Search results for 'marketing cases 2'

Authors: Mehta, S C; Dave, Pratima;

Reference No: MAR0103 Pages: 17 Published on: 1, January, 1973

Abstract: The case presents the marketing operations in a medium sized power pump company that has become very strong in certain marketing segments. But the company intends exploiting new marketing opportunities, particularly in agriculture. The company has a fairly traditional marketing setup and requires a total reorientation of its operations. Issues ... More

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Authors: Banerjee, Bibek; Raghuram, G;

Reference No: MAR0319(A) Pages: 28 Published on: 30, October, 1998

Abstract: The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, promotion, pricing, distribution, retailing, and logistics for the success of Icon. The company ... More

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Authors: Sahoo, Debajani; Vyas, Preeta H;

Reference No: MAR0386 Pages: 15 Published on: 20, August, 2007

Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More

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Authors: Jain, Abhinandan K; Raghuram, G; Vyas, Preeta H;

Reference No: MAR0359(E) Pages: 12 Published on: 21, December, 2004

Abstract: In late 1993, the General Manager, Marketing of Lotus Thread Company Limited (LTCL) was reviewing the annual marketing planning process at LTCL. Several factors had emerged recently to emphasize the importance of better planning. Firstly, the company was planning to increase its production capacity. Second, the industry leader, holding a dominant ... More

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Authors: Abhishek; Bhamoriya, Vaibhav;

Reference No: MAR0439 Pages: 19 Published on: 10, July, 2013

Abstract: Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. While seeking to expand the business, ... More

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Authors: Prasad, Keshav;

Reference No: F&A0171(B) Pages: 10 Published on: 1, January, 1970

Abstract: Deals with the marketing of the personal loan programme and the role it plays in FNCB's overall marketing strategy. Segmentation as a tool in marketing is well illustrated. In addition, the budgeting process in marketing planning can be well treated through this case. An effective use of the case can ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0097 Pages: 33 Published on: 1, January, 1974

Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More

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Authors: Wadhva, C D;

Reference No: ECO0243 Pages: 8 Published on: 1, January, 1977

Abstract: This case presents the problems in business policy of a smallscale manufacturer of the hubs for bicycles. The problems faced in export marketing by this unit are treated in the framework of the total market for the product. Special focus is put on the linkages between allocating the output ... More

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Authors: Matthai, Ravi J;

Reference No: MAR0077 Pages: 5 Published on: 1, January, 1967

Abstract: An industrial equipment marketing company which markets mining machinery to the coal mines decides to sell boots and uniforms for miners. The company perceives these products as consonant with the rest of its product mix on the ground that they will involve "industrial marketing" to the coal companies. After the ... More

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Authors: Koshy, Abraham;

Reference No: MAR0306 Pages: 16 Published on: 1, October, 1995

Abstract: The case presents the situation wherein the Marketing Manager of the company has to decide as to which Market Research Agency should be entrusted with the task of carrying out a market research study to enable the organization to formulate their marketing strategy. The case provides the details of the ... More

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Authors: Abhishek;

Reference No: MAR0432 Pages: 11 Published on: 6, June, 2013

Abstract: Safewithme Inc. (SI) is a leading manufacturer and marketer of healthcare products. Mr. Arun Jain, the Marketing Manager of SI, has received information about an upcoming trade promotion scheme by a competitor of SI. In order to counter the threat of the proposed trade promotion by the competitor, SI team ... More

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Authors: Manendra Mohan;

Reference No: MAR0181(A) Pages: 6 Published on: 1, January, 1977

Abstract: This is basically an illustrative note dealing with the development of marketing information system for a product like agricultural chemicals. The case is intended to stimulate concepts and ideas on evolving a marketing information system for a product which has the characteristics of both industrial and consumer products, as far ... More

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Authors: Mehta, S C;

Reference No: MAR0104 Pages: 21 Published on: 1, January, 1974

Abstract: The case presents a review of the marketing operations of a medium-sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More

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Authors: Rao, C P;

Reference No: MAR0081 Pages: 16 Published on: 1, January, 1969

Abstract: This case deals with the marketing problems of a company, following its modernization and expansion programme. Students are expected to discuss the problems of product policy and the nature of changes that need to be made in the sales organization to cope with the expansion programme. ... More

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