Reference No: PROD0327(A)Pages: 19Published on: 22, March, 2021
Abstract: This case deals with a project on establishing a rural piped water supply scheme in a village of Bihar. The Joint Chief Engineer, Public Health Division, Patna, Bihar, wanted to have a meeting to discuss his project. His team consisted of the village head, the Joint Chief Engineer (JEC) or ... More
Reference No: MAR0354TECPages: 19Published on: 6, October, 2004
Abstract: This material has been prepared as an aid to teaching Advertising Management. It considers the theoretical background and guidelines on the practice of advertising suggested in textbooks, and places these guidelines alongside the applications of these principles in real life situations. The material is not intended to be comprehensive, and ... More
Reference No: CMA0083Pages: 4Published on: 1, January, 1966
Abstract: This case is one of the aspects of functional management in dairying organizations, viz. procurement. The specific aspect covered in this case is on payment to the milk producers. An example of a village level milk producers' cooperative society is quoted. The secretary of this society is viewing the different ... More
Reference No: BP0203TECPages: 21Published on: 1, January, 1988
Abstract: The note traces the development of the case method of study and its application today in management education. Both the prescriptive and practical aspects of the method are discussed. The case method is compared with the traditional teaching methods and more recent innovative methods such as role-plays. The focus of ... More
Reference No: OB0235Pages: 6Published on: 7, March, 2019
Abstract: This case is intended to introduce participants to basic personality types and the role they play in group decision making situations. The Myers-Briggs Type Indicator (MBTI) framework is used as the theoretical foundation to explore various personality types. The complexities involved in decision making in a group with divergent personalities ... More
Reference No: F&A0187Pages: 8Published on: 1, January, 1972
Abstract: The management of Brown (India) Private Limited, a wholly-owned subsidy of the Brown Group, UK, was considering various alternatives for raising additional funds for expansion, either by borrowing or by an issue of shares to the Indian public. If the shares are issued to the Indian public, what should ... More
Reference No: IS0140Pages: 5Published on: 1, October, 2020
Abstract: The case revolves around a marketing/sales executive who works in the Ad Sales wing of a popular search engine. Over the course of the case, the protagonist realizes that their marketing strategy needs to refocus on a different vertical than the one they have been paying the most attention ... More
Reference No: BP0298Pages: 20Published on: 3, August, 2004
Abstract: Case studies generally ask: (1) What accounts for the success/failure of this real-life "case" (corporation, government or organization)? (2) How can we transport the lessons learned across time and space? (3) What immediate/eventual issue/objective(s) should the "case" pursue to enhance its survival/success and how? The student is graded ... More
Reference No: CMA0771EXPages: 4Published on: 1, January, 1998
Abstract: This case deals with the dilemma of a multipurpose cooperative society whether or not it should borrow input marketing credit. The society is aware that such a facility would enable it to enlarge its input sales and improve its viability. Yet it needs to examine its binding constraints such as ... More
Reference No: QM0242Pages: 19Published on: 23, October, 2000
Abstract: Farmaid Tractors Limited (FTL) was a tractor company with a 20% market share, and aiming to be the market leader within next five years. The tractor industry in India had become very competitive, with growth in capacity outstripping the growth in demand. Customer preference and demands had changed in the context ... More
Reference No: CMHS0021Pages: 10Published on: 1, January, 2003
Abstract: PDHN Hospital is an ultra modern, multi specialty tertiary care hospital. The hospital has a capacity of 350 beds with 90% average occupancy. There are 8 very well equipped operating theaters (OTs), where 30-35 surgeries are performed every day. Management of OT includes preparation of OT schedules, managing the inventory in OT sub ... More
Reference No: F&A0510Pages: 7Published on: 24, July, 2013
Abstract: The case deals with risk management issues related to a large calendar spread position in a highly seasonal and volatile commodity (natural gas). Apart from fundamental factors affecting the supply and demand for natural gas, the spread is also exposed to transient price movements in the futures market itself. The ... More