Abstract
A new retail chain of electronic products set business in India. It set a differentiated place in the market place. After 2 years of working it now has to decide future course of action. The company has to choose to selling the business, decide the final price offered or to have to launch plan B of further restructuring the business to reduce the cash burn.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CFR0005 |
| Title | Sell Now or Never: Code Name PRESTO |
| Pages | 26 |
| Published on | Mar 31, 2013 |
| Year of Event | 2009 |
| Authors | Gokhale, Srikant Sinha, Piyush Kumar; |
| Area | Centre for Retailing (CFR) |
| Keywords | Retailing, Exit Strategy, Consumer Electronic Products |
| Country | India |
| State | Gujarat |
| City | Ahmedabad |
| Organization | IIMA |
| Access | For All |
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