Search results for 'business strategy'

Authors: Bapna, S L; Raghuram, G;

Reference No: CMA0780EX Pages: 18 Published on: 1, January, 2000

Abstract: This case focuses on the owner/entrepreneur's perspective of a small enterprise in a new market (dried flower exports). Currently, a large part of the business risk is borne by the importer. The supply and processing risk is borne by the entrepreneur. However, possibilities and long term strategies might require ... More

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Authors: Mukherjee, Saral; Raghuram, G;

Reference No: PROD0265 Pages: 32 Published on: 23, April, 2004

Abstract: Enercon India Limited (EIL) is involved in setting up Wind Energy Converters (WECs) in several states of India. EIL offers customers a hassle free investment opportunity in the wind energy business through its "from concept to commissioning and beyond" strategy. In the backdrop of impressive growth, EIL is facing difficulties ... More

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Authors: Goel, Soumya; Singla, Chitra;

Reference No: CIIE0037 Pages: 28 Published on: 23, September, 2025

Abstract: Rajat Goel and Dr Ajay Sharma had set up the Eye-Q chain of eye care hospitals in the year 2007. Despite best efforts, their initial assumptions about scaling a healthcare business proved overly optimistic. The reality of high establishment costs, resistance from doctors and low patient trust in smaller cities forced ... More

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Authors: Gokhale, Srikant Sinha, Piyush Kumar;

Reference No: CFR0005 Pages: 26 Published on: 31, March, 2013

Abstract: A new retail chain of electronic products set business in India. It set a differentiated place in the market place. After 2 years of working it now has to decide future course of action. The company has to choose to selling the business, decide the final price offered or to have ... More

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Authors: Menon, C D;

Reference No: BP0119TEC Pages: 6 Published on: 1, January, 1978

Abstract: The note gives an overall picture of the formulation and implementation of corporate strategy, with emphasis on small and medium-scale entrepreneurs. ... More

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Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Bhardwaj, Preshth;

Reference No: MAR0353 Pages: 24 Published on: 25, February, 2004

Abstract: Planet Health case is based on a company (Sagar Group of Industries), planning to enter the retail business of pharmacy and health care products. Based on the feasibility study of proposed retail business concept, company has to chalk out the entry strategy plans. ... More

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Authors: Desai, D K;

Reference No: CMA0021 Pages: 17 Published on: 1, January, 1964

Abstract: The chairman of cooperative milk producers' union, having undertaken to build a dairy plant, was faced with the problem of developing the milk shed area of the district. The case gives material which could be used for developing some plan of action. The teaching focus is on developing strategy in ... More

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Authors: Roy, Subhadip; Singh, Jyoti; Choudhary, Shruti;

Reference No: MAR0540 Pages: 12 Published on: 17, April, 2024

Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More

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Authors: Kar, Rohan; Borah, Sourav;

Reference No: MAR0560 Pages: 18 Published on: 6, May, 2026

Abstract: In December 2019, Aakanksha Devanshu Gandhi, President of Branding and New Business Development at Vadilal lce Creams, reviewed a revealing brand health survey report, the company’s first in more than a century. Despite strong awareness, the brand’s appeal among younger consumers had declined; the brand appeared outdated and did ... More

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Authors: Mathur, Ajeet;

Reference No: BP0445 Pages: 13 Published on: 23, June, 2020

Abstract: The case describes the predicament of the CEO of a born-global Indian enterprise in R&D over simultaneously balancing a trine of objectives: maximisation of shareholder value, maintaining a talent-led, process-driven ecosystem for team performance, and customer acquisition and customer satisfaction in contracted research and custom synthesis through knowledge-intensive business ... More

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Authors: Vora, M N;

Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

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Authors: Singh, Aakarsh; Gupta, Vishal;

Reference No: CIIE0035 Pages: 19 Published on: 25, November, 2025

Abstract: What happens when two college students enter India’s crowded ed-tech market with no funding, no faculty, and just a bold idea? This case tells the story of a gamified, student-focused platform that changed traditional test prep using behavioural insights, lean execution, and a straightforward approach. With a unique freemium ... More

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Authors: Dixit, M R; Pandey, I M;

Reference No: BP0273 Pages: 10 Published on: 23, July, 2002

Abstract: This case describes the situation faced by Mr. Prakash Rastogi, who was appointed as the managing director of Clariant (India) Limited, the Indian arm of Clariant International Limited, a newly spun off unit of Sandoz International Limited. Sandoz announced the world wide demerger of its chemicals business and spun it ... More

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Authors: Vemireddy, Vidya; Deb, Shrey; Yadav, Shweta;

Reference No: CIIE0027 Pages: 17 Published on: 12, October, 2021

Abstract: The business model adopted by Aggois model aimed at resolving the problem of farmer financing — particularly, the lack of receivables financing, which left them (farmers) with no option but to choose between high rates with delayed payments under MSP or prompt payments at lower rates in private transactions. The product ... More

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