Search results for 'communications fo'

Authors: Mehta, S C; Vora, M N;

Reference No: MAR0070 Pages: 8 Published on: 1, January, 1966

Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0461TEC Pages: 7 Published on: 16, March, 2015

Abstract: This note aims at introducing the students to the concept of post event sponsorship assessment. It explains about measurements of effectiveness of sponsorship like subjective assessment, impact on sales, media equivalents and social media. It also discusses some new methods like SponsorMap, Integrated Communications Evaluation. It also highlights about challenges ... More

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Authors: Kaul, Asha; Chaudhri, Vidhi;

Reference No: COMM0012 Pages: 11 Published on: 16, November, 2015

Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More

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Authors: Barua, Samir K; Bhatnagar, Deepti; Jain, Abhinandan K; Jain, Rekha; Raghuram, G;

Reference No: PSG0089 Pages: 65 Published on: 24, April, 2003

Abstract: This case focuses on the problems facing the DOP, so that an appropriate strategy for a sustainable future can be evolved. The DOP was faced with the task of dealing with dichotomous demands that often challenged the organizations culture, and the mind set of senior executives. On the one hand, ... More

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Authors: Agarwal Promila;

Reference No: P&IR0228 Pages: 11 Published on: 5, May, 2015

Abstract: Ostensibly the case is about an employee resigning from the organization due to lack of support, job clarity, and information about reporting structure. It addresses issues of socialization process, performance appraisal, and communication issue between colleagues in a consulting organization. The case serves as medium for diagnosis and action planning ... More

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Authors: Abhishek; Mukherjee, Saral;

Reference No: MAR0537 Pages: 31 Published on: 4, September, 2023

Abstract: The Indian Railway Catering and Tourism Corporation (IRCTC) handles all online and mobile ticketing for the Indian Railways, the largest passenger carrier in the world, with an annual footfall of more than 8 billion. The IRCTC wished to monetise its data assets and floated a tender in July 2022 to engage a ... More

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Authors: Chattopadhyay, Somnath;

Reference No: OB0145TEC Pages: 5 Published on: 1, January, 1976

Abstract: 0 ... More

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Authors: Gupta, V K; Narayanan, A V S;

Reference No: CMA0152(C) Pages: 9 Published on: 6, November, 1968

Abstract: The text examines the comparative situation between the Sarangpur ICD, the District Milk Procurement Cooperative and the urban liquid milk scheme which provides the market. The case shows, in action, the communications between the PO, his parallel officers in the cooperative and the urban liquid milk scheme and how each ... More

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Authors: Abhishek; Hemchand, Shravan K;

Reference No: MAR0469TEC Pages: 12 Published on: 17, July, 2015

Abstract: Sensor based technologies, since their integration into mobile phones, have started playing an important role in mobile based transactions. The note provides examples of sensor based communications in daily life. It provides a detailed explanation of the two most commonly used technologies - Near Field Communication (NFC) and Bluetooth Low ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0176 Pages: 15 Published on: 1, January, 1976

Abstract: Protein Foods Association educated people on nutrition. In 1972, there was a three phase evaluation of the effectiveness of the Protein Communication Programme in Maharashtra. After specifying the communication task, target group, media strategy and mediawise expenditure of the campaign, the case gives the detailed methodology of the survey and the ... More

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Authors: Raghuram, G; Jain, Rekha;

Reference No: QM0240EX Pages: 10 Published on: 30, June, 1997

Abstract: This case deals with the project management of computerization of registration sorting by the Department of Post in Ahmedabad. An assessment of activity times shows that the project would go beyond the deadline. The PERT/CPM network highlights activities for possible crashing. ... More

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Authors: Jain, Rekha; Raghuram, G;

Reference No: PSG0092(A) Pages: 32 Published on: 31, March, 2004

Abstract: The case focuses on the bidding decision faced by Bharti Cellular Limited in the context of the fourth cellular licensing for cellular services in India. The Department of Telecommunications (DOT) announced the guidelines for the fourth cellular operator's license using the GSM standard in the 1800 MHz range, on January 5, 2001. There ... More

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Authors: Khanna, Varun; Kaul, Asha;

Reference No: COMM0010 Pages: 17 Published on: 16, January, 2013

Abstract: In 2009 Brigade Enterprises Limited (BEL), with operations in the real estate sector and construction in South India, prepared a blueprint for implementing Total Transformation in the organization.  A central communication channel was identified as a “must” area for improvement. Active and passive measures were adopted to make the internal communication ... More

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Authors: Jain, Rekha; Raghuram, G;

Reference No: CISG0078 Pages: 18 Published on: 5, September, 2003

Abstract: In August 1999, Canto Systems Limited (CSL) won a contract to provide AHAAN Telecommunications Limited (ATL) with an integrated solution to cater to its building and accounting requirements. CSL partnered with various companies to provide the four modules that constituted the project within seven months of signing the contract. Neither did ... More

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