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Search results for 'Entrepreneurship'
Related Searches: entrepreneurship d, entrepreneurship de, entrepreneurship develop, Entrepreneurship Deve, entrepreneurship devel
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Rajan Overseas: An Entrepreneurial Quest for Growth
Authors: Singla, Chitra; Yadav, Akshay; Gomkale, Advait; Acharya, Aditya Shekhar;
Reference No: BP0420 Pages: 21 Published on: 8, January, 2018
Abstract: Rajan Overseas was founded by Rajan Makhija in the year 2014. It was into export of handloom products like rugs, throws, etc. Makhija wanted the company to grow from INR 7.6 crores to 100 crores in the next five years. However, the plan hit a roadblock as one of the largest customer of ... More
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Brooklyn Central
Authors: Roy, Debjit; Raghuram, G;
Reference No: PROD0321 Pages: 16 Published on: 6, March, 2020
Abstract: Brooklyn Central was a casual dining restaurant at a prime mall location in Chandigarh. This case revolves around the restaurant location, menu choice, and design decisions, and the associated trade-offs with the decisions. In particular, the case allows the reader to think about the factors that affect restaurant location choice, ... More
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Eye-Q (B): Navigating Scalability Dilemmas
Authors: Goel, Soumya; Singla, Chitra;
Reference No: CIIE0032(B) Pages: 28 Published on: 23, September, 2025
Abstract: Rajat Goel and Dr Ajay Sharma had set up the Eye-Q chain of eye care hospitals in the year 2007. Despite best efforts, their initial assumptions about scaling a healthcare business proved overly optimistic. The reality of high establishment costs, resistance from doctors and low patient trust in smaller cities forced ... More
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Tinytrails: Tracking Tiny Milestones
Authors: Sharma, Rajat; Chandwani, Rajesh ;
Reference No: MAR0550 Pages: 11 Published on: 29, November, 2024
Abstract: The Tinytrails mobile application was a comprehensive tool for parents designed to track and support the development of their children from birth to the age of two years. However, despite its potential benefits and the significant need for such a solution, the app did not gain the expected traction. This ... More
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Yashoda Hospitals: Taking the MR Linac Puzzle Head-On
Authors: Sapru, Aakash; Gondi, Anusha Reddy; Gupta, Manish; Kondaparthi, Prem Kumar;
Reference No: CIIE0040 Pages: 7 Published on: 18, June, 2026
Abstract: Dr. Surender Rao, Managing Director of Yashoda Hospitals, must decide whether to invest in India’s first MR-Linac (an MRI-guided linear accelerator), a technology that combines real-time magnetic-resonance imaging with radiation delivery to support highly precise, adaptive cancer radiotherapy. There is no domestic precedent for the technology, and the lack ... More
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Parle Agro (India): Vision Realisation
Authors: Kaul, Asha;
Reference No: COMM0028 Pages: 18 Published on: 28, December, 2021
Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More
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Foresight: Integrated Case
Authors: Bhatnagar, Deepti; Raghuram, G;
Reference No: PSG0071 Pages: 60 Published on: 25, March, 1996
Abstract: This case focuses on the strategic management issues of a medium sized shipping company head-quartered in London with other operating locations in Cyprus and Bombay. The case highlights issues in managing a global business. It also brings forth issues in entrepreneurship, showing the drive of a non-resident Indian who started ... More
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Mayaderm
Authors: Dixit, M.R.;
Reference No: BP0385 Pages: 10 Published on: 26, May, 2015
Abstract: This case describes the journey of a Doctor from curiosity to product formulation to enterprise promotion and presents the problems faced by him in succeeding commercially. The innovator perceives the innovation to be a medical success and a commerical non startec. The case provides an opportunity to evaluate the efforts ... More
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Dhruva Advisors: Culture as North Star of Growth
Authors: Sharma, Sunil; Gupta, Parvinder;
Reference No: OB0238 Pages: 19 Published on: 21, November, 2019
Abstract: The case describes the first four years of Dhruva, a tax advisory firm set up by Dinesh Kanabar, ex-Deputy CEO of KPMG. Dinesh and other founding partners had worked with the Big-4 firms and were familiar with some of the tensions in the overall ecosystem of Professional Services Firms. Dinesh ... More
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GiveIndia - The Business of Philanthropy
Authors: Tripathi, Sanjeev; Bhasker, Shashank;
Reference No: MAR0467 Pages: 15 Published on: 12, June, 2015
Abstract: GiveIndia is an online donation platform that bridges the gap between the donors and credible Non-Governmental Organizations. The focus of GiveIndia has been on individual donations with a vision to create a culture of giving, where every Indian donates at least 2% of their income for the poor. In 2013, the Government ... More
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MediVault Informatics: Negotiating co-founder discord in a growth-stage startup
Authors: Dani, Reeva; Mendonca, Valerie; Vohra, Neharika; ;
Reference No: CIIE0043 Pages: 7 Published on: 28, July, 2026
Abstract: Abhay Kulkarni, Deepak Anand, and Sudhir Deshpande co-founded MediVault Informatics in 2019, and onboarded a fourth-co-founder, Suraj Garg in 2022. Before founding the healthtech venture, they had been co-workers and friends at a data analytics firm. Over the next few years, MI expanded its technology and client portfolio, raised external funding and ... More
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Byju's: Legal Challenges in 2024
Authors: Agarwal, Anurag K.;
Reference No: STR0490 Pages: 10 Published on: 5, August, 2025
Abstract: Byju Raveendran started the ed-tech company Byju’s in 2011. The company attracted investors from both India and abroad. However, problems began when the company defaulted in 2021. In October 2024, the Supreme Court of India ordered that the company continue with insolvency proceedings. By the end of 2024, the company was in serious ... More
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Gazra Café: Managing Two Ends of a Rainbow
Authors: Mohapatra, Subhalaxmi; Roy, Subhadip;
Reference No: CIIE0042 Pages: 9 Published on: 12, October, 2026
Abstract: Gazra Café, the first eatery in Gujarat to be managed by the LGBTQIA+ community, is a unique initiative started by the royal family of Baroda (Vadodara) in 2022 with an objective to include inclusivity in business. The café garnered a good amount of interest among customers and the employees because of ... More
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BotGo: Growing Pains
Authors: Mendonca, Valerie; Sharma, Supriya; Sud, Mukesh;
Reference No: CIIE0014 Pages: 19 Published on: 5, February, 2019
Abstract: BotGo was started in 2007 by Ravi Panchal, an engineer, after he lost motivation to continue at a managerial role at his job. A hands-on technical person, Panchal was inspired to create an underwater tank-cleaning robot. He started BotGo by bootstrapping it with his savings and roped in his friends for ... More
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Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth
Authors: Banerjee, Arindam;
Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018
Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More
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