Abstract
The case on Sonata Chemicals is an example of the state of Information Technology (IT) implementation across various organizations. The case highlights the role of the Marketing Department and its IT needs, such as the development of a Management Information System (MIS) to keep track of its activities, such as promotional expenses, new product launches etc.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CISG0064 |
| Title | Sonata Chemicals |
| Pages | 15 |
| Published on | Jan 9, 2001 |
| Authors | Mehta, Namit; |
| Area | Information Systems (IS) |
| Discipline | IT and Systems |
| Sector | Miscellaneous |
My Cart
You have no items
in your shopping cart.