Search results for 'Marketing'

Authors: Vyas, Preeta H; Sahoo, Debajani;

Reference No: MAR0384 Pages: 20 Published on: 24, January, 2007

Abstract: As the heat increases during summer, the demand for room air conditioners (RAC) spirals and so does the advertising for them. Post liberalization, with the entry of MNCs, there is a huge competition in the RAC industry of India. Keeping in view the growing popularity of air-conditioners, major consumer durable ... More

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Authors: Vohra, Neharika;

Reference No: OB0203 Pages: 7 Published on: 30, June, 2008

Abstract: This case is based on the experience of a multinational-multi-location company during its attempt to implement a customer relationship management (CRM) software. An off the shelf software named Superoffice was chosen and tailored to the needs of Mover Incorporated. A project team was formed to oversee the design, training, and ... More

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Authors: George, P S;

Reference No: CMA0211 Pages: 12 Published on: 10, November, 1971

Abstract: The case discusses the feasibility of establishing a cold storage for potatoes in Banaskantha district of Gujarat State. To study the feasibility of the plant, the production pattern of potatoes, marketing pattern, costs involved in operating the cold storage are analysed. Also, the case covers the technical, economic, organizational feasibilities ... More

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Authors: Desai, D.K.; Murty, A G K;

Reference No: CMA0140 Pages: 15 Published on: 1, January, 1967

Abstract: The case is based on the Government Policy regarding merchant exporters in the export business de-oiled groundnut cake. This case brings into focus the issues relating to separate functions performed by merchants vis-a-vis exports by manufacturers in that agricultural commodity. ... More

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Authors: Verma, Pramod;

Reference No: P&IR0076 Pages: 8 Published on: 1, January, 1975

Abstract: The case deals with the problem of promotion in a textile mill. The situation arose when a salesman died and his position was to be filled in by one of the two joint salesmen who were working under him. One of them had many years' experience in the sales department, ... More

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Authors: Maheshwari, Sunil Kumar; Ray, Prantika;

Reference No: HRM0239(B) Pages: 7 Published on: 13, December, 2017

Abstract: The chairman of Texica Limited has a discussion with the CEO, CFO and the COO of the company about the suggestion of an HRMC (Human Resource Management Committee) for the various HR related activities in the organization. As the first meeting unfolds, there is an intense discussion among the various ... More

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Authors: Mehta, S C; Dalal, B C;

Reference No: MAR0026 Pages: 11 Published on: 1, January, 1966

Abstract: The case deals with test marketing of a new product. ... More

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Authors: Karna, Amit; Sharma, Rajat; Shah, Disha;

Reference No: MAR0534 Pages: 24 Published on: 18, July, 2023

Abstract: The case outlines how the strategy for launching rice bran oil, a less consumed edible oil, was modified with the onset of the Covid-19 pandemic. Tirupati oil by NK Proteins is one of the top 3 edible oils sold in Gujarat. Three months before the launch of the rice bran oil, ... More

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Authors: Saiyadain, M S;

Reference No: P&IR0178TEC Pages: 9 Published on: 1, January, 1989

Abstract: Given the increasing complexity and criticality of selection in human resources management, this note raises some issues in such sub-fields of selection as selection policy and procedures, marketing of vacancies, choice of recruitment advertising, campus recruitment, employment exchanges, and reservation. ... More

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Authors: Jayachandran, C; Karim, A A;

Reference No: MAR0056 Pages: 10 Published on: 1, January, 1964

Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More

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Authors: Bijapurkar, Ashoke; Mote, V L; Gupta, Subroto Sen;

Reference No: MAR0144(G) Pages: 11 Published on: 1, January, 1976

Abstract: The case highlights the problems being faced by the company regarding its channels of distribution, especially the wholesalers. The alternatives being considered by the management to bring the wholesalers in line are presented, as also the details of the company's marketing strategy. The alternatives are to be evaluated in light ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

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