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  1. MakeMyTrip: 2013(C): Redesigning the Home Page

    Authors: Jain, Abhinandan K;

    Reference No: MAR0493(C) Pages: 19 Published on: 13, October, 2017

    Abstract: Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief history of MMT, its performance over the last few ... More

  2. Mahanagar Municipal Dairy (A)

    Authors: Varshneya, K L;

    Reference No: BP0014(A) Pages: 13 Published on: 1, January, 1970

    Abstract: A municipal dairy is operating at a loss, and the General Management manager is brought to task by the Municipal Commissioner. The case gives financial, historical purchasing, sales, and productmix information, as well as several alternative lines of action.he case can be discussed alone or can be followed ... More

  3. Management of Personal Selling Effort (A): A Note

    Authors: Vora, M N;

    Reference No: MAR0265(A)TEC Pages: 6 Published on: 1, January, 1981

    Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More

  4. Mitsui (India) Limited **

    Authors: Gandhi, V P;

    Reference No: F&A0060 Pages: 11 Published on: 1, January, 1967

    Abstract: In the Indian subsidiary of a foreign concern, the collaboration agreement between the parent and the subsidiary is to continue for ten years. The longrange financial statements of the company are to be utilized for estimating the tax liabilities of the foreign holding and the Indian subsidiary companies. ... More

  5. Choice of Energy Technology for Lift Irrigation

    Authors: Moulik, T K; Purushotham, P;

    Reference No: CMA0545 Pages: 6 Published on: 1, January, 1979

    Abstract: This case deals with the decision-making criteria about the choice of the alternative energy sources for lift irrigation in semi-arid regions. The decision-making process and alternatives are focused both in relation to the farmers (i.e., the consumers) and the manufacturers or dealers (i.e., the markets of irrigation pumps, ... More

  6. India's Garment Export Quota Distribution Policy- An Evaluation

    Authors: Narayana, A V L; Wadhva, C D;

    Reference No: ECO0284TEC Pages: 18 Published on: 1, January, 1982

    Abstract: This note presents an analysis of India's quota distribution policy for garment exports since 1979. It deals with the genesis, anatomy and working of the policies for different years, as well as a macro-level evaluation of the working of the policy. This note also reports a micro-level analysis of the results ... More

  7. ABC Plastics Private Limited (A)

    Authors: Wadhva, C D;

    Reference No: ECO0234(A) Pages: 20 Published on: 1, January, 1976

    Abstract: After a year and a half of regularly exporting rigid PVC electrical conduit pipes and fittings exclusively through Geeta Pipes Limited (GPL) Export House, Mr. C.H. Desai, Director of ABC Plastics (a small-scale manufacturer of rigid PVC pipes), was wondering whether he should continue the business relationship between his ... More

  8. Indian Railways (B)

    Authors: Ramani, K V;

    Reference No: CISG0042(B) Pages: 5 Published on: 19, November, 1998

    Abstract: Indian Railways is the world's second largest railway system under a single management, and the largest in Asia. IR has a regular work-force of 1.6 million employees. Its fleet of rolling stock includes over 9000 locomotives, 30,000 passenger cars (coaches), and 350,000 freight cars. IR is a multi-gauge multi-traction system, covering over 100,000 km of ... More

  9. National Petro-Chemical Company (A) **

    Authors: Subramaniam, S;

    Reference No: QM0011(A) Pages: 7 Published on: 1, January, 1966

    Abstract: Deals with forecasting the prices of secondary and tertiary petrochemical products of a leading petrochemical company. ... More

  10. Inputs Distribution Credit and Crop Loan System: A Case of Their Linkage in Cooperative Credit Structure

    Authors: Desai, Bhupat M;

    Reference No: CMA0616 Pages: 24 Published on: 1, January, 1985

    Abstract: This case deals with the problem of linkage between inputs distribution credit and credit given to the farmers by the banking institutions in India. Quantitative and qualitative data are provided to analyse this problem in the cooperative credit structure in a backward taluka in Sabarkantha district of Gujarat with a ... More

  11. Dangs Forest: Waghai Timber Sales Depot

    Authors: Mehta, S C; Thomas, Philip S; Maslekar, A R;

    Reference No: CMA0507 Pages: 15 Published on: 1, January, 1979

    Abstract: The problem here is to introduce a rudimentary marketing orientation in a forest service operation which is already engaged in logging and sale activities. A variety of sales arrangements - auctions, long term contracts, transfers to a sister unit (saw mill) "retail" sale of firewood etc are described in the ... More

  12. Good Food Served Quietly: The Mime Restaurants (A)

    Authors: Khokle, Pradyumana; Kulkarni, Vaibhavi;

    Reference No: OB0240(A) Pages: 16 Published on: 6, March, 2020

    Abstract: The case captures the origin and initial years of two restaurants Mirchi & Mime and Madeira & Mime, which exclusively employed Speech and Hearing Impaired persons (SHI) as servers (often called “waiters” in India). It documents how the restaurants were set up, captures significant incidents during this initial period and the impact ... More

  13. Maharastra Hybrid Seeds Corporation (MAHYCO): Supply Chain Management

    Authors: Raghuram, G; Rangaraj, N; Periyakaruppan , S; Roy, A;

    Reference No: CMA0810 Pages: 30 Published on: 1, January, 2004

    Abstract: With the competition growing in the seed industry, especially in niche market segments, the sales revenue of MAHYCO was falling over the past couple of years. Supply chain management was viewed as an important source of competitive advantage. Availability, quality and competitive pricing were key customer expectations. To achieve this, ... More

  14. Dispute Resolution in an ROB Infrastructure Project (D)

    Authors: Venkataraman, Krishnan;

    Reference No: PSG0103(D) Pages: 3 Published on: 27, March, 2008

    Abstract: The construction contract of a four laned Road Over Bridge (ROB) on the Mangalapuram and Udyognagar link was awarded to a contractor by the PWD (Government). The construction began in August 1999 with an expected completion in September 2001. However, due to a variety of causes, the process was delayed and the ... More

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