Abstract
The case presents the operational details regarding a blood bank in Ahmedabad. The issues related to marketing for mobile blood donation and component usage is the focus. The case focuses on issues related to marketing a new concept, financial viability of a venture, expansion options of a not for profit organization.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | BP0272 |
| Title | Prathama Blood Center |
| Pages | 20 |
| Published on | Jul 19, 2002 |
| Year of Event | 2002 |
| Authors | Ravichandran, N; |
| Area | Strategy (STR) |
| Country | India |
| State | Gujarat |
| City | Ahmedabad |
| Courses | Competence, Capabilities and Competitive Strategy (CCCS); Strategy Formulation and Implementation (SFI) |
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