Reference No: MAR0189Pages: 15 Published on: 1, January, 1978
Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More
Reference No: CMA0247Pages: 15Published on: 7, February, 1973
Abstract: The case attempts to highlight the position of a product in relation to other products which the company is marketing. It discusses possibilities to make this product economically viable along with reasons for retaining it even though it may not be profitable. ... More
Reference No: CMA0023Pages: 10Published on: 1, January, 1965
Abstract: The case discusses the problems faced by a milk producers union at the primary society level. It raises the issues of personnel policy at the society level and the pricing policy of milk at the union level. ... More
Reference No: MAR0532Pages: 16Published on: 13, April, 2023
Abstract: Kamal Patel and Tushar Thumar, co-founders of Khedut Feeds & Foods Private Limited (KFFPL), were contemplating whether to accept the proposal from Royal Exporters Private Limited (REPL) to become one of its contract manufacturers. REPL was a leading peanut exporter in India that shipped premium peanuts to the European Union (EU) ... More
Reference No: MAR0199Pages: 12Published on: 1, January, 1977
Abstract: The case revolves around the animal husbandry activities in Banni area of Kutch district. The District Development Officer is planning to increase the income of dairy farmers in the area to incresed productivity and improved return on output. Issues in the case are concerned with objectives of the project, its ... More
Reference No: MAR0087TECPages: 11Published on: 1, January, 1970
Abstract: Outlines the major assistance programmes of the central and state governments for the development and promotion of small-scale industries. Information is provided about the various institution which have been set up for this purpose to provide aid to the small units in the areas of procurement of raw materials both ... More
Reference No: IS0147Pages: 21Published on: 2, August, 2024
Abstract: The case study focuses on Arvind Fashions’ transformation into an omnichannel fashion retailer in India. It describes how the company embraced digital strategies to stay ahead of industry disruptions. The strategic shift involved creating a separate arm, Arvind Internet, to drive technology innovation. Arvind Fashions focused on integrating online and ... More
Reference No: MAR0215(C)Pages: 11Published on: 1, January, 1979
Abstract: The case presents a typical situation in consumer durables marketing, highly competitive market, and extremly price conscious consumers. Product differentiation is not particularly evident. The Divisional Manager of Gujarat Industrial Distributors, who has a great deal of autonomy in developing the market strategy for the region for which he is ... More
Reference No: CMA0179Pages: 25Published on: 20, November, 1969
Abstract: This note is the outcome of the students' research project and illustrates how to use a particular kind of methodology to estimate the demand of fertilizers for a particular geographical area. The overall objective is to help the marketing executives to develop their sales strategy. ... More
Reference No: CMA0802(B)Pages: 20Published on: 1, January, 2004
Abstract: Adani Wilmar is leanding player in edible oil refining, packaging and marketing. After having setup a distribution network in the North, the company plans to expand to the south. This it believes will be possible by providing soya bean oil which is more economical than other oils. The key task ... More
Reference No: MAR0314Pages: 8Published on: 24, June, 1998
Abstract: This case focuses on the after sales service (experience) that a customer of a luxury car received. The implication on customer perceived costs and system for source improvements are discussed. ... More
Reference No: MAR0409Pages: 18Published on: 7, August, 2009
Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More
Reference No: MAR0345(A)Pages: 14Published on: 14, August, 2002
Abstract: The case describes the product design experience of "Symphony" brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, product design, sensing of reactions of potential customers, manufacturing, initial marketing strategy, test marketing, redesign ... More
Reference No: MAR0463(D)Pages: 12Published on: 30, March, 2015
Abstract: In 2013, ‘Fashion Destination’, a well-established clothing retailer considered setting up a clothing and accessories rental service. They hired a market research agency ‘Wright & Company’ to conduct a research on the sustainability and profitability of such a business model. The consultants collected primary data and did an extensive analysis for Fashion ... More
Reference No: CMA0072(B)Pages: 17Published on: 25, October, 1966
Abstract: The case exhibits the role of a manager in making the dairy viable through phased programme. It involves an integrated approach on managerial functions for production enhancement, procurement, processing (including product mix considerations) and distribution. It highlights the points on 1) planning, implementation and control of the different actions to be ... More
