Reference No: MAR0091(B)Pages: 15Published on: 1, January, 1976
Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More
Reference No: MAR0336TECPages: 5Published on: 14, March, 2000
Abstract: This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis discriminant analysis. ... More
Reference No: CISG0073TECPages: 4Published on: 22, May, 2003
Abstract: Rockarts article on Critical Success factors raises a number of issues, especially related to application of the CSF methodology to E-Governance. This note examines some of these questions, e.g.: 1. Are CSFs meaningful only for the private sector? 2. What is wrong in choosing " to implement IT well " as a CSF, ... More
Reference No: PSG0028Pages: 11 Published on: 1, January, 1976
Abstract: The case describes the kind of information collected by field workers and other officials in Kanhas PHC. The registers and records include target couple registers, stock registers, education register, case register, and daily diary. The ANMs and FPHAs are expected to maintain twelve registers. An interview with the block extension ... More
Reference No: CISG0044Pages: 22Published on: 9, October, 1997
Abstract: This case describes how computerization helped in solving the problems and complexities of the manual systems of the Times of India organization. It discusses a major effort by the centralized IT department to develop and implement an application portfolio to support the new strategic thrust. How this supported the advertisement ... More
Reference No: CMA0639TECPages: 14Published on: 1, January, 1987
Abstract: Discusses the general and selective credit control exercised by the RBI to regulate the flow of bank credit to various sectors, commodities systems and individual business enterprises. It also gives the information on changes affected in various instruments of credit control from time to time. The note also discusses the ... More
Reference No: CMA0352TECPages: 5Published on: 1, October, 1975
Abstract: Discusses the rationale behind different systems of classification of cooperative societies, the systems followed by the Reserve Bank of India, some of the states in India. It illustrates the uses of information by the managers of the cooperative societies and the cooperative department officials. ... More
Reference No: BP0172Pages: 45Published on: 1, January, 1982
Abstract: This case describes the growth of L&T Limited as a whole and its business groups in particular since inception. Information on two major subsidiaries is also provided. The case is intended as a vehicle for analyzing and discussing issues in corporate growth. Examples of backward integration, possibilities for forward ... More
Reference No: BP0223(A)Pages: 29Published on: 1, January, 1990
Abstract: This case describes the situation faced by Mr Suresh Jha, the new Managing Director of Natural Resources Corporation. It has been brought to his notice that the company is likely to incur losses for the first time since its inception in 1965. He is required to evaluate the current strategy and ... More
Reference No: IS0151Pages: 16Published on: 28, July, 2025
Abstract: Kaiser Permanente entered into an IT contract with Epic Systems to provide software support in 2003 and engaged Tata Consultancy Services (TCS) as a subcontractor in 2011. TCS did not have full access to Epic’s “UserWeb” portal. It got unauthorised access and downloaded thousands of files. As a result, Epic sued ... More
Reference No: MAR0085TECPages: 10Published on: 1, January, 1969
Abstract: This note is a summary of the research project carried out in industrial concerns of Ahmedabad and examines the various functions of purchase management with regard to organizational patterns, information and reporting systems, major activities performed by purchase departments, their methods of buying and inventory management. An attempt is made ... More
Reference No: CISG0052Pages: 18Published on: 6, April, 1999
Abstract: This case describes the evolution of information system in a medium scale engineering company. This poses the problem of should the company decide to go in for an ERP solution or not. The case describes the setting that may lead to formulation of an IT strategy, the gaps in the ... More
Reference No: F&A0249Pages: 28Published on: 1, January, 1974
Abstract: The general manager was considering what additional control information should be collected and what control practices adopted so that the venture would be successful, and conform to plans. He was concerned about the increasing outstanding balances in the current accounts for supplies and requisites to fishing boats.This case is ... More
Reference No: IMG0012Pages: 4Published on: 29, July, 1995
Abstract: This case is intended for use as an information technology/business process re-engineering case. It describes the order processing system of an office automation/equipment manufacturer and calls for the reader to suggest how IT could be applied to make it more efficient. ... More
Reference No: MAR0346Pages: 25Published on: 24, October, 2002
Abstract: This case of the launch of the daily Dainik Bhaskar in Jaipur is aimed at bringing out the realities of the market place in the newspaper industry. It exemplifies the fact that there is nothing called a monopoly market or even a saturated market. It requires vision, courage and most ... More
