Register / Login
All
  1. Home
  2. Search results for: 'Marketing'

Filter By

Discipline
  1. Accounting (4)
  2. Communication (7)
  3. Economics (50)
  4. Ethics and Governance (2)
  5. Finance (26)
  6. Human Resource Management (10)
  7. IT and Systems (23)
  8. Innovation and Entrepreneurship (40)
  9. International Business (10)
  10. Management Education (9)
  11. Marketing (260)
  12. Operations Management (110)
  13. Organizational Behaviour (115)
  14. Public Policy and Law (14)
  15. Quantitative Methods (16)
  16. Strategic Management (154)
Language
  1. English (324)
  2. Hindi (1)
Sector
  1. Agriculture and Animal Husbandry (100)
  2. Banking Finance Insurance (BFI) (9)
  3. Cooperatives (29)
  4. Education (2)
  5. Government (11)
  6. Health (16)
  7. Infrastructure (10)
  8. Manufacturing (168)
  9. Mining (3)
  10. Miscellaneous (33)
  11. Public Sector (28)
  12. Telecom and Software (13)
  13. Trade (10)
  14. Transportation and Logistics (9)
State
  1. Andhra Pradesh (5)
  2. Delhi (5)
  3. Gujarat (71)
  4. Haryana (1)
  5. Karnataka (8)
  6. Kerala (2)
  7. Madhya Pradesh (2)
  8. Maharashtra (25)
  9. Punjab (1)
  10. Rajasthan (2)
  11. Tamil Nadu (9)
  12. Uttar Pradesh (3)
  13. West Bengal (2)
Product Type
  1. Case (363)
  4. Exercise (9)
  5. Game (1)
  6. Graphic Case (1)
  8. Technical Note (72)

Search results for 'Marketing'

Related Searches: marketing cases, marketing cases 2, marketing management, marketing strategy, marketing strategy a

per page

  1. Cooperative processing socieities and marketing Finance in Cottons

    Authors: Ranade, C G;

    Reference No: CMA0470 Pages: 5 Published on: 20, January, 1979

    Abstract: The case Provides material for discussing how the R.B.I ?s Policies Related to short tame credit for agriculture marketing can affect business of cotton cooperative ... More

    Buy Case

  2. The Protein Foods Association of India (B)

    Authors: George, P S;

    Reference No: CMA0230(B) Pages: 4 Published on: 31, July, 1972

    Abstract: The Protein Foods Association has planned to organize a consumer survey on the diet habits of urban population to determine the consumption pattern. They think that information obtained from this study could be used to develop new protein foods acceptable to the consumer. The case describes the methodology that can ... More

    Buy Case

  3. Nokia's Recall of Batteries

    Authors: Daswani, Arzoo; Vyas, Preeta H;

    Reference No: MAR0403 Pages: 8 Published on: 12, December, 2008

    Abstract: The case talks about how Nokia issued product advisory that dealt with crisis of overheating caused in specific lot of batteries of Nokia handset, the result that publicity and consumer response are outlined. The case covers messages issued by company using different communication channels. The case highlights issues of marketing ... More

    Buy Case

  4. The Case Method of Teaching in Marketing

    Authors: Vora, M N;

    Reference No: MAR0143TEC Pages: 9 Published on: 1, January, 1975

    Abstract: The note describes the issues relating to teaching and learning the subject of marketing through the case method. It is based on available published material on the use of the case method. ... More

    Buy Case

  5. GEF India Private Limited: January 2011: Defining the Market Research Problem

    Authors: Jain, Abhinandan; Singh, Vivek;

    Reference No: MAR0488 Pages: 15 Published on: 19, January, 2017

    Abstract: In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was to assess overall performance, brand strength and TVC. The results would help preparation of ... More

    Buy Case

  6. TrueReach.ai: Managing Digital Personas and Journey in the B2B Context

    Authors: Sharma, Rajat;

    Reference No: MAR0551 Pages: 17 Published on: 26, February, 2025

    Abstract: TrueReach.ai was founded in Bengaluru in October 2022 by Amit Kumar Tyagi, Shubham Talshyan and Mohit Behl with the goal of transforming ad creation using an AI-powered tool that generated image ads quickly and affordably. Despite its potential, the company struggled to connect with mid-sized marketing agencies, e-commerce startups and ... More

    Buy Case

  7. TI Cycles: New Product Strategy (C)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0280(C) Pages: 18 Published on: 2, December, 2002

    Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More

    Buy Case

  8. Sports Sponsorship Components and Activation

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0457TEC Pages: 7 Published on: 16, March, 2015

    Abstract: This note aims at introducing the students to the concept of sponsorship components and activation. The discussion on components includes several aspects like naming rights, signage, distribution rights, hospitality areas, complimentary tickets, complementary advertising, right to first refusal, category exclusivity, etc. It also discusses activation of sponsorship, activation period, activation ... More

    Buy Case

  9. Sports Sponsorship: Was it Worth it?

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0461TEC Pages: 7 Published on: 16, March, 2015

    Abstract: This note aims at introducing the students to the concept of post event sponsorship assessment. It explains about measurements of effectiveness of sponsorship like subjective assessment, impact on sales, media equivalents and social media. It also discusses some new methods like SponsorMap, Integrated Communications Evaluation. It also highlights about challenges ... More

    Buy Case

  10. Introduction to Sports Sponsorship

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0458TEC Pages: 11 Published on: 16, March, 2015

    Abstract: This note aims at introducing the students to the concept of sponsorship and more specifically sports sponsorship. It first discusses the various objectives for which firms get into sponsorship deals. Advertising and sponsorship are often used interchangeably, so the note discusses the difference between these two and brings out the ... More

    Buy Case

  11. Sports Sponsorship Valuation and Pricing

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0460TEC Pages: 6 Published on: 16, March, 2015

    Abstract: This note aims at introducing the students to the concept of sponsorship valuation and pricing. It explains challenges to sponsorship valuation, factors affecting valuation. It discusses sources of sponsorship value and various approaches for sponsorship valuation like cost plus pricing, historical data approach, equivalent opportunity approach, etc. It also highlights ... More

    Buy Case

Items 91 to 105 of 470

per page

My Cart

You have no items
in your shopping cart.

video title

video content