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Authors: Prahalad, C K; Thomas, Philip S;

Reference No: BP0070 Pages: 23 Published on: 1, January, 1976

Abstract: Facilitates discussion of action potentials facing the general manager of a field unit of a public sector company. The manager is under pressure from headquarters to improve sales and capacity utilization appreciably in view of a marked drop in the offtake of the State Nutritional Programme. The management systems available ... More

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Authors: Sahay, Arvind; Tiwari, Tara; Kamboj, Raj; Palle, Venkata; Sharma, Sharad;

Reference No: MAR0511 Pages: 21 Published on: 31, January, 2020

Abstract: Lupin, an India-based pharma firm, started its Novel Drug Discovery and Development (NDDD) division in 2010. In 2018, the division licensed MALT1 inhibitors to AbbVie, an MNC Pharma firm for a down payment of USD 30 million, to be followed by progressive payments of USD 947 million over 10 years. This was the first success ... More

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Authors: Srivastava, U K;

Reference No: CMA0453TEC Pages: 4 Published on: 25, November, 1977

Abstract: The note deals with the post-disbursement and follow up measures taken by term-lending institutions (IDBI, IFCI and ICICI) for achieving the objectives of the loan and also to ensure repayment. ... More

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Authors: Chawla, Harkiran Kaur; Gopakumar, K. V., Ram Mohan, M.P.;

Reference No: OB0249(C) Pages: 3 Published on: 26, June, 2025

Abstract: Part C focuses on the tension between the heads of legal and marketing departments over a proposed innovation. Thus, this part dives deep into cross-functional disagreements. The head of legal believed that the new idea raised compliance issues, while the head of marketing felt that the innovation could provide much-needed ... More

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Authors: Ramani, K V; Rao, Nagesh; Ravi, Livingstone;

Reference No: CMHS0020(A) Pages: 12 Published on: 11, July, 2012

Abstract: Dr. Alexander Thomas, CEO, Bangalore Baptist Hospital invited one of the case writers to his hospital to develop a case study. " By God's grace our hospital has grown from an 80 bed secondary care centre to a multi super specialty hospital over the years. We have been awarded the "Excellence in ... More

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Authors: Sheth, N R; Dixit, L M;

Reference No: P&IR0038(A) Pages: 6 Published on: 1, January, 1972

Abstract: Describes in a historical perspective the background of the management and employees, and gives an account of the industrial relations machinery existing in the organization before the management formally launched the personnel function. This case acts as background material for the subsequent cases. In itself, it lends itself to a ... More

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Authors: Koshy, Abraham;

Reference No: MAR0379 Pages: 24 Published on: 24, April, 2006

Abstract: Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), launched their new sports utility vehicle "Scorpio" in August 2002. In the year 2003, Scorpio was rated as the most successful new brand launch in the country. Several initiatives were ... More

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Authors: Pandey, Ajay; Raghuram, G; Jain, Rekha; Poddar, Shweta;

Reference No: F&A0481(B) Pages: 10 Published on: 17, July, 2008

Abstract: Air Deccan concluded its Initial Public Offering (IPO) in May 2006, which did not receive a strong positive investor response. The company had reported a loss in the previous year. It further suffered a financial crunch due to continuous hike in fuel prices and addition of new aircrafts. To partly counter ... More

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Authors: Kaul, Subhashini; Mehta, Nirmesh;

Reference No: MAR0408TEC Pages: 6 Published on: 7, May, 2009

Abstract: This Note details the scope and domain of ‘Experiential Marketing’ (EM) by clarifying why and how EM is a strategic orientation that a firm chooses to adopt or discard. It explains how and why this orientation cannot be adopted in parts and executed in bits. Next, this Note identifies and ... More

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Authors: Chandwani, Rajesh; Jha, Mithileshwar; Nagadevara, V.;

Reference No: CMHS0037 Pages: 27 Published on: 31, March, 2016

Abstract: Aravind Eye Care System (AECS) had a dream run on the growth path, providing affordable, quality eye care to the patients by building on economies of scale and developing a cross-subsidization model for financial sustainability. As the organization continued on the pursuit of growth, driven by its mission, ‘to eliminate ... More

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Authors: Desai, D K;

Reference No: CMA0555(C) Pages: 9 Published on: 1, January, 1982

Abstract: This case deals with the storage operation of milled rice in the monopsony procurement, processing, and distribution situation of the Paddy Marketing Board in Sri Lanka. The chairman has to decide whether he should go in for modern storage systems of silos or make do with the existing storage with ... More

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Authors: Jain, Vivek; Balakrishnan, K;

Reference No: BP0108(A) Pages: 10 Published on: 1, January, 1978

Abstract: Case (A) describes the evolution of a familyowned business over fortyseven years, from paper trading to a multibusiness organization. The group, managed by three generations of a family, now faces either stagnation or entry into new and unknown fields. The case provides an opportunity to identify and ... More

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Authors: Raghuram, G; Goyal, Aditya;

Reference No: PROD0292 Pages: 16 Published on: 16, June, 2008

Abstract: Novire Technologies, an IT based logistics solutions provider, had introduced a new system called Automatic Vehicle Location (AVL) which uses Global Positioning System to track vehicles. ABC Private Ltd (ABC), a cement manufacturing company, decided to try this system and went for a pilot study on five of its trucks. ... More

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