Search results for 'Management'

Authors: Gupta, Ramesh;

Reference No: F&A0393 Pages: 26 Published on: 1, January, 1988

Abstract: Deals with innovative financial strategies and accounting policies adopted by Reliance Industries. The case covers the entire life history of the company, thus providing an opportunity for financial and strategy analysis. To save computational work, appropriate ratios and funds flow analysis is provided in the Appendix. Market price data are ... More

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Authors: Mehta, S C; Kulkarni, A R;

Reference No: MAR0189 Pages: 15 Published on: 1, January, 1978

Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More

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Authors: Gupta, Parvinder;

Reference No: OB0205(A) Pages: 22 Published on: 1, May, 2009

Abstract: Regency Hospital Limited, a multi-specialty hospital in Kanpur, India was founded by Dr. Atul Kapoor in 1995. The hospital had grown over the years. However, there were a number of issues that were yet to be dealt with. The case describes the struggles that the founder went through in setting up ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0459TEC Pages: 7 Published on: 30, March, 2015

Abstract: Ambush marketing is becoming an increasingly common predatory practice against sponsorships. It is important that managers develop an understanding of the fundamental of ambush marketing and this note is meant to provide this. This note defines and explains the concept of ambush marketing and its typology, It discusses the reasons ... More

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Authors: Ravichandran, Ramamoorthy;

Reference No: MAR0438 Pages: 11 Published on: 13, August, 2013

Abstract: The case illustrates the sequence of events that played out between the customer and his interaction with a Bank from which he availed a credit card and a loan. The failure of service deliverables and deficiencies in the processes of the bank resulted in default of the loan amount and ... More

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Authors: Gupta, Tirath; Maslekar, A R;

Reference No: CMA0494 Pages: 7 Published on: 1, January, 1979

Abstract: Grazing in forest land is an important service provided by the Indian forests to the local population. The increasing number of cattle and receding forest areas have created problems. Professional Kathiawadi graziers from Gujarat have migrated to some parts of Maharashtra where they have found new and profitable pastures in ... More

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Authors: Gupta, Parvinder; Gupta; Nirmal;

Reference No: OB0205(B) Pages: 11 Published on: 10, December, 2014

Abstract: This case builds on Regency Hospital Limited (A), which describes the struggles that the founder Dr. Atul Kapoor went through in setting up the hospital and the challenges he and his team faced. Regency Hospital Limited, a multi-specialty hospital in Kanpur, India, was founded in 1995. Case (B) examines the development ... More

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Authors: Manikutty, S; Murthy, K R S;

Reference No: BP0171 Pages: 16 Published on: 1, January, 1984

Abstract: The Damodar Valley Corporation was set up in 1948 and was modeled after the Tennessee Valley Authority (TVA) in USA. The Case describes the origin of the DVC idea, its setup, and its experiences in the first two decades of operations. The Case raises the interesting question of how DVC was ... More

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Authors: Varma, Jayanth R; Virmani, Vineet;

Reference No: F&A0560 Pages: 18 Published on: 13, July, 2021

Abstract: The case describes the change in fortune of Reliance Communications (RCom) from being a pioneer in offering low-cost mobile telephony to the brink of bankruptcy. After giving a brief background on the family history of Reliance Industries, its break-up and the launch of RCom, it describes the changing dynamics of ... More

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Authors: Raghuram, G; Gangwar, Rachna;

Reference No: CIPR0008 Pages: 16 Published on: 20, October, 2010

Abstract: In February 2006, Engineers India Limited (EIL) which was hired by the Hindustan Petroleum Corporation Ltd (HPCL) had to submit their final report. The report had to evaluate whether a single point mooring or an additional jetty would be more viable for HPCL's increased crude import requirements through the Mumbai port. ... More

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Authors: Shukla, P R; Thomas, P S;

Reference No: PROD0171 Pages: 19 Published on: 1, January, 1981

Abstract: CPCL is a joint sector firm set up with Japanese collaboration to produce acrylic plastic using the by?product of a petrochemical complex??a highly poisonous gas??as a key raw material. Although the manufacturing process was sound, the company was beset with a number of problems during its two? ... More

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Authors: Manikutty, S;

Reference No: BP0339 Pages: 18 Published on: 29, April, 2011

Abstract: The case deals with Arihant Retail, a family business firms located at Chennai in Tamil Nadu, India. It is a small scale firm, with a turnover of ` 340 million in 2009-10. Mr. Vishal Surana, the young Chief Executive of Arihant, dreams of making this into a ` 3 billion store by 2015. He has ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0465TEC Pages: 8 Published on: 30, March, 2015

Abstract: As celebrity endorsements are becoming popular, sports persons are increasingly being used to endorse products. This note is aimed at providing guidelines for using celebrity endorsements more effectively. It summarizes various models that have been used to explain how celebrity endorsements work. It also lists and explains various advantages and ... More

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Authors: Nambudiri, C N S; Seshan, Suresh A; Raman, K S;

Reference No: BP0040(A) Pages: 22 Published on: 1, January, 1969

Abstract: The case describes the history of the company since its incorporation (in 1960) to 1968. It focuses on the major proxy fight between the Firestone Rubber and Tyre Company and the Kilachand interests which arose over the issue of the appointment of a firm in which the Kilachands were interested as the ... More

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