Abstract
This case describes how computerization helped in solving the problems and complexities of the manual systems of the Times of India organization. It discusses a major effort by the centralized IT department to develop and implement an application portfolio to support the new strategic thrust. How this supported the advertisement business, editorial services, billing process etc., are discussed in detail.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CISG0044 |
| Title | Times of India: Using Information Technology for Competitive Advantage |
| Pages | 22 |
| Published on | Oct 9, 1997 |
| Year of Event | 1992-1996 |
| Authors | Bhatnagar, S C; Ranganathan, C; |
| Area | Information Systems (IS) |
| Discipline | IT and Systems, Strategic Management |
| Sector | Miscellaneous |
| Keywords | It Strategy, Competitive Advantage, It Applications |
| Country | India |
| Courses | Planning and Implementing Information Technology Strategy (PIITS) |
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