Search results for 'Marketing'

Authors: Mehta, S C; Vora, M N;

Reference No: MAR0285(E) Pages: 8 Published on: 1, January, 1966

Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More

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Authors: Gupta, Ranjit;

Reference No: CMA0523 Pages: 32 Published on: 1, January, 1980

Abstract: Shilpi, a research organization, conducted a study of the handloom development programme in the country. A review of the literature, including survey of a representative group of weavers, weaver cooperatives, and master weavers, was made to identify the problems of the weavers, the objectives and contents of the programme and ... More

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Authors: Jena, Sanjay Kumar; Jayaswal, Pragya; Parida, Biswajita; Borah, Sourav Bikash ;

Reference No: MAR0541 Pages: 25 Published on: 31, December, 2023

Abstract: On January 20, 2022, Reed Hastings, the co-founder of Netflix, expressed his dissatisfaction while evaluating the company’s performance in the Indian market. Since its launch in 2016, Netflix has struggled to gain momentum in India. The company implemented several changes in India, such as introducing Hindi-language content and lowering its subscription prices. ... More

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Authors: Vora, M N;

Reference No: MAR0013(G) Pages: 8 Published on: 1, January, 1964

Abstract: Bright Engineering had been forced to reduce its price by 50% for its major product because of fierce competition from a bigger firm. The management desired to drop this item and was looking for new product lines to utilize its excess production capacity. The case involves assessing the marketing potential for ... More

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Authors: Tripathi, Sanjeev; Bhasker, Shashank;

Reference No: MAR0467 Pages: 15 Published on: 12, June, 2015

Abstract: GiveIndia is an online donation platform that bridges the gap between the donors and credible Non-Governmental Organizations. The focus of GiveIndia has been on individual donations with a vision to create a culture of giving, where every Indian donates at least 2% of their income for the poor. In 2013, the Government ... More

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Authors: Balakrishnan, K;

Reference No: F&A0323 Pages: 18 Published on: 1, January, 1978

Abstract: The second of the set, this case describes the sales, stock, and production budgets and their final translation into a cash budget. Also describes the marketing information system being introduced to facilitate the budgetary control systems. ... More

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Authors: Sahay, Arvind;

Reference No: MAR0434 Pages: 29 Published on: 18, June, 2014

Abstract: Set in the Venture Capital space in India in 2008. The case looks at Helion which has $350 million to invest and is looking to make the right choice of 1) segment to target (industry sectors and type of entrepreneur) and 2) the marketing activities required to position Helion to attract the target customer ( ... More

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Authors: Verma, Sanjay;

Reference No: BP0337(A) Pages: 13 Published on: 31, March, 2011

Abstract: This is the first case from a series of three cases. The case describes situation in Eureka Forbes Ltd. (EFL) which is a 'direct sales' company. EFL is planning to start Knowledge Management (KM) initiatives. The strength of the company is its sales people who work under tremendous performance and ... More

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Authors: Verma, Sanjay;

Reference No: BP0337(C) Pages: 41 Published on: 31, March, 2011

Abstract: This is the third case from a three cases series. 2004 onwards, Eureka Forbes Ltd. (EFL) took unique initiatives to collect knowledge of its sales people. Various contests were devised and the learning was ploughed back into the organization. It also helped the organization to face various challenges. The challenge now ... More

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Authors: Aggarwal, S C;

Reference No: PROD0050 Pages: 18 Published on: 1, January, 1967

Abstract: Describes the collaborative efforts of a national laboratory and a large?sized company. The company makes use of a new process developed by the laboratory for a finished product (baby foods) and succeeds in setting up a plant. The case also discusses the types of difficulties the company has had ... More

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Authors: Aggarwal, S C;

Reference No: PROD0057(A) Pages: 12 Published on: 1, January, 1968

Abstract: The case explains the way a company has prepared its plans for developing and introducing a new product to the market. It highlights the difficulties it had to face while going through the technological change, i.e., applied research, development, marketing and after?sales service. It also highlights the need ... More

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Authors: Bhattacharrjee, Surendra; Desai, Bhupat M;

Reference No: CMA0762 Pages: 7 Published on: 1, January, 1997

Abstract: This is a case of successful innovation in which the needs of several parties (farmers, cold storage owners, and bank) are addressed. Development of this innovation was aided by changes in the decision making process, autonomy, etc. The importance of small changes in the product is the focal point in ... More

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Authors: Abhishek; Hemchand, Shravan K;

Reference No: MAR0469TEC Pages: 12 Published on: 17, July, 2015

Abstract: Sensor based technologies, since their integration into mobile phones, have started playing an important role in mobile based transactions. The note provides examples of sensor based communications in daily life. It provides a detailed explanation of the two most commonly used technologies - Near Field Communication (NFC) and Bluetooth Low ... More

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Authors: Ravichandran, N;

Reference No: BP0272 Pages: 20 Published on: 19, July, 2002

Abstract: The case presents the operational details regarding a blood bank in Ahmedabad. The issues related to marketing for mobile blood donation and component usage is the focus. The case focuses on issues related to marketing a new concept, financial viability of a venture, expansion options of a not for profit ... More

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