Register / Login
All
  1. Home
  2. Search results for: 'marketing cases 2'

Filter By

Discipline
  1. Accounting (4)
  2. Communication (6)
  3. Economics (26)
  4. Ethics and Governance (1)
  5. Finance (15)
  6. Human Resource Management (7)
  7. IT and Systems (17)
  8. Innovation and Entrepreneurship (27)
  9. International Business (3)
  10. Management Education (6)
  11. Marketing (179)
  12. Operations Management (88)
  13. Organizational Behaviour (106)
  14. Public Policy and Law (8)
  15. Quantitative Methods (13)
  16. Strategic Management (123)
Language
  1. English (224)
  2. Hindi (1)
Sector
  1. Agriculture and Animal Husbandry (48)
  2. Banking Finance Insurance (BFI) (7)
  3. Cooperatives (14)
  4. Education (2)
  5. Government (4)
  6. Health (13)
  7. Infrastructure (5)
  8. Manufacturing (144)
  9. Mining (2)
  10. Miscellaneous (25)
  11. Public Sector (14)
  12. Telecom and Software (11)
  13. Trade (5)
  14. Transportation and Logistics (7)
State
  1. Andhra Pradesh (5)
  2. Delhi (4)
  3. Gujarat (47)
  4. Haryana (1)
  5. Karnataka (3)
  6. Kerala (2)
  7. Madhya Pradesh (1)
  8. Maharashtra (20)
  9. Rajasthan (1)
  10. Tamil Nadu (6)
  11. Uttar Pradesh (2)
  12. West Bengal (2)
Product Type
  1. Case (266)
  4. Exercise (6)
  5. Game (1)
  6. Graphic Case (1)
  8. Technical Note (43)

Search results for 'marketing cases 2'

Related Searches: marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021, marketing cases 2023

per page

  1. ABS Plastics: Marketing Strategy

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0243 Pages: 12 Published on: 1, January, 1979

    Abstract: Acrylonitrile Butadiene Styrene (ABS) was manufactured for the first time in India by ABS Plastics Limited. The company had to direct its strategies to two different levels: the end-users of the plastic products and the manufacturers of plastic goods. Students are required to suggest marketing strategies for this purpose. ... More

    Buy Case

  2. Prega News: Delivery Challenges in the Pregnancy Ecosystem

    Authors: Roy, Subhadip; Singh, Jyoti;

    Reference No: MAR0553 Pages: 16 Published on: 5, June, 2025

    Abstract: This case is centred on Prega News, a brand owned by Mankind Pharma in India. Prega News began as a pregnancy testing kit but later diversified into a wide range of products catering to every stage of a woman’s pregnancy journey. By 2024, the brand offered a portfolio of products ... More

    Buy Case

  3. Introducing a New Candy: Development of a Marketing Plan by the DS Group (A)

    Authors: Verma, Sanjay;

    Reference No: MAR0538(A) Pages: 19 Published on: 12, August, 2024

    Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

    Buy Case

  4. Problem Definition in Marketing Research: A Note

    Authors: Vora, M N;

    Reference No: MAR0255TEC Pages: 16 Published on: 1, January, 1979

    Abstract: The note develops a framework for problem definition task in terms of steps the researcher has to go through. To demonstrate what is involved, an actual problem definition exercise is carried out on two concrete marketing research situations. ... More

    Buy Case

  5. ThatsPersonal: Privacy Delivered (Graphic Case)

    Authors: Roy, Subhadip; Mohapatra, Subhalaxmi;

    Reference No: MAR0516 Pages: 36 Published on: 18, January, 2021

    Abstract: ThatsPersonal.com was an online retailer of sexual wellness and adult products founded by Samir Saraiya in 2013 in India. Its core value proposition was 'Privacy'. Two years after its launch, the company was facing quite a few challenges. The initial press publicity it had received had helped it reach target ... More

    Buy Case

  6. Household Products (India) Limited (D)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0092(D) Pages: 10 Published on: 1, January, 1972

    Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More

    Buy Case

  7. TI Cycles: New Product Strategy (C)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0280(C) Pages: 18 Published on: 2, December, 2002

    Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More

    Buy Case

  8. The Case Method of Teaching in Marketing

    Authors: Vora, M N;

    Reference No: MAR0143TEC Pages: 9 Published on: 1, January, 1975

    Abstract: The note describes the issues relating to teaching and learning the subject of marketing through the case method. It is based on available published material on the use of the case method. ... More

    Buy Case

  9. SUGAR Cosmetics: Employee Influencers and Channel Conflict (A)

    Authors: Vijayalakshmi, Akshaya; Mukherjee, Saral ;

    Reference No: MAR0526(A) Pages: 21 Published on: 29, June, 2022

    Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More

    Buy Case

  10. SUGAR Cosmetics: Employee Influencers and Channel Conflict (B)

    Authors: Vijayalakshmi, Akshaya; Mukherjee, Saral ;

    Reference No: MAR0526(B) Pages: 2 Published on: 29, June, 2022

    Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More

    Buy Case

  11. San-Burn: Burning Issues of a Founder

    Authors: Jayswal, Mitesh; Roy, Subhadip; Paidipati, Kiran Kumar;

    Reference No: MAR0559 Pages: 8 Published on: 6, January, 2026

    Abstract: This case delineates the difficulty faced by the Mehta family to commercialise their sanitary pad burning machine, San-Burn. Their company, Aishani Enterprise Pvt. Ltd, was registered as a startup in 2016 in the university incubation facility, which later became a private limited company. In 2022, they obtained a patent for San-Burn and ... More

    Buy Case

  12. Cooperative processing socieities and marketing Finance in Cottons

    Authors: Ranade, C G;

    Reference No: CMA0470 Pages: 5 Published on: 20, January, 1979

    Abstract: The case Provides material for discussing how the R.B.I ?s Policies Related to short tame credit for agriculture marketing can affect business of cotton cooperative ... More

    Buy Case

  13. TEGA Industries: Internationalisation Strategy for Conveyor Products 2011

    Authors: Jain, Abhinandan; Madan, Mohanka; Saha, Jahar;

    Reference No: MAR0517 Pages: 22 Published on: 9, February, 2021

    Abstract: Imam, Director Global-Marketing, TEGA Industries, was reviewing a research report prepared by a reputed US research agency to design the entry strategy in the US for innovative Conveyor Components (CC). The case provides information on the company background, details of the company products, the value proposition of CC in India, ... More

    Buy Case

  14. Introducing a New Candy: Development of a Marketing Plan by the DS Group (B)

    Authors: Verma, Sanjay;

    Reference No: MAR0538(B) Pages: 6 Published on: 12, August, 2024

    Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

    Buy Case

Items 61 to 75 of 323

per page

My Cart

You have no items
in your shopping cart.

video title

video content