Search results for 'marketing cases 2'

Authors: Prasad, Keshav;

Reference No: F&A0171(B) Pages: 10 Published on: 1, January, 1970

Abstract: Deals with the marketing of the personal loan programme and the role it plays in FNCB's overall marketing strategy. Segmentation as a tool in marketing is well illustrated. In addition, the budgeting process in marketing planning can be well treated through this case. An effective use of the case can ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0097 Pages: 33 Published on: 1, January, 1974

Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More

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Authors: Wadhva, C D;

Reference No: ECO0243 Pages: 8 Published on: 1, January, 1977

Abstract: This case presents the problems in business policy of a smallscale manufacturer of the hubs for bicycles. The problems faced in export marketing by this unit are treated in the framework of the total market for the product. Special focus is put on the linkages between allocating the output ... More

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Authors: Matthai, Ravi J;

Reference No: MAR0077 Pages: 5 Published on: 1, January, 1967

Abstract: An industrial equipment marketing company which markets mining machinery to the coal mines decides to sell boots and uniforms for miners. The company perceives these products as consonant with the rest of its product mix on the ground that they will involve "industrial marketing" to the coal companies. After the ... More

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Authors: Koshy, Abraham;

Reference No: MAR0306 Pages: 16 Published on: 1, October, 1995

Abstract: The case presents the situation wherein the Marketing Manager of the company has to decide as to which Market Research Agency should be entrusted with the task of carrying out a market research study to enable the organization to formulate their marketing strategy. The case provides the details of the ... More

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Authors: Abhishek;

Reference No: MAR0432 Pages: 11 Published on: 6, June, 2013

Abstract: Safewithme Inc. (SI) is a leading manufacturer and marketer of healthcare products. Mr. Arun Jain, the Marketing Manager of SI, has received information about an upcoming trade promotion scheme by a competitor of SI. In order to counter the threat of the proposed trade promotion by the competitor, SI team ... More

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Authors: Manendra Mohan;

Reference No: MAR0181(A) Pages: 6 Published on: 1, January, 1977

Abstract: This is basically an illustrative note dealing with the development of marketing information system for a product like agricultural chemicals. The case is intended to stimulate concepts and ideas on evolving a marketing information system for a product which has the characteristics of both industrial and consumer products, as far ... More

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Authors: Mehta, S C;

Reference No: MAR0104 Pages: 21 Published on: 1, January, 1974

Abstract: The case presents a review of the marketing operations of a medium-sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More

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Authors: Rao, C P;

Reference No: MAR0081 Pages: 16 Published on: 1, January, 1969

Abstract: This case deals with the marketing problems of a company, following its modernization and expansion programme. Students are expected to discuss the problems of product policy and the nature of changes that need to be made in the sales organization to cope with the expansion programme. ... More

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Authors: Vyas, Preeta H; Sahoo, Debajani;

Reference No: MAR0384 Pages: 20 Published on: 24, January, 2007

Abstract: As the heat increases during summer, the demand for room air conditioners (RAC) spirals and so does the advertising for them. Post liberalization, with the entry of MNCs, there is a huge competition in the RAC industry of India. Keeping in view the growing popularity of air-conditioners, major consumer durable ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: MAR0352(B) Pages: 18 Published on: 1, January, 2003

Abstract: The case describes the market research carried out by TI Cycles for assessing the opportunity available for geared bicycles in India. It presents the background of the company, its marketing function, the new product development process, and the performance till 1996-97. The case provides a detailed plan for market research ... More

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Authors: Sriram, M.S.; Sarin, Ankur;

Reference No: PSG0111 Pages: 21 Published on: 20, August, 2012

Abstract: The case explores the growth of Dastkar Andhra Marketing Association (DAMA) and its relationship with its sister organizations, as it works to articulate an alternate model of production, distribution and retailing. The case attempts to highlight issues around appropriate interventions in a traditional sector providing livelihood to millions, but confronting ... More

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Authors: Ranganathan, Kavitha; Pandey, Shreya; Kumar, Amit;

Reference No: IS0141(B) Pages: 7 Published on: 31, March, 2021

Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More

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Authors: Ranganathan, Kavitha; Pandey, Shreya; Kumar, Amit;

Reference No: IS0141(A) Pages: 17 Published on: 31, March, 2021

Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More

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