agricultural Land

    Authors: Das, Prashant; Ranjan, Komal;

    Reference No: CMA0825 Pages: 17 Published on: 28, June, 2024

    Abstract: SFarmsIndia is a unique online platform that seeks to match agricultural landowners directly with potential buyers. After a successful first venture (Slanutak-1), the founders were considering launching another platform (Slanutak-2) that would offer fractional ownership of land. They needed to decide on (1) an optimal crop rotation plan; (2) a company structure; ... More

  3. The Unstoppable Journey: Transformation of Apollo Tyres Ltd.

    Authors: Varkkey, Biju; Koshy, Abraham; Oburai, Prathap; Joy, Roshni;

    Reference No: P&IR0206 Pages: 41 Published on: 10, September, 2008

    Abstract: Apollo Tyres Limited was started in 1974 by an entrepreneur, Ranauq Singh, plagued with poor quality and labour problems at its mother plant in Kerala, the business did not take off well. His son, Onkar Kanwar introduced radical changes in 1980s to the company around. By 2006, Apollo Tyres had transformed into ... More

  4. Ace Industries Limited, Noharipur Formulating JIT Strategy

    Authors: Ramachandran, K; Thomas, Philip S;

    Reference No: BP0209 Pages: 12 Published on: 1, January, 1989

    Abstract: Although Ace Industries Ltd. (AIL) is a 25 year old company, its chief executive is considering its rejuvenation through the implementation of the JIT (Just in Time) mode of management. A team of management students has carried out a preliminary JIT audit of AIL and presented its findings to the chief ... More

  5. GAIL 'Saksham' Program: Remoulding the Future

    Authors: Gupta, Vishal; Turaga, Rama Mohana; Mittal, Shweta;

    Reference No: PSG0123 Pages: 19 Published on: 28, July, 2017

    Abstract: ‘Saksham’, a corporate social responsibility (CSR) initiative of one of the largest public sector companies in India, the Gas Authority of India Limited (GAIL), provides specific training in skills required for plastic industry to low-income communities potentially affected by GAIL’s business operations. Unlike a typical GAIL CSR programme, which ... More

  6. Accidental Entrepreneurs: Kwench Library Solutions

    Authors: Monippally, M M;

    Reference No: CIIE0002 Pages: 12 Published on: 1, November, 2011

    Abstract: Kwench Library Solutions (Kwench), a Mumbai-based start-up that offered library services to corporate clients, looked anxiously for angel funding to establish itself and expand to other parts of the country. The time - the first few months of the 2008-09 global recession - was particularly bad. The angel investors who ... More

  7. Developing a Marketing Strategy for AWAG-EKTA

    Authors: Koshy, Abraham;

    Reference No: MAR0308 Pages: 37 Published on: 21, November, 1995

    Abstract: The Ahmedabad Women's Action Group (AWAG) is an organization that aims to raise the image of women in society and protect their right to live with dignity. An income generation unit-AWAG-EKTA was set up with the sole objective of making women financially independent. It produced readymade dresses and faced problems ... More

  8. DMRC–DAMEPL Dispute

    Authors: Agarwal, Anurag K. ;

    Reference No: PSG0147 Pages: 21 Published on: 21, July, 2025

    Abstract: In 2024, the Supreme Court of India decided a long-pending dispute between the Delhi Metro Rail Corporation (DMRC) and the Delhi Airport Metro Express Private Limited (DAMEPL) in favour of the former by setting aside an arbitral award of about ₹8,000 crores. Later, it issued contempt notices to the DAMEPL and Axis ... More

  9. Process Change for Promoting Financial Innovation by ABC Bank: A Case of Potato Marketing Loan (PPML)

    Authors: Bhattacharrjee, Surendra; Desai, Bhupat M;

    Reference No: CMA0762 Pages: 7 Published on: 1, January, 1997

    Abstract: This is a case of successful innovation in which the needs of several parties (farmers, cold storage owners, and bank) are addressed. Development of this innovation was aided by changes in the decision making process, autonomy, etc. The importance of small changes in the product is the focal point in ... More

  10. Air Asia India 2017

    Authors: Dixit, M.R.; Jena, Sanjay Kumar;

    Reference No: BP0422 Pages: 36 Published on: 26, June, 2018

    Abstract: The AirAsia India 2017 (AAI) case presents the situation faced by Tony Fernandes, the CEO of the AirAsia group of companies, in 2017, when he had to respond to the changes in aviation policy made by the Ministry of Civil Aviation (MCA). As per the changes, an airline operating in India could ... More

  11. Sensor Based Communication in Mobile Marketing

    Authors: Abhishek; Hemchand, Shravan K;

    Reference No: MAR0469TEC Pages: 12 Published on: 17, July, 2015

    Abstract: Sensor based technologies, since their integration into mobile phones, have started playing an important role in mobile based transactions. The note provides examples of sensor based communications in daily life. It provides a detailed explanation of the two most commonly used technologies - Near Field Communication (NFC) and Bluetooth Low ... More

  12. Regal Workshops **

    Authors: Hegde, B K;

    Reference No: PROD0048 Pages: 8 Published on: 1, January, 1964

    Abstract: Requires decision?making in terms of (a) shop layout (foundry), (b) material handling, (c) equipment utilization (cupola and crane), (d) distribution and sequencing of work between skilled and unskilled workers, (e) quality of work,( f) multi?shift working, etc. Students are required to make an integrative analysis and come out ... More

  13. Amtrex Hitachi Appliances Limited: Competing for the Future

    Authors: Sridharan, Anand; Ravichandran, N;

    Reference No: BP0266 Pages: 36 Published on: 27, April, 2001

    Abstract: The case presents the history and managerial initiatives of a fast growing organization in consumer durable industry. The industry is charasterized by the presence of several competing (National/Multinational) players, changing consumer needs and preferences and MNC's access national market and vice-versa. The organization needs to take stock of what ... More

  14. IIMA's Digital Leap:Formulating Online Education Strategy

    Authors: Verma, Sanjay; Thakuria, Shubhi;

    Reference No: BP0425 Pages: 21 Published on: 3, January, 2019

    Abstract: This case study focuses on an educational institution and how it should strategise its online education programme. The case presents an opportunity to analyse the management education sector in India along with the future trends and aspirations of contemporary learners (students). The study points out the key decision variables and ... More

  15. Epic-TCS: Trade Secrets in IT Contracts

    Authors: Agarwal, Anurag K. ;

    Reference No: IS0151 Pages: 16 Published on: 28, July, 2025

    Abstract: Kaiser Permanente entered into an IT contract with Epic Systems to provide software support in 2003 and engaged Tata Consultancy Services (TCS) as a subcontractor in 2011. TCS did not have full access to Epic’s “UserWeb” portal. It got unauthorised access and downloaded thousands of files. As a result, Epic sued ... More

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