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Search results for 'OB0232/**/and/**/cast(md5('1791310544')as/**/int)>0'

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  1. Scaling in Marketing Research: A Note

    Authors: Jain, Abhinandan K; Roy Dholakia, Ruby;

    Reference No: MAR0271TEC Pages: 17 Published on: 1, January, 1982

    Abstract: The note describes a classification scheme of marketing information for scale construction. For single item measurement, ordinal, interval and ratio scale methods are described. Multi-item scales like semantic differential, Thurstone's equal appearing interval, and Likert's summated rating scales are described. A broad idea about multidimensional scaling is also provided. Guidelines ... More

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  2. Maxima and Minima of Functions

    Authors: Barua, Samir K;

    Reference No: QM0174TEC Pages: 5 Published on: 1, January, 1982

    Abstract: Explains the procedure for locating the points at which a function reaches its extreme values. ... More

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  3. Moti and Heera (Private) Limited (A)

    Authors: Haynes, Warren W;

    Reference No: QM0003(A) Pages: 5 Published on: 1, January, 1965

    Abstract: Deals with allocation of expenses into various types of costs for determining the results of various offices and products. ... More

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  4. Solving a Linear Programming Problem Using Solver in Excel

    Authors: Mukherjee, Shantanu;

    Reference No: QM0243TEC Pages: 17 Published on: 21, July, 2004

    Abstract: The note illustrates how a linear porgramming problem can be solved using solver in Excel. It also describes how the output of the solver should be interpreted. ... More

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  5. Note on Linear Programming

    Authors: Swarup, Kanti;

    Reference No: QM0047TEC Pages: 14 Published on: 1, January, 1974

    Abstract: This note is mainly concerned with the mathematical formulation of programming problems. Programming problems deal with determining optimal allocations of limited resources to meet given objectives when there are alternative users of resources. Here we built up objective function and are essentially interested in finding out for what values of ... More

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  6. Multiple Criteria Decision Making (MCDM): Overview of Developments and Related Areas

    Authors: Shukla, P R;

    Reference No: PROD0173TEC Pages: 14 Published on: 1, January, 1982

    Abstract: This note reviews the developments in the field of multiple?criteria decision-making (MCDM) together with developments in related areas such as utility theory and decision theory. Multiple criteria problems and basic approaches to solve these problems are mentioned. Direct estimation approach and interactive approach for estimating decision?makers' preferences are ... More

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  7. Seshan and the Investments **

    Authors: Malya, M Meenakshi; Saha, Jahar;

    Reference No: QM0058 Pages: 5 Published on: 1, January, 1975

    Abstract: Investment alternatives under uncertainty in a personal situation are discussed. The opportunity rate of return can be illustrated along with the concept of choice of criterion for decision making under uncertainty. ... More

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  8. Oil India Limited: Installation of Central Gas Gathering Station at Madhuban

    Authors: Dutta, Goutam;

    Reference No: PROD0311 Pages: 38 Published on: 31, March, 2016

    Abstract: This case deals with several types of uncertainties faced by project team in an oil company north east in India. These challenges and uncertainties are in the areas drawing approval, supply chain , critical equipment availability, soll type, control room, soil type, employee availability, environmental clearances, safety and wildlife clearances. This ... More

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  9. Statistical Inference and Testing of Hypothesis

    Authors: Vishwanath, Maya; Kannan, D S;

    Reference No: QM0079TEC Pages: 12 Published on: 1, January, 1975

    Abstract: The note deals with the testing of hypothesis, techniques, estimation procedure and confidence intervals. ... More

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  10. A Patient's Dilemma: To litigate or otherwise

    Authors: Ravichandran, N; Radha, R.;

    Reference No: QM0283 Pages: 9 Published on: 1, January, 1970

    Abstract: A middle aged woman was advised hysterectomy based on the clinical symptoms presented by her. Hysterectomy was advised by an Oncology Gynecology surgeon. An experienced Urological Consultant advised against hysterectomy. Ms. Tara was confused and hence through a common friend reached out to a Gynecologist for a second opinion. The ... More

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  11. An Interactive Model for Sales Call Planning by Medical Representatives **

    Authors: Jain, Abhinandan K;

    Reference No: MAR0131TEC Pages: 8 Published on: 1, January, 1975

    Abstract: This note describes a micro simulation model which can be used by medical representatives (salesmen) for planning their sales calls. ... More

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  12. Drop the Coin into the Bowl

    Authors: Prasad, R Venkataramana; Malya, M Meenakshi;

    Reference No: QM0136 Pages: 1 Published on: 1, January, 1978

    Abstract: Presents the decision problems encountered in setting up a stall at the funfair organized at IIMA. Customers had tries at dropping a coin into a bowl kept inside a bucket of water. Given several hypotheses on the nature of uncertainties (probability of successes and number of customers), issues on ... More

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  13. Operationalization of Value Analysis (Parts I & II)

    Authors: Khurana, Rakesh;

    Reference No: MAR0253TEC Pages: 11, 12 Published on: 1, January, 1980

    Abstract: Part I discusses the following topics: value analysis in perspective, product selection and information collection, the definition of functions, and function cost matrix. Part II discusses the following three cases: 1) Dunlopillo Mattress, 2) Export Sales Office, and 3) Conventary Climax Engines Ltd. In these notes an effort is made to illustrate how ... More

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  14. Differentiation

    Authors: Barua, Samir K; Sridharan, R;

    Reference No: QM0170TEC Pages: 8 Published on: 1, January, 1982

    Abstract: This note introduces the concept of differentiation of simple functions. ... More

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  15. Bingo Brands - Price Sensitivity Study (C): Data Analysis

    Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Vyas, Preeta H; Saha, Jahar;

    Reference No: MAR0358(C) Pages: 9 Published on: 8, November, 2004

    Abstract: The Director of National Institute of Tobacco was faced with the decision problem of pricing of mini cigarettes in India with a focus on likely recommendation to government regarding excise duty (For details refer to Bingo Brands A and B). The case describes the research design and the results obtained ... More

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