Register / Login
All
  1. Home
  2. Search results for: 'marketing cases'

Filter By

Discipline
  1. Accounting (4)
  2. Communication (7)
  3. Economics (49)
  4. Ethics and Governance (2)
  5. Finance (27)
  6. Human Resource Management (10)
  7. IT and Systems (23)
  8. Innovation and Entrepreneurship (38)
  9. International Business (10)
  10. Management Education (8)
  11. Marketing (253)
  12. Operations Management (111)
  13. Organizational Behaviour (115)
  14. Public Policy and Law (11)
  15. Quantitative Methods (16)
  16. Strategic Management (153)
Language
  1. English (312)
  2. Hindi (1)
Sector
  1. Agriculture and Animal Husbandry (99)
  2. Banking Finance Insurance (BFI) (9)
  3. Cooperatives (29)
  4. Education (2)
  5. Government (10)
  6. Health (15)
  7. Infrastructure (10)
  8. Manufacturing (166)
  9. Mining (3)
  10. Miscellaneous (32)
  11. Public Sector (26)
  12. Telecom and Software (12)
  13. Trade (10)
  14. Transportation and Logistics (8)
State
  1. Andhra Pradesh (5)
  2. Delhi (5)
  3. Gujarat (72)
  4. Haryana (1)
  5. Karnataka (7)
  6. Kerala (2)
  7. Madhya Pradesh (2)
  8. Maharashtra (24)
  9. Punjab (1)
  10. Rajasthan (2)
  11. Tamil Nadu (8)
  12. Uttar Pradesh (3)
  13. West Bengal (2)
Product Type
  1. Case (365)
  4. Exercise (9)
  5. Game (1)
  6. Graphic Case (1)
  8. Technical Note (68)

Search results for 'marketing cases'

Related Searches: marketing cases 2, marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021

per page

  1. Demand Estimates of Nitrogenous Fertilizers in Kaira District **

    Authors: Desai, D K;

    Reference No: CMA0179 Pages: 25 Published on: 20, November, 1969

    Abstract: This note is the outcome of the students' research project and illustrates how to use a particular kind of methodology to estimate the demand of fertilizers for a particular geographical area. The overall objective is to help the marketing executives to develop their sales strategy. ... More

    Buy Case

  2. EaseMyTrip: Bootstrapped Redemption

    Authors: Sharma, Rajat; Deodhar, Swanand; Singh, Harshita; ;

    Reference No: STR0495 Pages: 21 Published on: 13, April, 2026

    Abstract: The case examines the history, evolution, and future course of a major online travel booking firm, EaseMyTrip. The case, written from the perspective of one of the founders and based on both primary and secondary data, assesses EMT’s strategic and operational strengths. Moreover, the case poses critical questions about ... More

    Buy Case

  3. Go Car Autos, Karnavati

    Authors: Raghuram, G;

    Reference No: MAR0314 Pages: 8 Published on: 24, June, 1998

    Abstract: This case focuses on the after sales service (experience) that a customer of a luxury car received. The implication on customer perceived costs and system for source improvements are discussed. ... More

    Buy Case

  4. Drista Pharmaceuticals

    Authors: Mehta, S C; Dave, Pratima;

    Reference No: MAR0102 Pages: 7 Published on: 1, January, 1973

    Abstract: The case deals with the introduction of an oral analgesic that has a considerable product differentiation and unique selling proposition. Introductory marketing effort of the company is described and a plan for a full launch of the product has to be worked out. ... More

    Buy Case

  5. Rice Economy of India**

    Authors: George, P S;

    Reference No: CMA0252TEC Pages: 20 Published on: 6, February, 1973

    Abstract: This is a background note highlighting the salient features of rice economy in India. It gives details regarding production charges, processing facilities available in the country and marketing arrangements. The basic purpose of this paper is to give a fairly comprehensive idea regarding the rice economy of India. ... More

    Buy Case

  6. Suta: How Two Sisters Used Social Media to Successfully Build a Saree Brand in India

    Authors: Vijayalakshmi, Akshaya; Upadhyay, Riddhi ;

