Reference No: COMM0005Pages: 13Published on: 13, May, 2009
Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More
Reference No: MCFME0002Pages: 24Published on: 9, May, 2024
Abstract: The case “RERA: A Real Estate Mediator” focuses on the concerns of developers, customers and authorities in the Indian real estate market following the 2008 global financial crisis and how the Real Estate (Regulation and Development) Act, 2016 (RERA) is striving to resolve these issues. The case protagonist, Gautam Chatterjee, head of ... More
Reference No: CMA0433TECPages: 35Published on: 21, September, 1976
Abstract: Deals with the financial as well as non-financial incentives given by the central and state governments for promoting industries in backward areas. It also brings out inter-state variations in incentives. ... More
Reference No: MAR0466Pages: 10Published on: 23, September, 2015
Abstract: Parle Agro entered the salted snack market with launch of baked wheat snack, branded as Hippo. Inspite of serious competition from players like PepsiCo, ITC, and Marico, Hippo was a success due to its offbeat positioning and marketing communication which involved social message and fun. Hippo’s successful launch created ... More
Reference No: CFR0003Pages: 19Published on: 27, July, 2009
Abstract: Progressive Corporation has opened a chain of 40 rural retail stores spread in the states of Punjab, Haryana, Gujarat, Maharashtra, Andhra Pradesh, Tamil Nadu, West Bengal, and Orissa. The chain has been created in a mother-daughter format. These stores sell consumer as well as agri-products. A hub-and-spoke distribution network has been ... More
Reference No: ECO0210TECPages: 7 Published on: 1, January, 1976
Abstract: Describes and analyses the rates of growth and major structural changes in the industrial sector of the Indian economy during 1950-70. The aspects covered are specifically related to the major planks of industrial policy. An attempt is also made to evaluate the achievement of policy objectives with the help of ... More
Reference No: CMA0769EXPages: 7Published on: 1, January, 1998
Abstract: This case seeks to evolve guidelines for prioritizing banks assistance for three food processing industries based on lending criterion of security and efficiency in their business. The three food-processing industries are grains and pulses, edible oils, and sugar mills. ... More
Reference No: CMA0734TECPages: 31Published on: 1, January, 1996
Abstract: The note describes developments and workers performance in the industrial cooperative society involved in manufacturing of Shawls and Carpets. Various structural characteristics of the members weavers are described to assess the involvement of the family member in the manufacturing processes Workers productivity is assessed in terms of the member of ... More
Reference No: BP0303Pages: 38Published on: 13, May, 2005
Abstract: Describes the implementation of SEB, GB merger in 15 countries
including India. The case profiles the banks before merger, logic
of the merger, project planning and extension, charge management
issues, VRS, branch rationalism. Adequate data and proven
information is provided to enable an analysis and discussion of
this implementation. ... More
Reference No: MAR0545Pages: 14Published on: 4, July, 2024
Abstract: The present case describes the positioning and growth dilemma faced by Bhupinder Madan and Abhishek Acharya, founders of Theka Coffee, a coffee start-up in western India. Theka Coffee envisioned affordable and easy availability of “fresh cold brewed 100% Arabica coffee”. After a successful launch, scaling up to 14 cafes and a subsequent ... More
Reference No: CMA0658TECPages: 17Published on: 1, January, 1985
Abstract: The performance of agricultural and rural development policies have been reviewed in a historical perspective in the note. The recent developmental programmes and the progress in implementing them has been analysed. The targets proposed in the Seventh Five Year-Plan have been included. ... More
Reference No: MAR0423(B)Pages: 27Published on: 29, March, 2012
Abstract: The case describes the all India consumer survey planned to assess the key issues of nature of emerging competition and of decide targeting, positioning, and product features for a new brand of scooters by two entrepreneurs in 1981. The survey study was to examine buyer behaviour of scooter owners and non-owners. ... More
Reference No: CMHS0038TECPages: 17Published on: 1, April, 2016
Abstract: Medical errors do happen in health care service delivery, like errors in any service industry or manufacturing industry. But, how serious are medical errors?. The seminal article "To Err is Human, Building a Safer Health System" (IOM, 1999) reported that preventable medical errors accounted for the death at least 44,000 people, and ... More