Search results for 'Marketing'

Authors: Tripathi, Sanjeev;

Reference No: MAR0465TEC Pages: 8 Published on: 30, March, 2015

Abstract: As celebrity endorsements are becoming popular, sports persons are increasingly being used to endorse products. This note is aimed at providing guidelines for using celebrity endorsements more effectively. It summarizes various models that have been used to explain how celebrity endorsements work. It also lists and explains various advantages and ... More

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Authors: Roy, Subhadip;

Reference No: MAR0523 Pages: 11 Published on: 16, June, 2021

Abstract: The case delineates the situation faced by Shemaroo Entertainment Limited (Shemaroo) related to the company’s rebranding exercise, product portfolio and future course of action. Shemaroo was founded in 1962 by Buddhichand Maroo as a book circulating library in Mumbai that moved into the Video Home System (VHS) space and went ... More

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Authors: Patel, S M;

Reference No: CMA0166 Pages: 12 Published on: 19, April, 1969

Abstract: This case is on distribution policy, evaluation of the distributor's performance, total market potentials, share of market, sales promotion efforts and marketing strategy of a firm dealing in Vertical Trubine pumps. ... More

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Authors: Gupta, V K; Mathur, D P;

Reference No: CMA0422(B)TEC Pages: 12 Published on: 23, December, 1976

Abstract: Deals with different aspects of the sugarcane marketing system operative in India and focuses on the problems of marketing by the producers. ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0092(C) Pages: 4 Published on: 1, January, 1971

Abstract: Based on a real life situation of the introduction of a new brand of bathing soap, the case describes the existing market situation, competitive situation, and marketing opportunities. It gives a brief account of the product development process - idea generation to concept development to product development and testing and ... More

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Authors: Mathur, D P;

Reference No: CMA0441TEC Pages: 12 Published on: 28, July, 1977

Abstract: The note deals with the characteristics of agricultural output marketing such as period of harvesting, season of market arrivals in India, etc. An attempt is also made to examine the farmers' behaviour regarding time and place of sale. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0311 Pages: 23 Published on: 7, October, 1997

Abstract: The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international marketing plan for the company. The case describes the company background, genesis of ... More

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Authors: Desai, D K;

Reference No: CMA0038(B) Pages: 8 Published on: 1, January, 1965

Abstract: The Manager of Agricultural Chemical section of the International Divisions of the Consolidated Food Manufacturing Inc. reviews the marketing prospects of fertilizer in India. The teaching strategy is to develop a market research programme. ... More

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Authors: Desai, D K;

Reference No: CMA0032TEC Pages: 38 Published on: 20, December, 1966

Abstract: A technical note to be used before the cases on cotton marketing processing are introduced in the class. ... More

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Authors: Roy, Subhadip; Matta, Nikita;

Reference No: MAR0556 Pages: 21 Published on: 30, April, 2025

Abstract: The case study is centred around Amar Chitra Katha (ACK), discussing the developments and trends for the company after 2010. The brand underwent significant changes both internally and externally between 2010 and 2024. The discussion dilemma is related to the growth strategy around managing the 4Ps and the collaborative strategies through which the ... More

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Authors: Vora, M N;

Reference No: MAR0255TEC Pages: 16 Published on: 1, January, 1979

Abstract: The note develops a framework for problem definition task in terms of steps the researcher has to go through. To demonstrate what is involved, an actual problem definition exercise is carried out on two concrete marketing research situations. ... More

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Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0243 Pages: 12 Published on: 1, January, 1979

Abstract: Acrylonitrile Butadiene Styrene (ABS) was manufactured for the first time in India by ABS Plastics Limited. The company had to direct its strategies to two different levels: the end-users of the plastic products and the manufacturers of plastic goods. Students are required to suggest marketing strategies for this purpose. ... More

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Authors: Singh, Kunwar Milind; Singh, Sukhpal;

Reference No: CMA0822 Pages: 15 Published on: 31, May, 2021

Abstract: Kapila Krishi Udyog Limited, a Kanpur-based cattle feed manufacturer, was the market leader in the organised cattle feed market in North India. The organised cattle feed market was estimated at around 17–18% of India’s cattle feed market. The product was commodity type and had demand mainly in rural and semiurban ... More

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Authors: Mehta, S C; Dalal, B C;

Reference No: MAR0040TEC Pages: 6 Published on: 1, January, 1965

Abstract: Principles of forward marketing with examples, and their applications in the area of purchasing. ... More

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