Register / Login
All
  1. Home
  2. Search results for: 'Marketing'

Filter By

Discipline
  1. Accounting (4)
  2. Communication (7)
  3. Economics (50)
  4. Ethics and Governance (2)
  5. Finance (27)
  6. Human Resource Management (10)
  7. IT and Systems (25)
  8. Innovation and Entrepreneurship (42)
  9. International Business (10)
  10. Management Education (10)
  11. Marketing (268)
  12. Operations Management (111)
  13. Organizational Behaviour (115)
  14. Public Policy and Law (14)
  15. Quantitative Methods (16)
  16. Strategic Management (156)
Language
  1. English (332)
  2. Hindi (1)
Sector
  1. Agriculture and Animal Husbandry (100)
  2. Banking Finance Insurance (BFI) (9)
  3. Cooperatives (29)
  4. Education (2)
  5. Government (11)
  6. Health (18)
  7. Infrastructure (10)
  8. Manufacturing (169)
  9. Mining (3)
  10. Miscellaneous (36)
  11. Public Sector (28)
  12. Telecom and Software (13)
  13. Trade (10)
  14. Transportation and Logistics (9)
State
  1. Andhra Pradesh (5)
  2. Delhi (5)
  3. Gujarat (75)
  4. Haryana (1)
  5. Karnataka (8)
  6. Kerala (2)
  7. Madhya Pradesh (2)
  8. Maharashtra (25)
  9. Punjab (1)
  10. Rajasthan (2)
  11. Tamil Nadu (9)
  12. Uttar Pradesh (3)
  13. West Bengal (2)
Product Type
  1. Case (370)
  4. Exercise (9)
  5. Game (1)
  6. Graphic Case (1)
  8. Technical Note (72)

Search results for 'Marketing'

Related Searches: marketing cases, marketing cases 2, marketing management, marketing strategy, marketing strategy a

per page

  1. Concepts in Product Planning and Strategy

    Authors: Mehta, S C;

    Reference No: MAR0082TEC Pages: 28 Published on: 1, January, 1969

    Abstract: This is a comprehensive technical note based on material from published sources on the subject. The areas covered include relevant definitions, newproduct life cycle, and adoption stages. The note is illustrated by relevant charts and models and also gives a checklist for new industrial products. The note has been ... More

    Buy Case

  2. A Case on New Product Introduction: HMT NC Machine

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0245 Pages: 5 Published on: 1, January, 1979

    Abstract: The case describes the new product introduction strategies adapted by HMT for its NC machine. Subsequently, the consumer decisionmaking process was studied. In light of these findings, students are required to evaluate the introductory marketing strategies. ... More

    Buy Case

  3. Zerodha - A Success Story(A)

    Authors: Garg, Archit; Gupta, Aashish; Maheshwari, Garima; Sinha, Ankur; Sugathan, Anish;

    Reference No: PROD0319(A) Pages: 11 Published on: 29, November, 2018

    Abstract: Technology has come a long way in the financial industry since the days of hard share certificates. The industry has been evolving at a very fast pace and today almost everything is online. Back in 2010, Nithin Kamath decided to set up an online brokerage platform that was capable of meeting ... More

    Buy Case

  4. Saptrishi Industrials

    Authors: Khurana, Rakesh; Dholakia, Nikhilesh;

    Reference No: MAR0192 Pages: 7 Published on: 1, January, 1977

    Abstract: The case describes the salient features of the fork lift truck (FLT) industry. Saptrishi has been losing several key orders to its competitor, Aquarius. A market research study finds out how FLTs are bought. The data should help in understanding the buyer behaviour, leading to a more effective segmentation and ... More

    Buy Case

  5. NMDC Limited - Public Offer

    Authors: Premchander; Agarwalla, Sobhesh Kumar;

    Reference No: F&A0487 Pages: 17 Published on: 21, September, 2010

    Abstract: National Mineral Development Corporation (NMDC), a company owned predominantly by the Government of India, undertakes a further public offering (FPO). The key issue in the FPO is the pricing of a share which is infrequently traded. As compared to earlier issues in the recent past, the conflict between the Government's ... More

    Buy Case

  6. Western India Pharmaceutical Company (B)

    Authors: Vora, M N;