    Reference No: MAR0554 Pages: 13 Published on: 22, July, 2025

    Abstract: As times have changed, many Indian women, particularly those working in the corporate sector, have increasingly moved away from wearing sarees to work. The saree, a 5.5-metre-long fabric, is traditionally worn by women in India, Bangladesh and Pakistan. Sujata Biswas and Taniya Biswas sought to revive the saree as a ... More

    Buy Case

  7. Moonshine Meadery: Getting Intoxicated or Feeling the Sting?

    Authors: Sharma, Pretty; Roy, Subhadip;

    Reference No: MAR0547 Pages: 15 Published on: 8, January, 2025

    Abstract: This case is about Moonshine Meadery, a honey-based alcoholic beverage brand in India. Nitin and Rohan, the co-founders, started this venture as a fun experiment that gradually grew into a full-fledged business, and they decided to explore expanding production for future growth. Honey was the main ingredient used to make ... More

    Buy Case

  8. Employee Selection: Some Issues

    Authors: Saiyadain, M S;

    Reference No: P&IR0178TEC Pages: 9 Published on: 1, January, 1989

    Abstract: Given the increasing complexity and criticality of selection in human resources management, this note raises some issues in such sub-fields of selection as selection policy and procedures, marketing of vacancies, choice of recruitment advertising, campus recruitment, employment exchanges, and reservation. ... More

    Buy Case

  9. Kartikeya Enterprise Limited**

    Authors: Jayachandran, C; Karim, A A;

    Reference No: MAR0056 Pages: 10 Published on: 1, January, 1964

    Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More

    Buy Case

  10. Prayas by Sanofi-Aventis in India: Making Healthcare Accessible to the Bottom of the Pyramid

    Authors: Palan, Harit; Jaiswal, Anand Kumar; Singh, Jagdip; Sharma, Garima;

    Reference No: MAR0422 Pages: 31 Published on: 14, November, 2011

    Abstract: Prayas is a unique healthcare initiative, launched in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the objectives of updating the medical knowledge of doctors in semi-urban and rural areas, bridging the gap between diagnosis and treatment, and making available quality medicines at affordable prices. This case discusses the ... More

    Buy Case

  11. Urmi Pharmaceutical Company (E)

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0285(E) Pages: 8 Published on: 1, January, 1966

    Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More

    Buy Case

  12. Handloom Development and Bechara Weaver: A Shilpi Tale

    Authors: Gupta, Ranjit;

    Reference No: CMA0523 Pages: 32 Published on: 1, January, 1980

    Abstract: Shilpi, a research organization, conducted a study of the handloom development programme in the country. A review of the literature, including survey of a representative group of weavers, weaver cooperatives, and master weavers, was made to identify the problems of the weavers, the objectives and contents of the programme and ... More

    Buy Case

  13. Innovation in the midst of Uncertainty - A Case Study of Mahindra Reva Electric Vehicles Private Limited

    Authors: Iyer, Lakshmi Shankar; Dutta, Goutam;

    Reference No: PROD0314 Pages: 25 Published on: 9, January, 2017

    Abstract: The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. ... More

    Buy Case

  14. Cocoon Disposal: Towards a Market System

    Authors: Moulik, T K; Mathur, D P;

    Reference No: CMA0735TEC Pages: 19 Published on: 1, January, 1996

    Abstract: Mulberry sericulture and its related infrastructure facilities were examined across the states in India. Further cocoon production and marketing systems were also examined to rate different states in relation to some market characteristics. ... More

    Buy Case

  15. Indian Doctors Abroad: Promoting a Scheme for Their Return

    Authors: Mehta, S C;

    Reference No: MAR0254 Pages: 10 Published on: 1, January, 1980

    Abstract: Presents a new concept in health care where the promoters plan to set up a modern hospital having all necessary facilities with the assistance of Indian doctors settled abroad. The concept requires a donation from these doctors, in return for which they shall get attractive facilities for settling in India. ... More

    Buy Case

Items 106 to 120 of 453

per page

My Cart

You have no items
in your shopping cart.

video title

video content