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  1. Shaping HRM Practices in SES: Where People Love to Learn, Work and Live

    Authors: Varkkey, Biju; Shah, Virangi;

    Reference No: HRM0264 Pages: 31 Published on: 24, February, 2025

    Abstract: Stakeholders Empowerment Services (SES), is a not-for-profit proxy advisory firm based in Mumbai, India, with over 40 employees. Founded by Jitendra Nath Gupta (JNG), SES primarily aimed to protect investors from corporate scandals by providing research-backed voting recommendations. JNG assembled a unique team with about 73% of employees coming from underprivileged backgrounds ... More

  2. Land Use Planning **

    Authors: Desai, D K;

    Reference No: CMA0024 Pages: 7 Published on: 20, December, 1966

    Abstract: The state minister for agriculture revenue was worried about the unsatisfactory production of food crops. A research project was conducted to find the variations in yield of crops within the State and to suggest "better" land use planning. The teaching focus is on planning. ... More

  3. RentYourFashion.com (B)

    Authors: Tripathi, Sanjeev; Agrawal, Rahul;

    Reference No: MAR0463(B) Pages: 16 Published on: 30, March, 2015

    Abstract: Since the concept of rental clothing business was new for Indian market and very few players were dealing in it, ‘Wright & Company’ consulting did an exploratory research to understand the model. Through two expert interviews and extensive survey of the business model of existing players across countries, they developed better ... More

  4. Fruitzone India Limited (B): Designing the Research Questionnaire

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0477(B) Pages: 4 Published on: 23, February, 2016

    Abstract: Fruitzone India Limited is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company is conducting a market research to identify a new flavour of fruit juice that they could launch. The case discusses how Fruitzone India Limited conducts an exploratory research ... More

  5. Managing Internal Growth at Vedanta Group

    Authors: Agarwal, Promila; Karna, Amit;

    Reference No: HRM0246 Pages: 24 Published on: 24, September, 2020

    Abstract: The case describes the internal growth workshop initiative at Vedanta Group. Anil Agarwal in 1976 founded Vedanta as a scrap-metal dealership in Mumbai (then Bombay). Over the years, Anil pursued a very aggressive growth journey with a vision to create a leading global natural resource company. The principal objective of discussing ... More

  6. Marketing Environment of Veterinary Products

    Authors: Ahmed, Bashir; Patel, G A;

    Reference No: CMA0550 Pages: 8 Published on: 1, January, 1981

    Abstract: The article reviews the technological dimension, marketing, distribution channels, and market development of veterinary products. The other areas covered are target estimation, pricing of products, and market personnel management. ... More

  7. Babajob.com: Digitizing the Informal Job Sector

    Authors: Rangnathan, Kavitha; Sarin, Ankur;

    Reference No: CISG0109 Pages: 25 Published on: 14, October, 2009

    Abstract: BabaJob.com - based in Bangalore, India - is a unique for-profit venture that aims to connect workers in the informal job sector (cooks, gardeners, drivers etc) to potential employers. It uses a variety of information and communication technologies like the web, mobile phones, IVRS (interactive voice response systems) and ... More

  8. Tyranny of the Dominant Shareholder: Hobson’s Choice before ONGC Board

    Authors: Barua, Samir K; Balasubramanian, N.;

    Reference No: BP0387 Pages: 11 Published on: 22, April, 2015

    Abstract: The case describes a situation where the government as the dominant majority shareholder in a listed Public Sector Enterprise (PSE) directs the PSE through its executive Chairman (a government selected executive) to buy a part of government’s stakes in another listed PSE, in which also the government is a ... More

  9. Jaldhara Canal Irrigation Project **

    Authors: Patel, S M;

    Reference No: CMA0033 Pages: 11 Published on: 1, January, 1965

    Abstract: The superintending engineer reviews the lack of progress made by a project to bring more land under irrigation and tries to isolate the factors responsible. ... More

  10. MotherRock LP: Natural Gas Calendar Spread

    Authors: Varma, Jayanth R;

    Reference No: F&A0510 Pages: 7 Published on: 24, July, 2013

    Abstract: The case deals with risk management issues related to a large calendar spread position in a highly seasonal and volatile commodity (natural gas). Apart from fundamental factors affecting the supply and demand for natural gas, the spread is also exposed to transient price movements in the futures market itself. The ... More

  11. Consolidated Food Manufacturing Inc. (B)

    Authors: Desai, D K;

    Reference No: CMA0038(B) Pages: 8 Published on: 1, January, 1965

    Abstract: The Manager of Agricultural Chemical section of the International Divisions of the Consolidated Food Manufacturing Inc. reviews the marketing prospects of fertilizer in India. The teaching strategy is to develop a market research programme. ... More

  12. Bank Guarantee and Performance Guarantee: Bond (Mis)described

    Authors: Pathak, Akhileshwar;

    Reference No: BP0409TEC Pages: 10 Published on: 29, March, 2017

    Abstract: Bank guarantee’ and ‘Performance guarantee’ are familiar financial instruments. More often than not, a party wants a demand bond and not a guarantee. A demand bond is payable on demand while a guarantee is payable only when a breach is established by a court. The rights and obligations of the ... More

  13. ShareChat and Moj: Building India's Social Media Company

    Authors: Majumdar, Adrija; Chowdhry, Aryan; Jain, Ishaan;

    Reference No: IS0152 Pages: 17 Published on: 18, December, 2025

    Abstract: Founded in 2015, ShareChat scaled by tapping into India’s overlooked regional-language internet users, building a vernacular-first platform designed around content consumption behaviours rather than social connections. Its rapid launch of Moj, within hours of TikTok’s ban, helped the company expand into short-form video. Challenged by deep-pocketed global players such ... More

  14. Use Pattern of Pesticides in India **

    Authors: Desai, D K;

    Reference No: CMA0242 Pages: 12 Published on: 19, October, 1972

    Abstract: As there were few studies which threw light on the actual use pattern of pesticides by farmers, the Pesticide Association of India sponsored pesticides market studies in five selected districts of the country. Some of the findings of these studies, which would be very useful in developing a marketing strategy ... More

  15. Aster Retail UAE (A): Connecting Employees, Customers and Business Results

    Authors: Varkkey, Biju; Trivedi, Bhumi;

    Reference No: HRM0244 Pages: 31 Published on: 12, March, 2020

    Abstract: Aster Retail (AR) is the retail pharmacy division of Aster Dr Moopen’s Healthcare (ADMH) Group. The group delivers healthcare services across the Middle East, India and the Far East with a portfolio of hospitals, clinics, diagnostic centres and retail pharmacies. AR, under the leadership of Chief Executive Officer (CEO), ... More

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