Reference No: F&A0138(B)Pages: 11Published on: 1, January, 1970
Abstract: This case can be discussed in light of the students' expectations at the end of the discussion of Case (A). The union- management relations strain further in spite of the apparent rapport emerging at the end of Case (A). Describes the various facets of the conflict and provides some understanding ... More
Reference No: F&A0171(A)Pages: 21 Published on: 1, January, 1970
Abstract: Deals with the advertising strategy of a multinational financial institution. Apart from illustrating how FNCB's advertising strategy forms part of the overall corporate strategy, issues relating to the relationship between corporate and specific product advertising, and message and media strategy (including problems of measurement of advertising effectiveness) are raised. ... More
Reference No: MAR0107(B)Pages: 2Published on: 1, January, 1973
Abstract: Case (A) describes the problem faced by the company with respect to price revision in a situation where there are two manufacturers of a basic chemical. The "decision tree" approach could be applied to structuring the problem and for getting the action and event sequence laid out in a logical ... More
Reference No: MAR0107(A)Pages: 3Published on: 1, January, 1973
Abstract: Case (A) describes the problem faced by the company with respect to price revision in a situation where there are two manufacturers of a basic chemical. The "decision tree" approach could be applied to structuring the problem and for getting the action and event sequence laid out in a logical ... More
Reference No: BP0352Pages: 5Published on: 24, December, 2013
Abstract: The case presents an insight ijnto the Guru Shishya Parampara. It is presents the outcome of a diaglogue the case writers had with Rajvaidya Dhanshankarji G Pandit (Vaidyaji), a practitioner of Ayurveda system of medicine using Nadi Nidan - pulse diagnosis. The case presents Vaidyaji's family background, initial learning, and ... More
Reference No: F&A0381Pages: 22Published on: 1, January, 1988
Abstract: The case evaluates the competitive strengths and weaknesses of the company using the financial analysis approach. It also highlights the strategies adopted by the company for increasing the shareholders' value. ... More
Reference No: F&A0174(A)Pages: 13Published on: 1, January, 1970
Abstract: Case (A) describes the process of extending banking operations into a traditionally backward rural area. It brings out the strategy adopted by the management of a major commercial bank for opening a rural branch and the branch manager's approach to the problem of communicating the benefits of banking to the ... More
Reference No: MAR0273Pages: 22Published on: 1, January, 1980
Abstract: Fuse switch is one of the various devices used for circuit breaking for protecting and controlling equipment that generate, transform, transmit and utilize electrical energy. The competition comes from other types of circuit breakers as well as other brands of fuse switches manufactured by some of the well known companies. ... More
Reference No: CMHS0018Pages: 4Published on: 1, January, 2001
Abstract: This case deals with the problems faced by a large hospital in developing a Hospital Information System. The case looks at the overall working of the hospital, the existing nature of computer applications, future plans for computerization and the hospital's willingness and preparedness to design and develop a comprehensive information ... More
Reference No: MAR0319(A)Pages: 28Published on: 30, October, 1998
Abstract: The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, promotion, pricing, distribution, retailing, and logistics for the success of Icon. The company ... More
Reference No: PSG0103(D)Pages: 3Published on: 27, March, 2008
Abstract: The construction contract of a four laned Road Over Bridge (ROB) on the Mangalapuram and Udyognagar link was awarded to a contractor by the PWD (Government). The construction began in August 1999 with an expected completion in September 2001. However, due to a variety of causes, the process was delayed and the ... More
Reference No: CMA0368Pages: 4Published on: 7, October, 1976
Abstract: Mr. Prasad, an agricultural officer from the adjoining state, was selected by UPSC for deputation to Paharpur as Director of Agriculture. Assuming the Director's position, Mr. Prasad takes several unorthodox steps within his own department in relation to the external system. His major emphasis in the process is the need ... More
Reference No: F&A0178Pages: 21Published on: 1, January, 1970
Abstract: Mr. S.L. Roy had been Chief Electrician (Radio & Radar) in the Indian Naval Service, and a research assistant in Physical Research Laboratory, Ahmedabad. He has been attracted by the technician entrepreneur scheme of Gujarat Industrial Investment Corporation, state-level development bank extending liberal financial assistance to technicians desiring to set ... More
Reference No: MAR0130(A)Pages: 11Published on: 1, January, 1974
Abstract: Case (A) deals with the problem of deciding how much emphasis to put on dealer network vis-a-vis company's own salesmen. It also describes the commission structure of salesmen and related problems. ... More
Reference No: PSG0034Pages: 7 Published on: 1, January, 1978
Abstract: The case describes the work of the ANM at Azampur sub-centre. The ANM is obviously quite effective because her inoculation and registration of antenatal work and clinic work is high. Her relationship with the village dais is cordial and they report pregnancies and births to her. Her family planning work ... More
