Reference No: PSG0101Pages: 26Published on: 23, February, 2007
Abstract: Rapid technological changes and convergence of media had made "triple play" (i.e. voice, video, and internet) available on a single channel. In India, traditionally the cable TV network provided TV services and telecom network provided telecom/internet services. While some telecom companies had upgraded their networks to provide for ... More
Reference No: IITCOE0005(B)Pages: 14Published on: 19, January, 2015
Abstract: Case A uses the context of unfair, non-transparent process of spectrum allocation by the Indian government to private operators that led to Supreme Court (SC) cancel 122 licenses. It gives scope to discuss the relationship between policy and regulatory agencies and their effectiveness, role of other institutes outside telecom sector such ... More
Reference No: IITCOE0005(A)Pages: 31Published on: 19, January, 2015
Abstract: Case A uses the context of unfair, non-transparent process of spectrum allocation by the Indian government to private operators that led to Supreme Court (SC) cancel 122 licenses. It gives scope to discuss the relationship between policy and regulatory agencies and their effectiveness, role of other institutes outside telecom sector such ... More
Reference No: O&DS0002Pages: 16Published on: 16, October, 2023
Abstract: Gujarat Narmada Valley Fertilizers and Chemicals Limited (GNFC) received a communication in October 2021 from Western Railways (WR) directing GNFC to remove the pipeline adjacent to railway bridge no. 502 near Bharuch, which was used pump water to GNFC plant reservoir from Gadkhol water storage. This storage is located 11 km south of ... More
Reference No: MAR0459TECPages: 7Published on: 30, March, 2015
Abstract: Ambush marketing is becoming an increasingly common predatory practice against sponsorships. It is important that managers develop an understanding of the fundamental of ambush marketing and this note is meant to provide this. This note defines and explains the concept of ambush marketing and its typology, It discusses the reasons ... More
Reference No: MAR0466Pages: 10Published on: 23, September, 2015
Abstract: Parle Agro entered the salted snack market with launch of baked wheat snack, branded as Hippo. Inspite of serious competition from players like PepsiCo, ITC, and Marico, Hippo was a success due to its offbeat positioning and marketing communication which involved social message and fun. Hippo’s successful launch created ... More
Reference No: MAR0468Pages: 41Published on: 9, May, 2016
Abstract: The case deals with comparison of two events namely Bhopal Gas Tragedy and BP Oil Spill Tragedy. Specifically, the case compares the negotiation process and the outcome of negotiation process. In other words, the case compares how negotiation was carried out on behalf of victims of these tragedies and resulted ... More
Reference No: COMM0013(B)Pages: 10Published on: 28, May, 2020
Abstract: After a tumultuous five months, Nestle India was exonerated in the Maggi crisis just in time for Diwali. Although the mood was one of vindication, the leadership team with Suresh Narayanan at the helm, knew they faced a major challenge to regain lost glory. Stock price had plummeted along with ... More
Reference No: MAR0349Pages: 16Published on: 1, January, 2003
Abstract: This case is based on the real life experience of an emotionally traumatic incident, caused due to the poor servicing by Delta Airlines, and their travel agent. The post incident communication and the subsequent proceedings in the Consumer Court are discussed in the case. The case brings out interesting aspects ... More
Reference No: COMM0013(A)Pages: 16Published on: 15, June, 2016
Abstract: The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall Maggi after confirming presence of high levels of lead and Mono Sodium Glutamate (MSG) in the product. The case traces the events in the Maggi crisis ... More
Reference No: OB0042Pages: 2 Published on: 1, January, 1976
Abstract: The case discusses the career decision situation of a management graduate. The theme of the case is to illustrate the effect of assumptions, perceptions and feelings on interpersonal relations and communication processes. ... More
Reference No: F&A0560Pages: 18Published on: 13, July, 2021
Abstract: The case describes the change in fortune of Reliance Communications (RCom) from being a pioneer in offering low-cost mobile telephony to the brink of bankruptcy. After giving a brief background on the family history of Reliance Industries, its break-up and the launch of RCom, it describes the changing dynamics of ... More
Reference No: BP0280(C)Pages: 18Published on: 2, December, 2002
Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More
Reference No: MAR0416(A)Pages: 28Published on: 21, September, 2010
Abstract: The case tries to capture the dynamics of growth of a diversifying financial services company in the Indian context through the years 1996 to2009. The company moved through four phases expanding its products and services., It studies and evaluates how the firm used various forms of communication and internal procedures; and ... More
Reference No: BP0313(B)Pages: 7Published on: 13, July, 2006
Abstract: This case describes how corporate strategy and competitive strategy enmesh. The case introduces an inflexion point at which the company was faced with a prisoners' dilemma situation with regard to a critical set of operational decisions of tactical significance affecting manufacturing operations. The unintended consequences, regardless of which path is ... More