    Reference No: MAR0015(B) Pages: 7 Published on: 1, January, 1964

    Abstract: This is a sequel to the Western India Pharmaceutical Company (M) case in which issues were raised as to what would be the appropriate pricing strategies for a small unit to fight with large multinationals. This case deals with problems of price competition faced by the same unit from still ... More

    Buy Case

  7. Use Pattern of Pesticides in India **

    Authors: Desai, D K;

    Reference No: CMA0242 Pages: 12 Published on: 19, October, 1972

    Abstract: As there were few studies which threw light on the actual use pattern of pesticides by farmers, the Pesticide Association of India sponsored pesticides market studies in five selected districts of the country. Some of the findings of these studies, which would be very useful in developing a marketing strategy ... More

    Buy Case

  8. Development, Structure and Organization of Food-grain Markets in India

    Authors: Mathur, D P; ;

    Reference No: CMA0442TEC Pages: 19 Published on: 2, August, 1977

    Abstract: The note deals with the development, structural, and organizational characteristics of regular markets in India. The note examine the possibility of improvements in the marketing structure. ... More

    Buy Case

  9. Jasmine: A Case Study

    Authors: Banerjee, Bibek;

    Reference No: MAR0324 Pages: 19 Published on: 15, June, 1999

    Abstract: In early January 1996, Mr Peter Thomas, Senior Brand Manager of Biltek Tea (India) Limited (BTIL), was reviewing the recent sales performance figures of Jasmine, a premium dust tea brand that he was handling. Although Jasmine was the market leader in southern India, Mr Thomas was concerned about the stagnant growth ... More

    Buy Case

  10. Franchise Marketing: Disputes and Arbitration: A Technical Note

    Authors: Agarwal, Anurag K. ;

    Reference No: MAR0557TEC Pages: 11 Published on: 30, July, 2025

    Abstract: Franchising is a contractual arrangement providing a win-win situation for both the franchisor and the franchisee. Franchisors expand their businesses with the energy and zeal of entrepreneurs who manage the day-to-day affairs of the business, whereas franchisees get the advantage of an established brand and recall value. Many a time, ... More

    Buy Case

  11. BloombergQuint: Growing Users with WhatsApp

    Authors: Abhishek; Mukherjee, Saral;

    Reference No: MAR0502 Pages: 18 Published on: 14, March, 2019

    Abstract: BloombergQuint (BQ) was started as a collaboration between Quintillion Media (QM) and Bloomberg in April 2016. In the competitive landscape of business news broadcasters in India, it started by providing stock updates, financial sector news and opinion articles on financial issues on its website. BQ later expended by providing video content ... More

    Buy Case

  12. Koala Kabs: Trouble In Transportation Terrain?

    Authors: Roy, Subhadip; Singh, Jyoti; Choudhary, Shruti;

    Reference No: MAR0540 Pages: 12 Published on: 17, April, 2024

    Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More

    Buy Case

  13. Blubirch: Growing an Auction Platform for Product Returns

    Authors: Kankariya, Vedika; Mukherjee, Saral; Rampal, Jeevant;

    Reference No: O&DS0009 Pages: 29 Published on: 31, October, 2025

    Abstract: Blubirch offered reverse supply chain solutions by automating return processing, improving quality grading and offering an auction marketplace for remarketing of returned products. The increasing trend of customers ordering more items than needed from online marketplaces, so that they could try out the items in the convenience of the home ... More

    Buy Case

  14. Adani Wilmar Limited (B)-Exploring Southern Fortunes

    Authors: Joshi, Himanshu; Soloman, Bernard; Raghuram, G; Mukherjee, Saral;

    Reference No: CMA0802(B) Pages: 20 Published on: 1, January, 2004

    Abstract: Adani Wilmar is leanding player in edible oil refining, packaging and marketing. After having setup a distribution network in the North, the company plans to expand to the south. This it believes will be possible by providing soya bean oil which is more economical than other oils. The key task ... More

    Buy Case

  15. Gujarat Industrial Distributors (C)**

    Authors: Mohan, Manendra;

    Reference No: MAR0215(C) Pages: 11 Published on: 1, January, 1979

    Abstract: The case presents a typical situation in consumer durables marketing, highly competitive market, and extremly price conscious consumers. Product differentiation is not particularly evident. The Divisional Manager of Gujarat Industrial Distributors, who has a great deal of autonomy in developing the market strategy for the region for which he is ... More

    Buy Case

Items 406 to 420 of 478

per page

My Cart

You have no items
in your shopping cart.

video title

video content