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  1. Eye-Q: Building a Scalable Business Model

    Authors: Singla, Chitra; Jena, Sanjay Kumar; Sethuram, Shridhar; Goel, Soumya;

    Reference No: CIIE0032 Pages: 19 Published on: 11, April, 2025

    Abstract: On April 15, 2009, Rajat Goel and Dr Ajay Sharma, the co-founders of Eye-Q hospitals, a super-specialty chain of eye care hospitals in north India, were reviewing their current business model of providing quality eye care at affordable prices in Tier II and Tier III cities. They had thought their business model ... More

  2. Industrial Belts (India) Limited (B)

    Authors: Jain, Abhinandan K; Vyas, Preeta H;

    Reference No: MAR0276(B) Pages: 6 Published on: 1, January, 1981

    Abstract: The case describes preliminary analysis done on the data collected in Phase II of the research described in Case (A) (MAR0276(A)). It can be used for understanding and evaluating the preliminary data analysis. Use of some nonparametric statistical techniques could be demonstrated for making inferences about different segments ... More

  3. Operationalization of Value Analysis (Parts I & II)

    Authors: Khurana, Rakesh;

    Reference No: MAR0253TEC Pages: 11, 12 Published on: 1, January, 1980

    Abstract: Part I discusses the following topics: value analysis in perspective, product selection and information collection, the definition of functions, and function cost matrix. Part II discusses the following three cases: 1) Dunlopillo Mattress, 2) Export Sales Office, and 3) Conventary Climax Engines Ltd. In these notes an effort is made to illustrate how ... More

  4. Birla Vishvakarma Mahavidyalaya, Vallabh Vidyanagar

    Authors: Vijaya Sherry Chand; Vasavada, Mukul;

    Reference No: RJMC0031 Pages: 10 Published on: 30, January, 2014

    Abstract: Dr. F. S. Umarigar, Principal of Birla Vishvakarma Mahavidyalaya, Vallabh Vidyanagar is facing the challenge of responding to the change of status of the college, from that of Grant-in-Aid to a college with autonomous status. This significant change is contemplated as a part of Technical Education Quality Improvement Programme Phase ... More

  5. Discovery IQ by GE: Launching Super Value PET/CT Scanner

    Authors: Jaiswal, Anand Kumar; Malodia, Suresh;

    Reference No: MAR0495 Pages: 22 Published on: 31, March, 2018

    Abstract: GE Healthcare's strategy was to change the face of healthcare infrastructure in India by making healthcare accessible in all parts of the country and affordable to all sections of the society. After launching its first successful super value ECG machine Mac 400, it launched its twenty-fifth super value product β€œDiscovery IQ” ... More

  6. GoQii-Sokrati: A Contract Dispute in the Digital Ad World

    Authors: Agarwal, Anurag K;

    Reference No: IS0154 Pages: 14 Published on: 18, February, 2026

    Abstract: In 2024, the Supreme Court of India reiterated the principle of minimal judicial interference in arbitration proceedings in the case of GoQii and Sokrati by setting aside the Bombay High Court order passed in April 2024. For about two years, GoQii had paid Sokrati a substantial amount of money for digital marketing ... More

  7. IIMA's Digital Leap:Formulating Online Education Strategy

    Authors: Verma, Sanjay; Thakuria, Shubhi;

    Reference No: BP0425 Pages: 21 Published on: 3, January, 2019

    Abstract: This case study focuses on an educational institution and how it should strategise its online education programme. The case presents an opportunity to analyse the management education sector in India along with the future trends and aspirations of contemporary learners (students). The study points out the key decision variables and ... More

  8. TISCO-II

    Authors: Pathak, H N;

    Reference No: ECO0071(B) Pages: 10 Published on: 1, January, 1966

    Abstract: Tisco-II carries the story further. It raises the question: What should the Tatas do in the Fourth Plan? It discusses the same topics with greater emphasis on the government's economic policy and the company's strategy. ... More

  9. Circles (B): Launch and Pivot

    Authors: Mendonca, Valerie; Karna, Amit; Mukherjee, Saral;

    Reference No: CIIE0025(B) Pages: 8 Published on: 3, December, 2021

    Abstract: This case describes the entrepreneurial journey of two college friends β€” Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit card holders to connect and ... More

  10. Circles (A): The Birth of an Entrepreneurial Initiative

    Authors: Mendonca, Valerie; Karna, Amit; Mukherjee, Saral ;

    Reference No: CIIE0025(A) Pages: 14 Published on: 3, December, 2021

    Abstract: This case describes the entrepreneurial journey of two college friends β€” Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit cardholders to connect and make ... More

  11. Chara Technologies Pvt Ltd: Seed Funding Challenges Before the Investment Committee

    Authors: Jacob, Joshy; Varma, Jayanth R; Mendonca, Valerie;

    Reference No: F&A0575 Pages: 23 Published on: 23, February, 2024

    Abstract: In October 2020, Chara Technologies Pvt Ltd approached IIMA Ventures, a leading start-up incubator in India, for seed funding of INR 50–60 million. Bhaktha Keshavachar and Ravi Prasad had founded Chara Technologies with the aim of producing a new electric motor that would be free of permanent magnets and would be built ... More

  12. Impressions on Job Interviews

    Authors: Rao, Sreenivas S; Saiyadain, M S;

    Reference No: BP0163TEC Pages: 4 Published on: 1, January, 1980

    Abstract: This note gives the authors' observations, based on their experience of simulated job interviews of forty IIMA students of the Managerial Oral Communication course in the academic year 1979-80. It provides information on how the interviews were structured, the theme of the interviews, preparation made by the students for the ... More

  13. National Institute of Indian Medical Heritage, Hyderabad

    Authors: Vijaya Sherry Chand;

    Reference No: RJMC0020 Pages: 15 Published on: 21, May, 2012

    Abstract: Dr. Ala Narayana, Director, National Institute of Indian Medical Heritage, Hyderabad (NIIMH), in late 2011, is considering a review of the progress of the institute since its foundation in 1956, in order to develop a strategy and an action plan for the future. The need for this planning was felt since NIIMH ... More

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