Abstract
The case offers an illustration of drawing up an actual sample using random number table. Alternative approaches of selecting a sample using a telephone directory as a frame are discussed. The problem of non response and sample error are highlighted.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0066 |
| Title | Bombay Regional Telegraph Office** |
| Pages | 3 |
| Published on | Jan 1, 1967 |
| Authors | Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Strategic Management |
| Sector | Telecom and Software |
| Keywords | Sampling, Use Of Random Sample Number Table, Sampling Error Measurement |
| Country | India |
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