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Authors: Mehta, S C; Dalal, B C;
Reference No: MAR0031(A) Pages: 21 Published on: 1, January, 1966
Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More
Authors: Vora, M N;
Reference No: MAR0066 Pages: 3 Published on: 1, January, 1967
Abstract: The case offers an illustration of drawing up an actual sample using random number table. Alternative approaches of selecting a sample using a telephone directory as a frame are discussed. The problem of nonresponse and sample error are highlighted. ... More
Authors: Madappa, P P;
Reference No: CMA0079 Pages: 12 Published on: 7, February, 1967
Abstract: The case is about a study of the economics of exporting raw materials for cattle feed and substituting the exported quantity of nutrients by growing fodder crops versus not exporting it. The case was used for class discussion as one of the macro-level problems of Indian Agriculture in MAI course. ... More
Authors: Desai, D K;
Reference No: CMA0020 Pages: 19 Published on: 1, January, 1965
Abstract: The chairman of the union is faced with a problem of developing a policy of advising the member co-operative societies to increase the volume of business by pooling cotton from the farmers in order to effect economies of sale. The teaching focus is on the problems of "pooling" cotton and ... More
Authors: Patel, S M;
Reference No: CMA0070 Pages: 11 Published on: 7, November, 1966
Abstract: The case deals with two major issues, viz. product mix pricing policy of a dairy unit. It brings out differences between long-term objectives and short-term objectives of that dairy. The management is faced with the problem of having its proper share in the milk-market of Belapur. This situation leads to ... More
Authors: Lahiri, Saikat; Bose, Indranil; Dhar, Suparna; Mukherjee, Deep Narayan; Majumdar, Adrija;
Reference No: IS0149 Pages: 26 Published on: 21, February, 2025
Abstract: SatSure, an India-based space technology start-up, leverages satellite remote sensing, big data analytics, machine learning, and cloud computing to provide decision intelligence to enterprises in sectors such as agriculture, finance, and infrastructure. Founded in 2017 by Prateep Basu and others, it developed a suite of products: Sparta for analytics, Sage for ... More
Authors: Das, Prashant; Gupta, Ashish;
Reference No: F&A0568 Pages: 15 Published on: 7, February, 2023
Abstract: A commercial real estate expert contemplated the best use of his family-owned land parcel through hotel development. The venture- and capital-structures were put in place as a lender committed to the debt capital. After considering operations, financing and taxation cash flows, the project could have potentially met the equity holders’ ... More
Authors: Irfan T., Mohammad; Jain, Tarun; Kamath, Yash; V.R. Veda;
Reference No: ECO0370 Pages: 16 Published on: 3, February, 2026
Abstract: The case describes the evolution, design, implementation challenges and policy dilemmas of India’s Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (PM-JAY), the world’s largest publicly financed health insurance programme. Through the narratives of Rani, a beneficiary struggling to access care, and Nisha Kumari, a policymaker preparing recommendations for ... More
Authors: Agarwal, Anurag K;
Reference No: STR0488TEC Pages: 12 Published on: 4, February, 2025
Abstract: As a matter of principle, the use of curative petition under Article 142 of the Constitution has to be only in exceptional cases. The relief given by the Supreme Court in several cases related to arbitration may encourage the aggrieved parties, even after the decision of the Supreme Court in an ... More
Authors: Desai, D K;
Reference No: CMA0037 Pages: 8 Published on: 1, January, 1965
Abstract: Having obtained a license for the manufacture of pesticides in India for 160 tonnes as against the request for a 1000-tonne capacity plant, the American company was considering setting up the plant in India. The teaching focus is on the importance of insecticides for improving agricultural productivity the government policy regarding ... More
Authors: Vora, M N;
Reference No: MAR0067 Pages: 7 Published on: 1, January, 1966
Abstract: The case gives the proposal of a research agency for a national sample survey. Participants are expected to evaluate the proposed sampling design for the study. The problems of identifying relevant sample frames, and questions about the implication of using alternative sample frames in terms of underrepresentation or wastage ... More
Authors: Raghuram, G; Len Varghese George; Nishant Thusoo; Satyam Shivam Sundarm;
Reference No: CIPR0004(A) Pages: 36 Published on: 23, March, 2010
Abstract: This case focuses on risk identification in the context of a railway Public Private Partnership (PPP) project. The perspective is that of a lender. The project was to provide broad gauge (BG) rail connectivity to Pipavav port from Surendranagar, over a distance of 265 kms. The case provides the salient features ... More
Authors: Das, Prashant;
Reference No: F&A0573 Pages: 13 Published on: 20, February, 2024
Abstract: Sameer Sinha, a real estate developer with a history of successful projects in Ahmedabad, India was committed to developing green buildings. First, for an upcoming office project in Mumbai, he began with the financial pro-forma of a baseline (non-green) version of the project. The valuation appeared acceptable. Next, he adjusted ... More
Authors: Abhishek;
Reference No: MAR0466 Pages: 10 Published on: 23, September, 2015
Abstract: Parle Agro entered the salted snack market with launch of baked wheat snack, branded as Hippo. Inspite of serious competition from players like PepsiCo, ITC, and Marico, Hippo was a success due to its offbeat positioning and marketing communication which involved social message and fun. Hippo’s successful launch created ... More
Authors: Mahapatra, Diptiranjan; Khurana, Shikha; Karna, Amit;
Reference No: STR0475 Pages: 27 Published on: 12, July, 2023
Abstract: This case describes the growth strategy of Mahanagar Gas Limited (MGL) from its inception as a joint venture (JV) firm between GAIL (a state-owned enterprise [SOE]) and British Gas plc (a multinational conglomerate) in 1986. The case covers three distinct periods. The first stage examines the formation of the JV and ... More
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