Abstract
The AirAsia India 2017 (AAI) case presents the situation faced by Tony Fernandes, the CEO of the AirAsia group of companies, in 2017, when he had to respond to the changes in aviation policy made by the Ministry of Civil Aviation (MCA). As per the changes, an airline operating in India could start its international operations without having five years of domestic flying experience provided it deployed 20 of its aircraft or 20% of the total capacity, whichever was higher, for domestic operations. The objective of this case is to help discuss issues relating to sustaining late entry and exploring new growth opportunities in the context of regulatory changes.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | BP0422 |
| Title | Air Asia India 2017 |
| Pages | 36 |
| Published on | Jun 26, 2018 |
| Year of Event | 2016 |
| Authors | Dixit, M.R.; Jena, Sanjay Kumar; |
| Area | Strategy (STR) |
| Discipline | Strategic Management |
| Sector | Transportation and Logistics |
| Learning Objective | Economics of late entry in an international market |
| Keywords | Airline; Domestic; Liberalisation; Internationalisation Asia; Competition |
| Country | India |
| Organization | Air Asia India |
| Courses | FPM; PGP; PGPX; MDP |
| Access | For All |
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