Search results for 'marketing strategy'

Authors: Bijapurkar, Ashoke; Gupta, Subroto Sen; Mote, V L;

Reference No: MAR0091(B) Pages: 15 Published on: 1, January, 1976

Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More

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Authors: Khurana, Rakesh;

Reference No: MAR0153(A) Pages: 32 Published on: 1, January, 1976

Abstract: This case deals with marketing strategy formulation for gaskets and radiators. Data have been provided for various segments of the market. The case could be used for evaluating distribution channels, promotion strategy, pricing, etc. The case also involves forecasting the demand. ... More

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Authors: Jaiswal, Anand Kumar; Sunku, Varun;

Reference No: MAR0483(C) Pages: 13 Published on: 31, March, 2016

Abstract: This case is the third case of a series of cases which deal with entire process of doing marketing research. Case © discusses the process of conducting exploratory study. A gorup of MBA students have conducted exploratory study to examine the effectiveness of product placements. They need to decide whether they ... More

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Authors: Palan, Harit; Jayaswal, Sachin; Jaiswal, Anand Kumar;

Reference No: MAR0419 Pages: 22 Published on: 15, October, 2010

Abstract: Parle Bisleri enjoyed the market leadership in the Indian packaged water industry for nearly two decades. However, it gradually lost a significant market share to global players like Coca-Cola and PepsiCo, ultimately ceding its market leadership to Kinley, a rival brand by Coca-Cola. This case tries to capture the factors ... More

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Authors: Jain, Abhinandan; Madan, Mohanka; Saha, Jahar;

Reference No: MAR0517 Pages: 22 Published on: 9, February, 2021

Abstract: Imam, Director Global-Marketing, TEGA Industries, was reviewing a research report prepared by a reputed US research agency to design the entry strategy in the US for innovative Conveyor Components (CC). The case provides information on the company background, details of the company products, the value proposition of CC in India, ... More

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Authors: Sharma, Rajat;

Reference No: MAR0551 Pages: 17 Published on: 26, February, 2025

Abstract: TrueReach.ai was founded in Bengaluru in October 2022 by Amit Kumar Tyagi, Shubham Talshyan and Mohit Behl with the goal of transforming ad creation using an AI-powered tool that generated image ads quickly and affordably. Despite its potential, the company struggled to connect with mid-sized marketing agencies, e-commerce startups and ... More

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Authors: Patel, S M;

Reference No: CMA0166 Pages: 12 Published on: 19, April, 1969

Abstract: This case is on distribution policy, evaluation of the distributor's performance, total market potentials, share of market, sales promotion efforts and marketing strategy of a firm dealing in Vertical Trubine pumps. ... More

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Authors: Jaiswal, Anand Kumar; Palan, Harit;

Reference No: MAR0400 Pages: 27 Published on: 8, August, 2008

Abstract: Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high quality studio ... More

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Authors: Roy, Subhadip;

Reference No: MAR0523 Pages: 11 Published on: 16, June, 2021

Abstract: The case delineates the situation faced by Shemaroo Entertainment Limited (Shemaroo) related to the company’s rebranding exercise, product portfolio and future course of action. Shemaroo was founded in 1962 by Buddhichand Maroo as a book circulating library in Mumbai that moved into the Video Home System (VHS) space and went ... More

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Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0243 Pages: 12 Published on: 1, January, 1979

Abstract: Acrylonitrile Butadiene Styrene (ABS) was manufactured for the first time in India by ABS Plastics Limited. The company had to direct its strategies to two different levels: the end-users of the plastic products and the manufacturers of plastic goods. Students are required to suggest marketing strategies for this purpose. ... More

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Authors: Roy, Subhadip; Sharma, Pretty;

Reference No: MAR0529 Pages: 12 Published on: 18, January, 2023

Abstract: The case describes the dilemma faced by Phalgun in Dice Toy Labs, where he has to make a decision about his future marketing strategy, i.e., whether to stick to his original marketing strategy of retail consumers or shift to business markets in the given market conditions. This company found ... More

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Authors: Ranganathan, Kavitha;

Reference No: IS0140 Pages: 5 Published on: 1, October, 2020

Abstract: The case revolves around a marketing/sales executive who works in the Ad Sales wing of a popular search engine. Over the course of the case, the protagonist realizes that their marketing strategy needs to refocus on a different vertical than the one they have been paying the most attention ... More

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