Abstract
The case presents the history and managerial initiatives of a fast growing organization in consumer durable industry. The industry is charasterized by the presence of several competing (National/Multinational) players, changing consumer needs and preferences and MNC's access national market and vice-versa. The organization needs to take stock of what it has achieved so far, what needs to be done and how?
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | BP0266 |
| Title | Amtrex Hitachi Appliances Limited: Competing for the Future |
| Pages | 36 |
| Published on | Apr 27, 2001 |
| Year of Event | 2001 |
| Authors | Sridharan, Anand; Ravichandran, N; |
| Area | Strategy (STR) |
| Discipline | Marketing, Strategic Management |
| Sector | Manufacturing |
| Country | India |
| State | Gujarat |
| City | Ahmedabad |
| Courses | Strategy Formulation and Implementation (SFI); Competence, Capabilities and Competitive Strategy (CCCS); Strategies for Competitive Advantage (SCA); Industry Analysis; Competitive Strategy (CS); Implementation of Strategy |
My Cart
You have no items
in your shopping cart.