Reference No: CISG0083TECPages: 20Published on: 7, June, 2005
Abstract: The note presents a brief overview of hardware components such as processor, memory, peripheral devices, and network and communication devices. It discusses various computer configurations networking, internet and intranet technologies, and system software packages such as operating systems and language processors. It briefly describes the end user computing systems such ... More
Reference No: CMA0165Pages: 11Published on: 21, January, 1969
Abstract: The case is about the characteristics of tractor buyers and the process of buying decisions of a farmer going in for a tractor in Indian conditions in general and Gujarat conditions in particular. The case leads to information on consumer behaviour and mode of communication to such consumers, besides giving ... More
Reference No: CMA0174Pages: 12Published on: 29, July, 1969
Abstract: The case is intended to develop an appreciation of communication behavioural factors having relevance to customer acceptance of multi-nutrient fertilizers in a village in Gujarat. ... More
Reference No: COMM0028Pages: 18Published on: 28, December, 2021
Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More
Reference No: COMM0029 Pages: 22Published on: 9, December, 2022
Abstract: On May 27, 2020, a blowout occurred in Well No. 5 at Baghjan (Assam); the well, owned by Oil India Ltd., caught fire on June 9, 2020. For almost five and a half months, the company tried to douse the 200-foot high flame but failed to do so. Finally, on Day 173, Oil India Ltd succeeded ... More
Reference No: PROD0333Pages: 22Published on: 30, March, 2023
Abstract: MyGate started its journey in 2016 as a gate management system for gated societies but soon evolved into a multi-sided platform offering solutions to the residents' day-to-day needs via the company's mobile application. Residents could approve entry and exit of visitors, search for local service providers like maids, carpenters, plumbers etc., ... More
Reference No: MAR0537Pages: 31Published on: 4, September, 2023
Abstract: The Indian Railway Catering and Tourism Corporation (IRCTC) handles all online and mobile ticketing for the Indian Railways, the largest passenger carrier in the world, with an annual footfall of more than 8 billion. The IRCTC wished to monetise its data assets and floated a tender in July 2022 to engage a ... More
Reference No: O&DS0002Pages: 16Published on: 16, October, 2023
Abstract: Gujarat Narmada Valley Fertilizers and Chemicals Limited (GNFC) received a communication in October 2021 from Western Railways (WR) directing GNFC to remove the pipeline adjacent to railway bridge no. 502 near Bharuch, which was used pump water to GNFC plant reservoir from Gadkhol water storage. This storage is located 11 km south of ... More
Reference No: STR0473Pages: 20Published on: 20, November, 2023
Abstract: In 2019, Nissan India found itself facing a turbulent market situation as it contested market space against 14 competitors. Some of its recent product launches had not been well-received, and dealers nationwide were sceptical of associating with Nissan. The following year, Nissan appointed Rakesh Srivastava as the new Managing Director of Nissan ... More
Reference No: MAR0547Pages: 15Published on: 8, January, 2025
Abstract: This case is about Moonshine Meadery, a honey-based alcoholic beverage brand in India. Nitin and Rohan, the co-founders, started this venture as a fun experiment that gradually grew into a full-fledged business, and they decided to explore expanding production for future growth. Honey was the main ingredient used to make ... More
Reference No: MAR0553Pages: 16Published on: 5, June, 2025
Abstract: This case is centred on Prega News, a brand owned by Mankind Pharma in India. Prega News began as a pregnancy testing kit but later diversified into a wide range of products catering to every stage of a woman’s pregnancy journey. By 2024, the brand offered a portfolio of products ... More
Reference No: IS0150Pages: 6Published on: 30, October, 2025
Abstract: The case revolves around Zoya Hariri, an analyst who works in the Customer Feedback group of an upcoming airline based in India. When analysing changes in the Net Promoter Score, Hariri realised that the company was facing rising customer dissatisfaction. Although the overall NPS for the company had been increasing, ... More
Reference No: HRM0266Pages: 11Published on: 29, January, 2026
Abstract: This case underscores the significance of knowledge transfer within a consulting organisation. Jayesh, a young executive at Zenithon Consulting, was burdened with the workload of three employees, working 14–16 hours daily without adequate support. The absence of his manager, Ron, who was on medical leave, revealed critical gaps in knowledge documentation ... More
