Search results for 'and or ''

Authors: Desai, Bhupat M; Namboodiri, N V;

Reference No: CMA0704 Pages: 8 Published on: 1, January, 1991

Abstract: This case discusses the working of an integrated dairy cooperative in general and its working capital structure, management of working capital, and its implications for external finance in particular. The discussion is organized as follows: (a) the cooperative union's organizational structure; (b) working capital management performance. Criteria to evaluate the ... More

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Authors: Paul, S;

Reference No: ECO0011(C) Pages: 8 Published on: 1, January, 1966

Abstract: Deals with the approach and methodology suggested by Analyst(C); also assesses the usefulness of the planning division's study on the demand for electric motors. After an appraisal of Analyst(C)'s approach and methodology, a decision has to be taken whether the company should start manufacturing electric motors. A ... More

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Authors: Gupta, V K; Mathur, D P;

Reference No: CMA0582(A) Pages: 13 Published on: 1, January, 1983

Abstract: Deals with the functioning of integrated cooperative structure in a geographical area, and explores the possibility of replicability of the experiences in another area under the cooperative framework. The case also examines the role that Samakya, a rural development agency, can play in promoting vertical integration in paddy processing and ... More

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Authors: Gupta, Subroto Sen; Sethna, Beheruz;

Reference No: MAR0174 Pages: 10 Published on: 1, January, 1976

Abstract: When Vicks Vaporub was introduced, a few similar balms were already well entrenched in the Indian market. It was now up to Richardson Hindustan Limited to position Vicks in such a way that the consumers perceived it as different, from the other multipurpose balms. Vicks Vaporub was given a specific ... More

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Authors: Arul, M J; Misra, Sasi B;

Reference No: P&IR0109TEC Pages: 11 Published on: 1, January, 1977

Abstract: Describes several approaches and techniques of attitude measurement, like direct observation, self report, and attitude scales. The specific attitude scales described in some detail are: Thurstone's scale, Likert's scale, the Scalegram techniques, and the Semantic differential. The strengths and limitations of various attitude measurement techniques have also been examined. Is ... More

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Authors: Misra, Sasi B; Ramnarayan, S;

Reference No: OB0188 Pages: 3 Published on: 1, January, 1992

Abstract: Mr. Vivek Kumar, a young and well-paid marine engineer, was an applicant to the Doctoral Programme of IIMA. Based on his performance in aptitude tests and personal interview, he was offered admission to the programme starting 1992. He does not accept the Institute's offer of admission and writes a letter to ... More

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Authors: Singh, Gurudev;

Reference No: CMA0572 Pages: 7 Published on: 1, January, 1983

Abstract: The case relates to the issue of developing and implementing a programme to finance weaker sections of rural population. The programme warrants interface among a bank, developmental agency, a milk processing unit, milk producers' societies and individual milk producers, and stipulates a certain degree of coordination for the success of ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0171(B) Pages: 10 Published on: 1, January, 1976

Abstract: Certain doubts were raised about the effectiveness of promoting Minadex as an iron tonic. The agency set to work on a new proposition which would highlight specific benefits rather than make general claims about health and energy. A survey of tonic users, carried out before test marketing, reflected consumers' perception ... More

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Authors: Korwar, Ashok;

Reference No: IMG0007 Pages: 20 Published on: 13, March, 1995

Abstract: This case documents the forces driving the international strategy of Hindustan Lever Limited. It is intended to raise issues of sustainable competitive advantage, as well as issues of managing a portfolio of international and domestic businesses. ... More

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Authors: Dixit, M R;

Reference No: BP0183TEC Pages: 7 Published on: 1, January, 1984

Abstract: The note discusses the major stages in the evolution of DDL's corporate strategy and the factors affecting its evaluation; and evaluates the proposed changes in strategy. ... More

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Authors: Rao, N N Venkata; Paul, S;

Reference No: ECO0065(C) Pages: 11 Published on: 1, January, 1967

Abstract: To evolve an approach which can provide guidelines for planning the optimal product mix and the best utilization of the company's facilities. To familiarize students with the use of the linear programming technique as a tool for resource allocation in business planning. ... More

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Authors: Kaul, Subhashini;

Reference No: MAR0405 Pages: 16 Published on: 2, April, 2009

Abstract: GuruKool, a unique training initiative for frontline sales personnel in retail businesses of the Future Group, was spearheaded by Sanjay Jog, Chief People Officer, Future Group, in April 2006. Implementing the programme, however, was more difficult than he had expected, and its results also were not as brilliant. Sanjay was thus ... More

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Authors: Patel, S M;

Reference No: CMA0086 Pages: 2 Published on: 1, January, 1966

Abstract: This case is on one of the aspects of functional management in dairying organizations, viz. procurement. The specific aspect dealt with in this case is on local transport of milk up to the pick-up point. An example of a village level Milk Producers Cooperative Society is quoted, which is facing ... More

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Authors: Desai, Bhupat M; Namboodiri, N V;

Reference No: CMA0776 Pages: 12 Published on: 1, January, 1997

Abstract: This case is on formulation and implementation of an area based project. It discusses the problems of the area, strategy, and organization of the project, investment components and financing, and benefits of the project. The case raises questions for discussion on a) concepts of watershed and technical change for the ... More

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